Cannes Lions 2015: Campañas ganadoras en la categoría Mercadotecnia Directa

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Se dieron a conocer las campañas ganadoras en la categoría Mercadotecnia Directa. De 83 premios otorgados, 11 fueron iberoamericanos.

Se dieron a conocer las campañas ganadoras en la categoría Mercadotecnia Directa. De 83 premios otorgados, 11 fueron iberoamericanos. Se otorgó un Grand Prix a la campaña Interception de Volvo por la agencia Grey New York.

Notas relacionadas:
Conoce las campañas de merca directa que están en short list en Cannes Lions 2015
Cannes Lions 2015: Brasil lidera a iberoamérica en el shorlist de Promotions & Activations
Conoce a los nominados en la categoría Mobile de los Cannes Lions 2015

Mercadotecnia Directa
Campaña Cliente Producto Agencia Premio
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK Grand Prix
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva León de oro
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris León de oro
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris León de oro
JOE BOXER INACTIVITY TRACKER KMART / JOE BOXER JOE BOXER INACTIVITY TRACKER FCB CHICAGO León de oro
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS León de oro
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid León de oro
THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington León de oro
INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK León de oro
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris León de oro
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris León de oro
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm León de oro
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London León de oro
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil León de oro
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris León de oro
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg León de oro
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid León de oro
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York León de oro
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg León de oro
SOUNDLAB BOX LEICA GALLERY SÃO PAULO LEICA INSTITUTIONAL F/NAZCA SAATCHI & SAATCHI São Paulo León de oro
THE INTERACTIVE FORM CANAL+ CANAL+ BETC Paris / BETC DIGITAL Paris León de oro
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva León de plata
ASHES CAMPOFRIO INSTITUTIONAL. FIRE LA BUREBA FACTORY McCANN MADRID León de plata
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami León de plata
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT DEUTSCHLAND GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg León de plata
HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) NGO DDB SPAIN Madrid León de plata
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York León de plata
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris León de plata
LOVE HAS NO LABELS ADCOUNCIL LOVE HAS NO LABELS R/GA New York León de plata
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS León de plata
SPECIAL OLYMPICS – KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM SPECIAL OLYMPICS SUMMER GAMES ANTWERP 2014 LDV UNITED Antwerp León de plata
GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA PUBLIC AWARENESS – GUN CONTROL GREY CANADA Toronto León de plata
#LIKEAGIRL PROCTER & GAMBLE ALWAYS LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London León de plata
#HANDSOFF MARC DORCEL MARC DORCEL MARCEL Paris León de plata
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris León de plata
MAKEUP GENIUS L’ORÉAL PARIS MAKEUP PRODUCTS / VIRTUAL MIRROR McCANN PARIS León de plata
THE MONSTER-SMART LAUNCH DAIMLER AG / SMART MM SMART BBDO GROUP GERMANY Berlin León de plata
RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris León de plata
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm León de plata
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami León de plata
THE HIV+ ISSUE VANGARDIST MAGAZINE MAGAZINE SAATCHI & SAATCHI SWITZERLAND Geneva León de plata
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels León de plata
AID TO CART EXITO GROUP / FOOD BANK EXITO FOUNDATION SANCHO BBDO Bogotá León de plata
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID León de plata
THE GUN SHOP STATES UNITED TO PREVENT GUN VIOLENCE ANTI-GUN VIOLENCE GREY NEW YORK León de plata
$HRED BNZ HOME LOAN COLENSO BBDO Auckland León de bronce
THE CUP OF LIFE NATIONAL MUSEUM OF MILITARY HISTORY WORLD WAR 2 EXHIBIT IRELAND/DAVENPORT Johannesburg León de bronce
SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux León de bronce
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil León de bronce
HANDLE ON HYGIENE UNILEVER LIFEBOUY GEOMETRY GLOBAL Dubai León de bronce
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL São Paulo León de bronce
A DISCOUNT TO YOUR MISFORTUNE ISLAZUL ISLAZUL DEL CAMPO SAATCHI & SAATCHI MADRID Madrid León de bronce
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil León de bronce
INVERSE GOAL CELEBRATION CHAMPIONS FOR LIFE CHARITY MATCH VCCP SPAIN Madrid León de bronce
K9FM MARS PEDIGREE COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE León de bronce
JCDECAUX PERSONAL BILLBOARDS JC DECAUX BELGIUM OUTDOOR MEDIA BBDO BELGIUM Brussels León de bronce
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne León de bronce
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond León de bronce
THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana León de bronce
HORSE WITH HARDEN FOOT LOCKER FOOT LOCKER BBDO NEW YORK León de bronce
SOCIAL SAVVY BURGLAR ALLSTATE INSURANCE COMPANY HOME INSURANCE LEO BURNETT CHICAGO León de bronce
MUSICAL CITY TOYOTA MOTOR EUROPE YARIS HYBRID DEL CAMPO SAATCHI & SAATCHI MADRID Madrid León de bronce
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London León de bronce
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE León de bronce
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil León de bronce
NIVEA DOLL BDF NIVEA BRASIL NIVEA SUN KIDS FCB BRASIL São Paulo León de bronce
LIVER SONGS NATURES GARDEN HEPALIVE MARURI GREY Guayaquil León de bronce
LIFEPAINT VOLVO UK VOLVO BRAND GREY LONDON León de bronce
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul León de bronce
ACH2O PANASONIC ACH2O MARURI GREY Guayaquil León de bronce
UNSKIPPABLE GEICO INSURANCE THE MARTIN AGENCY Richmond León de bronce
$HRED BNZ HOME LOAN COLENSO BBDO Auckland León de bronce
RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt León de bronce
BEING THE BEAR CANAL+ CANAL+ BETC Paris León de bronce
STALKER VIEWED YOUR PROFILE SBS BELGIUM VIER BBDO BELGIUM Brussels León de bronce
GET ME A SPONSOR CHELSEA FOOTBALL CLUB SHIRT/BRAND SPONSHORSHIP SAATCHI & SAATCHI London León de bronce
SUFFOCATION KARMA NIRVANA KARMA NIRVANA LEO BURNETT LONDON León de bronce
#NOMOREEVICTIONS STOP DESAHUCIOS AWARENESS CAMPAIGN PROXIMITY MADRID León de bronce
ANTI-ROBBERY COURSE NATIONAL POLICE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá León de bronce
THE FRESHEST ORANGE JUICE BRAND INTERMARCHÉ INTERMARCHÉ MARCEL Paris León de bronce
BOSSE’S MILK LIDL DISCOUNT FOOD STORE MILK INGO Stockholm León de bronce
PROUD WHOPPER BURGER KING WHOPPER DAVID Miami León de bronce
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil León de bronce
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