Durante la 62 edición del festival de creatividad y publicidad de Cannes Lions 2015 se han dado a conocer las campañas que han pasado a la etapa del shortlist, las cuales son ahora fuertes candidatos para llevarse las preseas en este certamen.
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En la categoría Direct participan campañas de todo el mundo, todas ellas con alta dosis de creatividad. De todas ellas a continuación se presenta el shortlist con las que corresponden a Iberoamérica y que probablemente traigan al continente americano un León de Oro.
Cabe destacar que estas campañas son un claro ejemplo de cómo hacer mercadotecnia directa de manera novedosa que atraiga la atención de los consumidores.
Fuente: Cannes Lions 2015
|
Nombre de la campaña |
Cliente |
Producto |
Compañía |
País |
Agencia |
|
THE SALT YOU CAN SEE |
FUNDACIÓN FAVALORO |
FUNDACIÓN FAVALORO |
GREY ARGENTINA Buenos Aires |
ARGENTINA |
GREY ARGENTINA Buenos Aires |
|
MESSAGE IN A BOTTLED |
AB-INBEV |
ANDES |
EL CAMPO SAATCHI & SAATCHI Buenos |
ARGENTINA |
DEL CAMPO SAATCHI & SAATCHI Buenos Aires |
|
ACH2O |
PANASONIC |
ACH2O |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
SOUNDLAB BOX |
LEICA GALLERY SÃO PAULO |
LEICA INSTITUTIONAL |
F/NAZCA SAATCHI & SAATCHI São Paulo |
BRASIL |
F/NAZCA SAATCHI & SAATCHI São Paulo |
|
NIVEA DOLL |
BDF NIVEA BRASIL |
NIVEA SUN KIDS |
FCB BRASIL São Paulo |
BRASIL |
FCB BRASIL São Paulo |
|
MEETING MURILO |
KIMBERLY-CLARK |
HUGGIES |
MOOD\TBWA São Paulo |
BRASIL |
MOOD\TBWA São Paulo |
|
TICKET BOOKS |
L&PM |
POCKET BOOKS |
AFRICA São Paulo |
BRASIL |
AFRICA São Paulo |
|
GONE BUSINESSES |
AXA |
AXA |
HAVAS WORLDWIDE MEXICO Mexico City |
MEXICO |
HAVAS WORLDWIDE MEXICO Mexico City |
|
SUN LIFEGUARDS |
LALCECL |
LALCEC |
J. WALTER THOMPSON ARGENTINA Buenos Aires |
ARGENTINA |
J. WALTER THOMPSON ARGENTINA Buenos Aires |
|
BLIND TRIP CAMPAIGN |
MINISTRY OF TRANSPORTATION AND TOURISM |
PROMOTIONAL TOURISM |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
SECURITY MOMS |
SPORT CLUBE DO RECIFE |
SOCCER TEAM |
OGILVY BRASIL São Paulo |
BRASIL |
OGILVY BRASIL São Paulo |
|
THE ROCKSTAR NEXT DOOR |
GUITAR PLAYER |
INSTITUTIONAL |
LEO BURNETT TAILOR MADE São Paulo |
BRASIL |
LEO BURNETT TAILOR MADE São Paulo |
|
THE BEER FREEZE AD |
BRASIL KIRIN |
GLACIAL |
OGILVY BRASIL São Paulo |
BRASIL |
OGILVY BRASIL São Paulo |
|
MASP LOSERS FREE PASS |
MASP MUSEUM |
INSTITUCIONAL |
DDB BRASIL São Paulo |
BRASIL |
DDB BRASIL São Paulo |
|
SKIP AD FESTIVAL |
SONY ENTERTAINMENT TELEVISION |
THE VOICE TV SHOW |
PUBLICIS BRASIL São Paulo |
BRASIL |
PUBLICIS BRASIL São Paulo |
|
SOS SMS |
MEXICAN RED CROSS |
ONLINE EMERGENCY SERVICE |
GREY MÉXICO Mexico City |
MÉXICO |
GREY MÉXICO Mexico City |
|
SAFETY WI-FI |
FIAT |
INSTITUTIONAL |
LEO BURNETT TAILOR MADE São Paulo |
BRASIL |
LEO BURNETT TAILOR MADE São Paulo |
|
TTYL (TALK TO YOU LATER) |
CHEVROLET |
CHEVROLET |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
PRINT FOR HELP |
HEWLETT-PACKARD BRASIL |
HP PRINTER |
FCB BRASIL São Paulo |
BRASIL |
FCB BRASIL São Paulo |
|
THE TWEETING POTHOLE |
MEDCOM |
PUBLICATIONS AND MEDIA |
P4 OGILVY&MATHER Panama City |
PANAMÁ |
P4 OGILVY&MATHER Panama City |
|
SKIP AD FESTIVAL TELEVISION |
SONY ENTERTAINMENT |
THE VOICE TV SHOW |
PUBLICIS BRASIL São Paulo |
BRASIL |
PUBLICIS BRASIL São Paulo |
|
FIRST DAYS OUT |
MARS |
PEDIGREE ADOPTION |
ALMAPBBDO São Paulo |
BRASIL |
ALMAPBBDO São Paulo |
|
THE TWEETING POTHOLE |
MEDCOM |
PUBLICATIONS AND MEDIA |
P4 OGILVY&MATHER Panama City |
PANAMÁ |
P4 OGILVY&MATHER Panama City |
|
AIRPLANE BELLY |
LAN AIRLINES |
LAN AIRLINES |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
THE CONCERT NO ONE WAS WAITING FOR |
BBVA |
BBVA |
FAHRENHEIT DDB Lima |
PERÚ |
FAHRENHEIT DDB Lima |
|
TTYL (TALK TO YOU LATER) |
CHEVROLET |
CHEVROLET |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
ACH2O |
PANASONIC |
ACH2O |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
LIVER SONGS |
NATURES GARDEN |
HEPALIVE |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
HAVING A GOOD MEMORY HAS BENEFITS |
NATURES GARDEN |
MULTICEBRINA |
MARURI GREY Guayaquil |
ECUADOR |
MARURI GREY Guayaquil |
|
TUVALU |
LG ELECTRONICS |
SMART TV |
GREY ARGENTINA Buenos Aires |
ARGENTINA |
GREY ARGENTINA Buenos Aires |
|
$14,99 EXTREME MAKEOVER |
PHILIPS |
PHILIPS LIGHTING |
OGILVY BRASIL São Paulo |
BRASIL |
OGILVY BRASIL São Paulo |
|
UNFORGETTABLE ACCOUNT |
BANPLUS |
ALZHEIMER’S CARE |
FCB MAYO Lima |
PERÚ |
FCB RG2 Caracas |
|
ADVENTURES OF PENNY |
ITAÚ BANK |
INSTUTUCIONAL |
DDB BRASIL São Paulo |
BRASIL |
DDB BRASIL São Paulo |
|
AID TO CART |
EXITO GROUP / FOOD BANK |
EXITO FOUNDATIONS |
ANCHO BBDO Bogotá |
COLOMBIA |
SANCHO BBDO Bogotá |
|
ANTI-ROBBERY COURSE |
NATIONAL POLICE |
NATIONAL POLICE |
McCANN WORLDGROUP COLOMBIA Bogotá |
COLOMBIA |
McCANN WORLDGROUP COLOMBIA Bogotá |
