Desde el pasado 17 de mayo el festival Cannes Lions 2019 ha dado de qué hablar, y es que al tratarse del evento de creatividad, donde se premia a lo mejor de la publicidad y marketing a nivel mundial, la expectativa sobre qué campañas, marcas y agencias resultan ganadoras crece todos los días.

A partir del lunes de esta semana este medio ha dado a conocer las listas de nominados y ganadores en diversas categorías, fecha en que cerveza Corona resultó ganadora de un león de bronce, gracias a su Fit Pack, en la subcategoría de Edición Especial y Packaging Promocional, dentro de la categoría de Diseño, apoyados en la agencia Leo Burnett.

Te puede interesar: Cannes Lions 2019: Estos son los ganadores de Packaging Promocional.

Nominados en Brand Experience & Activation

Además del packaging, las activaciones y experiencias de marca son de los tópicos más importantes para InformaBTL, disciplinas BTL que el día de hoy ha hecho su arribo en Cannes Lions, esto tras revelarse la lista de nominados de dicha categoría, mismos que se presentan a continuación.

Brand Experience & Activation Shortlist





Campaña Marca Producto Agencia País
A01 (Food & Drink)
CIVIL LOVE ABSOLUT ABSOLUT INTERESTING TIMES Beirut LEBANON
MIRACLE WHIP, FLORIDA KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY Chicago USA
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO  USA
THE MAKING OF LOVE UNILEVER CORNETTO LOLA MULLENLOWE Madrid SPAIN
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO  USA
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
HALF FULL COCA COLA COCA COLA McCANN BUCHAREST  ROMANIA
CLEAR DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM





A02 (Other FMCG)



STREET-VET PURINA PURINA VETERINARY DIETS McCANN PARIS  FRANCE
OMO TAG UNILEVER LEBANON OMO TBWA\RAAD Dubai UNITED ARAB EMIRATES





A03 (Healthcare)



CONSENT PACK TULIPAN TULIPAN BBDO ARGENTINA Buenos Aires ARGENTINA
DONATE WITH A MATE AUSTRALIAN ANIMAL BLOOD BANK PET FOOD CLEMENGER BBDO SYDNEY  AUSTRALIA





A04 (Consumer Durables)
PHILIPS #SHAVETOREMEMBER PHILIPS & THE NELSON MANDELA FOUNDATION PHILIPS OGILVY JOHANNESBURG  SOUTH AFRICA
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY New York USA
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK  USA
THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL





A05 (Automotive)



THE REMARKABLE JOURNEY OF THE ALL-NEW BMW X5 BMW OF NORTH AMERICA BMW OF NORTH AMERICA GOODBY SILVERSTEIN & PARTNERS San Francisco USA
ECO PARKING HYUNDAI HYUNDAI KONA ELECTRIC HAVAS PR Madrid SPAIN
SNELWEG SPROOKJES  VOLKSWAGEN VOLKSWAGEN APPLICATION  ISOBAR  Amsterdam THE NETHERLANDS





A06 (Retail)



PAVING FOR PIZZA DOMINO’S PIZZA DOMINO’S PIZZA DOMINO’S PIZZA Ann Arbor USA
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU
KEEPING FORTNITE FRESH WENDY’S  WENDY’S COMMUNITY MANAGEMENT VMLY&R Kansas City USA
DIY PUERTO RICO CONSTRURAMA HARDWARE RESTORATION GREY Mexico City MEXICO
THE GPS QUALITY LABEL AUCHAN GPS SERVICEPLAN FRANCE Paris FRANCE
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK  USA
MUSEUM OF ROMANTICISM IKEA IKEA LIVING ROOMS McCANN SPAIN  Madrid SPAIN





A07 (Travel)



NO NEED TO FLY – AROUND THE WORLD IN GERMANY GERMAN RAIL GERMAN RAIL OGILVY GERMANY Frankfurt GERMANY
FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos Aires ARGENTINA
MIND THE GAP BERLINER VERKEHRSBETRIEBE BVG  SERVICEPLAN GERMANY Munich GERMANY





A08 (Leisure)



MASSIRA PROJECT PLAYSTATION TALENTS MASSIRA GAME (PLAYSTATION) TBWA\ESPAÑA Madrid SPAIN





A09 (Media / Entertainment)
HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN
AI VERSUS TV RAIN MEDIA SERVICE VOSKHOD Ekaterinburg RUSSIA
THE FAKE NEWS STAND COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW – NEWS TBWA\CHIAT\DAY New York USA
THE BLANK EDITION AN-NAHAR NEWSPAPER PUBLICATIONS & MEDIA IMPACT BBDO Dubai UNITED ARAB EMIRATES
GRAVE OF THRONES FOXTEL PAY TV DDB SYDNEY  AUSTRALIA
PAIN CAM BEIN SPORTS BEIN CONNECT VMLY&R MADRID  SPAIN





A10 (Consumer Services / Business to Business)
SIGNS OF LOVE ANZ BANK ANZ BRAND TBWA\MELBOURNE  AUSTRALIA
THE GOOGLE ASSISTANT RIDE GOOGLE GOOGLE ASSISTANT GOOGLE EVENTS + EXPERIENCES San Francisco  USA
REMBRANDT TUTORIALS ING SPONSORSHIP WUNDERMAN THOMPSON Amsterdam THE NETHERLANDS
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS SPECIAL GROUP Sydney AUSTRALIA





A11 (Not-for-profit / charity / government)
STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC MINOR SEX TRAFFICKING BBDO ATLANTA  USA
BLINDMETERS OVK / PEVR (PARENTS OF ROAD VICTIMS) ROAD SAFETY AWARENESS MESSAGE HAPPINESS BRUSSELS Brussels BELGIUM
HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA
SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
THE TOXIC FLAG WASTE MANAGEMENT COALITION WASTE MANAGEMENT IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE GUN VIOLENCE HISTORY BOOK ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO  USA
MOST DANGEROUS STREET ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO  USA
THE ZERO TOLERANCE RIBBON 28 TOO MANY (FGM) FEMALE GENITAL MUTILATION IMPACT BBDO Dubai UNITED ARAB EMIRATES





A12 (Corporate Social Responsibility (CSR) / Corporate Image)
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS  FRANCE
MY CRAYON PROJECT SHISEIDO SHISEIDO R/GA TOKYO  JAPAN
THE UNBREAKABLE RAINBOW UNILEVER – BEN&JERRY’S CSR EVENT 180HEARTBEATS+JUNG V MATT  Warsaw POLAND
PRIDE JERSEY AIG JAPAN CSR TBWA\HAKUHODO INC. Tokyo JAPAN
LIVING SEAWALL VOLVO CAR AUSTRALIA VOLVO whiteGREY SYDNEY  AUSTRALIA
ABUSE DISCLAIMERS AB INBEV AGUILA BEER MULLENLOWE SSP3 Bogotá COLOMBIA
REPICTURING HOMELESS GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) REPICTURING HOMELESS HAVAS GERMANY   GERMANY
GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM AMSTERDAM METROPOLITAN AREA GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS
THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS GAZETA.PL (A NEWS PORTAL) VMLY&R POLAND Warsaw POLAND
RADIO TINNITUS CHIME RADIO STATION ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
SMARTSOLUTION TELEFONICA’S VIVO INSTITUTIONAL AFRICA São Paulo BRAZIL





B01 (Social Engagement & Integration for Live Experience)
BE A FOLLOWER – SIDE:BIZ DIESEL DIESEL PUBLICIS ITALY Milan ITALY
THE BLANK EDITION AN-NAHAR NEWSPAPER PUBLICATIONS & MEDIA IMPACT BBDO Dubai UNITED ARAB EMIRATES





B02 (Use of Mobile )
FACING EMOTIONS HUAWEI HUAWEI MATE 20 PRO DIGITAS POLAND Warsaw POLAND
WHAT’S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS  FRANCE
SNELWEG SPROOKJES  VOLKSWAGEN VOLKSWAGEN APPLICATION  ISOBAR  Amsterdam THE NETHERLANDS
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL São Paulo BRAZIL
MARIA ‘S MESSAGE MOVISTAR MOBILE TELEPHONE SERVICE WUNDERMAN THOMPSON Buenos Aires ARGENTINA
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK  USA
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
CONTRACT TRANSLATOR RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
UBERTOYS UBER UBERTOYS DDB PARIS  FRANCE





B03 (Use of Website / Microsites)
BLINDMETERS OVK / PEVR (PARENTS OF ROAD VICTIMS) ROAD SAFETY AWARENESS MESSAGE HAPPINESS BRUSSELS Brussels BELGIUM
BLACK FRIDAY WHOPPER SHOPPER BURGER KING CORPORATION WHOPPER GRABARZ & PARTNER Hamburg GERMANY
THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & BODENFORS Gothenburg SWEDEN
REPICTURING HOMELESS GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) REPICTURING HOMELESS HAVAS GERMANY   GERMANY
DEAD OR ALIVE DGT (NATIONAL DEPARTMENT OF TRAFFIC) DGT (NATIONAL DEPARTMENT OF TRAFFIC) McCANN SPAIN  Madrid SPAIN





B04 (New Realities & Voice-activation)
ADDRESS THE FUTURE CARLINGS THE DIGITAL COLLECTION VIRTUE Copenhagen DENMARK
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT – FLIPKART’S THE BIG BILLION DAYS DENTSU WEBCHUTNEY Bangalore INDIA
THE MAGIC SNOW GLOBE AMERICAN HONDA MOTOR CO., INC. AUTOMOTIVE RPA Santa Monica USA
BURN THAT AD BURGER KING BURGER KING WHOPPER DAVID SÃO PAULO  BRAZIL
SIGNS GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS SIGNS SMART TOOL MRM//McCANN Frankfurt GERMANY
IMMORTALS SBERBANK FINANCIAL SERVICES SBERBANK OF RUSSIA Moscow RUSSIA





B05 (Branded Games)
KEEPING FORTNITE FRESH WENDY’S  WENDY’S COMMUNITY MANAGEMENT VMLY&R Kansas City USA
CRAFT A WESTERN WHOPPER BURGER KING WHOPPER INGO Stockholm SWEDEN





B06 (Digital Installations)
THE INTERNET REMEMBERS DRINKWISE DRINKWISE CLEMENGER BBDO MELBOURNE  AUSTRALIA
TAKE-OFF TIPS KLM ROYAL DUTCH AIRLINES AVIATION DDB Amsterdam THE NETHERLANDS
TOXIC TOBY BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION McCANN LONDON  UNITED KINGDOM





B07 (Tangible & Spatial Technology)
LIVING SEAWALL VOLVO CAR AUSTRALIA VOLVO whiteGREY SYDNEY  AUSTRALIA
CONTINENTAL GRIP LINE CONTINENTAL CONTINENTAL PAINT FCB MILAN  ITALY
MUSEUM OF ROMANTICISM IKEA IKEA LIVING ROOMS McCANN SPAIN  Madrid SPAIN
TALKING WALLS FUNDACIÓN MUJERES BOTTERED WOMEN’S FOUNDATION TBWA\ESPAÑA Madrid SPAIN





B09 (Tech-led Brand Experience)
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS  FRANCE
WESTWORLD: THE MAZE HBO WESTWORLD 360I New York USA
FIREVASE SAMSUNG FIRE & MARINE INSURANCE FIREVASE CHEIL WORLDWIDE  Seoul SOUTH KOREA
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL São Paulo BRAZIL
STAY PLAYFUL OREO OREO COOKIES THE MARTIN AGENCY Richmond USA
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
REAL-TIME EXCEPTION SPOTTING NEW BALANCE FRESH FOAM CRUZ NUBUK VMLY&R New York USA
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK  USA
KIT BEATS MASTERCARD MASTERCARD UEFA CHAMPIONS LEAGUE SPONSORSHIP MRM//McCANN SPAIN Madrid SPAIN
THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
SIGNS GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS SIGNS SMART TOOL MRM//McCANN Frankfurt GERMANY





B10 (Cross-platform Digital Experience)
HUNT THE WHITE CREME EGG – EXPERIENCE MONDELEZ CREME EGG ELVIS London UNITED KINGDOM
PEOPLE ARE THE PLACES AEROMÉXICO AEROMÉXICO AEROMÉXICO Mexico City MEXICO
SMART DEVICE KELLOGG’S PRINGLES GREY NEW YORK  USA





C01 (Customer Retail / In-store Experience)
WHAT’S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS  FRANCE
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY New York USA
THE NOT BIG MACS BURGER KING BURGERS INGO Stockholm SWEDEN
THE GPS QUALITY LABEL AUCHAN GPS SERVICEPLAN FRANCE Paris FRANCE
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
OMO TAG UNILEVER LEBANON OMO TBWA\RAAD Dubai UNITED ARAB EMIRATES
THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL





C02 (Retail Promotions & Competitions)
LIFE DIRECT – R.I.P SIMON  TRADE ME NZ  LIFE DIRECT  VMLY&R  Auckland NEW ZEALAND
THE ERROR RIDDEN AD SPECSAVERS EYE TESTS CUMMINS & PARTNERS Melbourne AUSTRALIA
BLACK FRIDAY WHOPPER SHOPPER BURGER KING CORPORATION WHOPPER GRABARZ & PARTNER Hamburg GERMANY
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK  USA





C03 (Loyalty Programmes)
JERSEY ASSURANCE AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE New York USA
BE A FOLLOWER – SIDE:BIZ DIESEL DIESEL PUBLICIS ITALY Milan ITALY





D01 (Live Brand Experience or Activation)
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU
CANDY CONVERTER HERSHEY REESE’S ANOMALY New York USA
TEST DONORS. CHEVROLET TRUCKS CHEVROLET TRUCKS. SANCHO BBDO Bogotá COLOMBIA
THE GOOGLE ASSISTANT RIDE GOOGLE GOOGLE ASSISTANT GOOGLE EVENTS + EXPERIENCES San Francisco  USA
HOTELEKOM TELEKOM ROMANIA HOTELEKOM LEO BURNETT Bucharest ROMANIA
MIRACLE WHIP, FLORIDA KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY Chicago USA
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY New York USA
POKER BLACK PAVILION AB INBEV POKER DDB COLOMBIA Bogota COLOMBIA
BUILDING SIZED WAVE TURISMO DE PORTUGAL PORTUGUESE WAVES PARTNERS Lisbon PORTUGAL
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO  USA
LIBRO VIVO_ GRUPO PLANETA AND GOOGLE LIBRO VIVO_ ONLY IF Ciudad De Mexico MEXICO
HASHTAGS OF ARTS MUSEU NACIONAL DE BELAS ARTES MUSEUM NBS Rio De Janeiro BRAZIL
HAMAM WATERPROOF SAREE UNILEVER HAMAM HAMAM SOAP OGILVY MUMBAI  INDIA
MIDDLE SEAT LOUNGE COCA-COLA COKE FITZCO Atlanta USA
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
UBERTOYS UBER UBERTOYS DDB PARIS  FRANCE
THE WRONG ANTHEM LEBANESE BASKETBALL FEDERATION SAVE OUR CEDARS VMLY&R Dubai UNITED ARAB EMIRATES





D02 (Guerilla Marketing & Stunts)
STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC MINOR SEX TRAFFICKING BBDO ATLANTA  USA
PAVING FOR PIZZA DOMINO’S PIZZA DOMINO’S PIZZA DOMINO’S PIZZA Ann Arbor USA
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
BIG BELL TACO BELL TACO BELL UK EDELMAN London UNITED KINGDOM
HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE Madrid SPAIN
HUAWEI IJACK HUAWEI HUAWEI MATE20 DENTSU X Singapore SINGAPORE
MCDONALD’S FOR YOU MCDONALD’S MINI MCDONALD’S RESTAURANT TBWA\NEBOKO Amsterdam THE NETHERLANDS
IKEA + OBAMA IKEA NORWAY IKEA NORWAY SMFB Oslo NORWAY
MIRACLE WHIP, FLORIDA KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY Chicago USA
THE FAKE NEWS STAND COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW – NEWS TBWA\CHIAT\DAY New York USA
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO  USA
BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO  BRAZIL
MIND THE GAP BERLINER VERKEHRSBETRIEBE BVG  SERVICEPLAN GERMANY Munich GERMANY
THE BLANK EDITION AN-NAHAR NEWSPAPER PUBLICATIONS & MEDIA IMPACT BBDO Dubai UNITED ARAB EMIRATES
TOXIC TOBY BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION McCANN LONDON  UNITED KINGDOM
BURN THAT AD BURGER KING BURGER KING WHOPPER DAVID SÃO PAULO  BRAZIL
GRAVE OF THRONES FOXTEL GAME OF THRONES REVOLVER/WILL O’ROURKE Sydney AUSTRALIA





D03 (Brand-owned Experiences)
12-HOUR DRIVE-THRU POPEYE’S LOUISIANA KITCHEN QSR GSD&M Austin USA
HOTELEKOM TELEKOM ROMANIA HOTELEKOM LEO BURNETT Bucharest ROMANIA
KRAFT NOW PAY LATER KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO  USA
GREAT HOME OF CHINA AIRBNB “A NIGHT AT” FF SHANGHAI  CHINA
JUST DO IT HQ AT THE CHURCH NIKE NIKE MOMENTUM WORLDWIDE New York USA
TYSKIE’S ELEVATOR TYSKIE TYSKIE GRONIE BEER GONG Gliwice POLAND
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO  USA
THE RUNAWAY PUB NEW BALANCE RETAIL VMLY&R New York USA
GRAVE OF THRONES FOXTEL PAY TV DDB SYDNEY  AUSTRALIA
HOTELBNB HONDURAS MAYA HOTEL HOSPITALITY OGILVY HONDURAS Tegiucigalpa HONDURAS
STREET-VET PURINA PURINA VETERINARY DIETS McCANN PARIS  FRANCE
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL São Paulo BRAZIL
COCACOLERO OF THE FINAL COCA-COLA COCA-COLA GREY ARGENTINA Buenos Aires ARGENTINA





D04 (Sponsorship & Brand Partnership)
ALEXIOS, THE SPARTAN ASSISTANT UBISOFT ASSASSIN’S CREED ODYSSEY R/GA SAN FRANCISCO  USA
SIGNS OF LOVE ANZ BANK ANZ BRAND TBWA\MELBOURNE  AUSTRALIA
NBC + PARALYMPICS TOYOTA MOTOR CORPORATION TOYOTA BRAND SAATCHI & SAATCHI LA  USA
HEY GOOGLE, ASK NIKE NIKE NIKE R/GA  New York USA
ACE FOR INCLUSION ANZ BANK ANZ BRAND TBWA\MELBOURNE  AUSTRALIA
PRIDE JERSEY AIG JAPAN CSR TBWA\HAKUHODO INC. Tokyo JAPAN
JERSEY ASSURANCE AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE New York USA
REPICTURING HOMELESS GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) REPICTURING HOMELESS HAVAS GERMANY   GERMANY
CLEAR DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
SMARTSOLUTION TELEFONICA’S VIVO INSTITUTIONAL AFRICA São Paulo BRAZIL





D05 (Launch / Re-launch)
THE LEGENDARY TOUR PIAS CHANCE MORTIERBRIGADE Brussels BELGIUM
TACO BELL NACHO FRIES X DEMOLITION MAN EXPERIENCE TACO BELL NACHO FRIES EDELMAN Los Angeles USA
AN POST – ADDRESS POINT AN POST ADDRESS POINT WUNDERMAN THOMPSON Dublin IRELAND
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO  USA
TWITTER BAIT BURGER KING FAST FOOD MULLENLOWE Boston USA
LIBRO VIVO_ GRUPO PLANETA AND GOOGLE LIBRO VIVO_ ONLY IF Ciudad De Mexico MEXICO
THE SLOWEST PIZZA DELIVERY SARGENTO SARGENTO SHREDS OGILVY Chicago USA
THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS GAZETA.PL (A NEWS PORTAL) VMLY&R POLAND Warsaw POLAND
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK  USA
VISIT XBOX XBOX / MICROSOFT XBOX ONE X ENHANCED McCANN LONDON  UNITED KINGDOM
PROJECT AGROBANKING UCB – UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH Dhaka BANGLADESH
GREEN DAWN UBISOFT THE DIVISION 2 DDB PARIS  FRANCE
SEETROEN CITROEN CITROEN BETC Paris FRANCE





D06 (360 Integrated Brand Experience )
PAVING FOR PIZZA DOMINO’S PIZZA DOMINO’S PIZZA DOMINO’S PIZZA Ann Arbor USA
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO  USA
DISCOVER YOUR AIR FOOT LOCKER AIR MAX DAY LAUNDRY SERVICE New York USA
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
HALF FULL COCA COLA COCA COLA McCANN BUCHAREST  ROMANIA
BLEED HBO GAME OF THRONES DROGA5 New York USA
IMPACT 1 ANHEUSER-BUSCH INBEV BUDWEISER ISOBAR BRAZIL São Paulo BRAZIL
START YOUR IMPOSSIBLE TOYOTA MOTOR CORPORATION TOYOTA BRAND SAATCHI & SAATCHI LA  USA





E01 (Local Brand )



THE HEALING HOUSE CASEY HOUSE HIV/AIDS AWARENESS BENSIMON BYRNE Toronto CANADA
GAZA BORDER BEER ALEXANDER BREWERY ALCOHOLIC DRINK- BEER LEO BURNETT ISRAEL Bnei-Brak ISRAEL
FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos Aires ARGENTINA
THE REAL MACHADO UNIVERSITY ZUMBI DOS PALMARES CORPORATE GREY BRAZIL São Paulo BRAZIL
CONTRACT TRANSLATOR RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
THE OPEN DOOR PROJECT THE MILLENNIUM SCHOOL SCHOOL FCBULKA Delhi INDIA
THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM: GUMSHOE AMSTERDAM METROPOLITAN AREA GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS





E02 (Challenger Brand)
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL São Paulo BRAZIL
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY New York USA
THE GPS QUALITY LABEL AUCHAN GPS SERVICEPLAN FRANCE Paris FRANCE
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK  USA





E03 (Single-market Campaign)



XX XY HEINEKEN MEXICO DOS EQUIS MARCEL Mexico City MEXICO
THE WRONG GIFT REAL PLAZA REAL PLAZA FAHRENHEIT DDB Lima PERU
REPELLENT BOUQUET OFF OFF BBDO ARGENTINA Buenos Aires ARGENTINA
TREATMENT BOX TRUTH, AD COUNCIL, OFFICE OF NATIONAL DRUG CONTROL POLICY TRUTH 72ANDSUNNY Los Angeles USA
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT – FLIPKART’S THE BIG BILLION DAYS DENTSU WEBCHUTNEY Bangalore INDIA
KRAFT NOW PAY LATER KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO  USA
GREAT HOME OF CHINA AIRBNB “A NIGHT AT” FF SHANGHAI  CHINA
COLA TRUCE PEPSI BRAND PEPSI TRACYLOCKE Wilton USA
THE PARKING SPOT BILLBOARDS TOYOTA TOYOTA CARS CIRCUS GREY PERU Lima PERU
BLANK WHOPPER BURGER KING BURGER KING DAVID SÃO PAULO  BRAZIL
GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM AMSTERDAM METROPOLITAN AREA GUMSHOE PUBLICIS Amsterdam THE NETHERLANDS
PHILLY FOREVER AB INBEV BUD LIGHT WIEDEN+KENNEDY NEW YORK  USA
VICTORY FRIDGE AB INBEV BUD LIGHT 3PM AGENCY New York USA
THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS GAZETA.PL (A NEWS PORTAL) VMLY&R POLAND Warsaw POLAND
IKEA ‘GREENWICH’ IKEA IKEA GREENWICH MOTHER London UNITED KINGDOM
THE OUTLAW BIKE ROCKY MOUNTAIN SPORTS CONTENT ROCKY MOUNTAIN SPORTS CONTENT TALENT MARCEL São Paulo BRAZIL
THE GUN VIOLENCE HISTORY BOOK ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO  USA
THE ZERO TOLERANCE RIBBON 28 TOO MANY (FGM) FEMALE GENITAL MUTILATION IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE TOXIC FLAG WASTE MANAGEMENT COALITION WASTE MANAGEMENT IMPACT BBDO Dubai UNITED ARAB EMIRATES





E04 (Social Behaviour & Cultural Insight)
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS  FRANCE
THE UNBREAKABLE RAINBOW UNILEVER – BEN&JERRY’S CSR EVENT 180HEARTBEATS+JUNG V MATT  Warsaw POLAND
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL São Paulo BRAZIL
PHILIPS #SHAVETOREMEMBER PHILIPS & THE NELSON MANDELA FOUNDATION PHILIPS OGILVY JOHANNESBURG  SOUTH AFRICA
CANDY CONVERTER HERSHEY REESE’S ANOMALY New York USA
BLACK SALARY FRIDAY INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) – BRAZIL’S IDENTITIES INSTITUTE INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL
SEETROEN CITROEN CITROEN BETC Paris FRANCE
TREATMENT BOX TRUTH, AD COUNCIL, OFFICE OF NATIONAL DRUG CONTROL POLICY TRUTH 72ANDSUNNY Los Angeles USA
PROUD DADS DUBLIN BUS DUBLIN BUS ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
ALL TOGETHER CEREAL KELLOGG’S KELLOGG’S CEREAL LEO BURNETT CHICAGO  USA
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO  USA
LOVE FREE OF RIGHTS FUNDACION IGUALES FUNDACION IGUALES VMLY&R Santiago CHILE
THE COMMERCIAL THAT SAVES LIVES GOBIERNO DE CHILE MINISTERIO DE SALUD VMLY&R Santiago CHILE
JUST DO IT HQ AT THE CHURCH NIKE NIKE MOMENTUM WORLDWIDE New York USA
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY Milan ITALY
DELIVERING HOPE UNITED STATES POSTAL SERVICE OPERATION SANTA MRM//McCANN New York USA
THE FOOLITZER PRIZES E-FARSAS INSTITUTIONAL LEO BURNETT TAILOR MADE São Paulo BRAZIL
DONT TELL ME WHAT TO DO EDGARS FILM VMLY&R SOUTH AFRICA Johannesburg SOUTH AFRICA
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
MISS AMERICA 2.0 MISS AMERICA ORGANIZATION  MISS AMERICA 2.0 REBRAND CAMPAIGN VMLY&R New York USA
SECOND CHANCES DONATE LIFE CALIFORNIA DONATE LIFE CALIFORNIA CASANOVA//McCANN Costa Mesa USA
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK  USA
BEAUTY RUNS DEEPER UNILEVER – DOVE  DOVE HAND & BODY LOTION  OGILVY London UNITED KINGDOM
THE NON-ISSUE L’ORÉAL PARIS AGE PERFECT McCANN PARIS  FRANCE
GENEROSITY BAR CADBURY CADBURY DAIRY MILK OGILVY SINGAPORE  SINGAPORE
TOOTH FAIRY’S ADDRES FACULDADE DE ODONTOLOGIA SERVICES VMLY&R BRAZIL São Paulo BRAZIL
THE GUN VIOLENCE HISTORY BOOK ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO  USA
THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL
#RIGHTMYNAME NANDO’S PERI-PERI CHICKEN M&C SAATCHI ABEL Cape Town SOUTH AFRICA
PROJECT #SHOWUS UNILEVER – DOVE BEAUTY PRODUCTS PUBLICIS SAPIENT New York USA
INDIGENOUS REDEFINITION REDD´S / ABINBEV REDD´S BEER AB INBEV Bogotá COLOMBIA
FACING A HATER CASE COCA COLA SPRITE SANTO Buenos Aires ARGENTINA
NEXT MINUTE LAW  MINISTERIO PUBLICO AND ABAP INSTITUTIONAL VMLY&R BRAZIL São Paulo BRAZIL
SMARTSOLUTION TELEFONICA’S VIVO INSTITUTIONAL AFRICA São Paulo BRAZIL
THE ZERO TOLERANCE RIBBON 28 TOO MANY (FGM) FEMALE GENITAL MUTILATION IMPACT BBDO Dubai UNITED ARAB EMIRATES
START YOUR IMPOSSIBLE TOYOTA MOTOR CORPORATION TOYOTA BRAND SAATCHI & SAATCHI LA  USA
HOPE ANHEUSER-BUSCH INBEV BUDWEISER ISOBAR BRAZIL São Paulo BRAZIL





E05 (Breakthrough on a Budget)
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS  FRANCE
CANDY CONVERTER HERSHEY REESE’S ANOMALY New York USA
HUNGRY PUFFS FOODBANK WA HUNGRY PUFFS THE BRAND AGENCY Perth AUSTRALIA
PALESSI PAYLESS PAYLESS SHOE SOURCE DCX GROWTH ACCELERATOR New York USA
SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND
THE NOT BIG MACS BURGER KING BURGERS INGO Stockholm SWEDEN
SECOND CHANCES DONATE LIFE CALIFORNIA DONATE LIFE CALIFORNIA CASANOVA//McCANN Costa Mesa USA
THE ZERO TOLERANCE RIBBON 28 TOO MANY (FGM) FEMALE GENITAL MUTILATION IMPACT BBDO Dubai UNITED ARAB EMIRATES

SUSCRÍBETE A LA REVISTA IMPRESA A UN PRECIO ESPECIAL