In a market where fried chicken competes with burgers, subs, tacos, and arepas, KFC celebrates the opening of its 2,000th branch in Latin America, marking a milestone in its regional expansion. The new location, situated in Cabo San Lucas, Mexico, not only symbolizes growth but also set a national record for transactions in its first week of operation.
Since arriving in Monterrey in 1963, KFC has won over Mexican palates with more than 570 restaurants across the country. Annually, over 100 million buckets are sold in Latin America and more than 350 million pieces of chicken in Mexico, where mashed potatoes are the favorite side dish.
Comparison with competitors in Latin America
Subway: With more than 2,900 locations in South America and Mexico, Subway leads in the number of establishments in the region. In Mexico, it has at least 810 restaurants and expansion plans to increase its presence in the coming years.
Burger King: Operates 426 units in Latin America, with 174 in Mexico. Globally, it has approximately 19,385 restaurants.
Popeyes: Since its arrival in Mexico in 2021, it has opened 36 restaurants and plans to invest 9 million dollars to reach 50 locations in the country.
McDonald’s: Operated by Arcos Dorados in the region, it has approximately 2,566 restaurants in Latin America and the Caribbean, making it the largest fast food chain in the region.
Most visited fast food chains by country in Latin America
According to a survey conducted by YouGov Spain, the following fast food chains were the most visited in the region during 2023.
Country | 1st place | 2nd place | 3rd place |
---|---|---|---|
Argentina | McDonald’s | Mostaza | Burger King |
Brazil | McDonald’s | Burger King | Subway |
Chile | McDonald’s | Papa John’s | KFC |
Colombia | KFC | Frisby | McDonald’s |
Ecuador | KFC | McDonald’s | Pizza Hut |
Mexico | Little Caesars | KFC | Domino’s Pizza |
Panama | McDonald’s | KFC | Domino’s Pizza |
Peru | KFC | Pizza Hut | Bembos |
While McDonald’s and Subway maintain their lead in the number of locations, KFC proves that with a consumer-centric strategy and cultural adaptability, it’s possible to challenge fast food giants on their own turf. Its focus on family moments and adapting to local tastes has resonated with Latin American consumers, strengthening its market position.
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