Ya tenemos la lista completa de ganadores en Direct en #CannesLions

2016

Como es costumbre, Cannes Lions no sólo es el certamen más importante de mercadotecnia y publicidad en prácticamente todo el mundo, sino que también es un encuentro en el que converge lo mejor de una industria altamente creativa e constantemente innovadora. Outdoor, Brand experience & activation y Direct son las tres categorías más esperadas en el sector below the line. Precisamente sobre esta última división se han dado a conocer los ganadores de los distintas preseas que se distribuyen entre las diversas subcategorías.

Algunas de las subcategorías que componen Direct son Healthcare, Food & Drink, Retail, Travel, B2B, Mailing, Use of Ambient Media Small y large scale, Use of Print/Outdoor, Data Strategy, Use of Mobile, entre otros.

La clave para participar en Direct es que se haga utilización de bases de datos para la creación de campañas y de productos, los cuales sean creativos, tengan impacto en la sociedad, entre otras cosas.

GRAND PRIX

 

PALAU PLEDGE PALAU LEGACY PROJECT HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney

 

ORO

BVG X ADIDAS – THE TICKET-SHOE BERLINER VERKEHRSBETRIEBE (BVG) JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL MICROSOFT McCANN LONDON UNITED KINGDOM McCANN LONDON
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE PROCTER & GAMBLE Cincinnati USA SAATCHI & SAATCHI New York
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE PROCTER & GAMBLE Cincinnati USA SAATCHI & SAATCHI New York
SCARY CLOWN NIGHT BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
MY LINE POWERED BY GOOGLE MINISTRY OF COMMUNICATIONS & TECHNOLOGY MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
SINDOOR KHELA – NO CONDITIONS APPLY TIMES OF INDIA FCB INDIA Mumbai INDIA FCB INDIA Mumbai
DEISEL – GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
PRICE ON OUR LIVES MARCH FOR OUR LIVES – PARKLAND STUDENTS McCANN NEW YORK USA McCANN NEW YORK
TAGWORDS AB INBEV AFRICA São Paulo BRAZIL AFRICA São Paulo

 

PLATA

LOVING “IT” BURGER KING DEUTSCHLAND GMBH GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg
TOUCH YOUR FOOTBALLS LÍBERO LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
FIGHT FOR TERRITORY LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
FIGHT FOR TERRITORY LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
FIGHT FOR TERRITORY LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE PROCTER & GAMBLE Cincinnati USA SAATCHI & SAATCHI New York
TOUCH YOUR FOOTBALLS LÍBERO LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
THE PREGNANCY PAUSE THE PREGNANCY PAUSE MOTHER USA New York USA MOTHER USA New York
THE MOST EXCLUSIVE COLLECTION YOOX STINK STUDIOS London UNITED KINGDOM GOOGLE Milan / STINK STUDIOS London
EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY DDB CHICAGO USA DDB CHICAGO
EVITA, THE EQUALITY BILL. DDL&CO HAVAS BUENOS AIRES ARGENTINA HAVAS BUENOS AIRES
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
THIS COKE IS A FANTA COCA-COLA DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São Paulo
CARSALES AUTOADS CARSALES.COM.AU CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne
TOUCH YOUR FOOTBALLS LÍBERO LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
TOUCH YOUR FOOTBALLS LÍBERO LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
BLACK SUPERMARKET CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris
NATURE REPRESENTED SAMBITO MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
DESTINATION PRIDE PFLAG CANADA FCB/SIX Toronto CANADA FCB/SIX Toronto
DESTINATION PRIDE PFLAG CANADA FCB/SIX Toronto CANADA FCB/SIX Toronto
THIS COKE IS A FANTA COCA-COLA DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São Paulo
MY LINE MINISTRY OF COMMUNICATIONS & TECHNOLOGY MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
MY LINE POWERED BY GOOGLE MINISTRY OF COMMUNICATIONS & TECHNOLOGY MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
MY FIRST PAD JOHNSON & JOHNSON DM9DDB São Paulo BRAZIL DM9DDB São Paulo
THE RAPE TAX NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE AREA 23, AN FCB HEALTH NETWORK COMPANY New York USA AREA 23, AN FCB HEALTH NETWORK COMPANY New York
DEISEL – GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
TAGWORDS AB INBEV AFRICA São Paulo BRAZIL AFRICA São Paulo
TAGWORDS AB INBEV AFRICA São Paulo BRAZIL AFRICA São Paulo

 

BRONCE

GIRLS BREAK UP ICE CREAM SKY TELEVISION NEW ZEALAND DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
SCARY CLOWN NIGHT BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
SCARY CLOWN NIGHT BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
PAY WITH VIEWS OPEL J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
BVG X ADIDAS – THE TICKET-SHOE BERLINER VERKEHRSBETRIEBE (BVG) JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
TO THE LAST TREE STANDING GREENPEACE POLAND OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / OGILVY POLAND Warsaw / SHOOTME VISUAL ARTISTS Warsaw / SOUNDS GOOD Warsaw
PAY WITH VIEWS OPEL J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
2’45” WITHOUT BREATHING BBVA COLOMBIA DDB COLOMBIA Bogota COLOMBIA DDB COLOMBIA Bogota
SAVE OUR SPECIES LACOSTE BETC Paris FRANCE BETC Paris
TRASH ISLES PLASTIC OCEANS/LADBIBLE AMVBBDO London UNITED KINGDOM AMVBBDO London
FIFA 18 MORE THAN A GAME EA SPORTS adam&eveDDB London UNITED KINGDOM adam&eveDDB London
FOLLOW THE ARCHES MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
COVERAGE COALITION GET AMERICA COVERED BARTON F. GRAF New York USA BARTON F. GRAF New York
MAILLOT 45 LIBERTY SEGUROS VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid
FOLLOW THE ARCHES MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
UNSILENCED LA PAROLE AUX SOURDS BETC Paris FRANCE BETC Paris
GENE PROJECT 90″ UNILEVER adam&eveDDB London UNITED KINGDOM adam&eveDDB London
THE MOST EXCLUSIVE COLLECTION YOOX STINK STUDIOS London UNITED KINGDOM GOOGLE Milan / STINK STUDIOS London
EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY DDB CHICAGO USA DDB CHICAGO
SHARE A COKE 1,000 NAME CELEBRATION COCA-COLA FITZCO//McCANN Atlanta USA FITZCO//McCANN Atlanta
HEMOJI SANTA CASA DE MISERICÓRDIA DE SÃO PAULO Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
THIS COKE IS A FANTA COCA-COLA DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São Paulo
PAY WITH VIEWS OPEL J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM
HEMOJI SANTA CASA DE MISERICÓRDIA DE SÃO PAULO Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
NATURE REPRESENTED SAMBITO MARURI GREY Guayaquil ECUADOR MARURI GREY Guayaquil
DESTINATION PRIDE PFLAG CANADA FCB/SIX Toronto CANADA FCB/SIX Toronto
DESTINATION PRIDE PFLAG CANADA FCB/SIX Toronto CANADA FCB/SIX Toronto
THIS COKE IS A FANTA COCA-COLA DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São Paulo
CORRUPTION DETECTOR RECLAME AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
THE CANCELLER RECLAME AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
THE ALL-IN PROMO NEWSAN DAVID Buenos Aires ARGENTINA DAVID Buenos Aires
INSTAGRAM MENU MCDONALD’S DM9DDB São Paulo BRAZIL DM9DDB São Paulo
SINDOOR KHELA – NO CONDITIONS APPLY TIMES OF INDIA FCB INDIA Mumbai INDIA FCB INDIA Mumbai
INSTAGRAM MENU MCDONALD’S DM9DDB São Paulo BRAZIL DM9DDB São Paulo
POSTS INTO LETTERS CHANGE THE REF AREA 23, AN FCB HEALTH NETWORK COMPANY New York USA AREA 23, AN FCB HEALTH NETWORK COMPANY New York
JOB ON THE SHELF WALMART DM9DDB São Paulo BRAZIL DM9DDB São Paulo
WHOPPER NO-SHOW BURGER KING BURGER KING Miami USA PUBLICIS ROMANIA Bucharest
DUTCH MASTERJUICES PHILIPS OGILVY AMSTERDAM THE NETHERLANDS OGILVY AMSTERDAM  / OGILVY SINGAPORE
DEISEL – GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
FLY LIKE A PRESIDENT DESTINATIONS TRAVEL AGENCY McCANN SAN JOSE COSTA RICA McCANN SAN JOSE
GENE PROJECT 90″ UNILEVER adam&eveDDB London UNITED KINGDOM adam&eveDDB London
POSTS INTO LETTERS CHANGE THE REF AREA 23, AN FCB HEALTH NETWORK COMPANY New York USA AREA 23, AN FCB HEALTH NETWORK COMPANY New York

SUSCRÍBETE A LA REVISTA IMPRESA A UN PRECIO ESPECIAL