Cannes Lions 2015: Brasil lidera a iberoamérica en el shortlist de Promotions & Activations

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Brasil lidera la categoría de Promotions & Activations en Cannes. México compite con dos campañas en esta categoría.

De las 300 campañas registradas en la categoría Promotions & Activations, Brasil lidera entre los países iberoamericanos en el shortlist con 30 nominaciones.

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El número de nominaciones totales para la categoría Promo & Activation de los países iberoamericanos fueron 57. México, por su parte está en el shortlist con dos campañas nominadas:

SOS SMS – Cruz Roja mexicana – Agencia Grey México

Social Trailers – Netflix – Agencia Circus México

Los demás países iberoamericanos quedaron así:

Argentina: 13 nominaciones

Colombia: 4 nominaciones

Ecuador: 4 nominaciones

Perú: 3 nominaciones

Uruguay: 1 nominación

Campaña Cliente Producto Agencia
Promotional events and stunts
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB, Brasil
ESPN EYE TEST ESPN UEFA CHAMPIONS LEAGUE AFRICA, Brasil
DONATION BADGES ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) INSTITUTIONAL Leo Burnett, Brasil
SOLIDARY QUEUE CLUBE SANGUE BOM INSTITUTIONAL Leo Burnett, Brasil
TICKET BOOKS L&PM POCKET BOOKS AFRICA, Brasil
Live shows concerts festivals
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM Ogilvy, Brasil
Use of exhibitions and instalations
SAFETY CROSSING FOR ELDERLY CURITIBA CITY HALL TRAFFIC SERVICE OPUSMÚLTIPLA, Brasil
THE ART OF WAITING RECLAME AQUI INSTITUTIONAL Grey, Brasil
THE BIGGEST SPORTING GOODS IN THE WORLD NETSHOES E-COMMERCE DDB, Brasil
HOUSES IN EXHIBITION ZAP ONLINE REAL STATE FCB, Brasil
Use of ambient in a promotional campaign: Small Scale
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO Grey, Argentina
HEART BEAT PILLOW FARMATODO FARMATODO DIAPERS Y&R Colombia
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB Brasil
Use of ambient in a promotional campaign: Big Scale
AIR ORCHARD UNIVERSITY OF ENGINEERING AND TECHNOLOGY ADMISSION 2015 FCB Mayo, Perú
BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN Maruri Grey, Ecuador
SAFETY TRUCK SAMSUNG CORPORATE Leo Burnett, Argentina
SOLIDARY QUEUE CLUBE SANGUE BOM INSTITUTIONAL Leo Burnett, Brasil
Use of a costumer in-store experience
MOVE LIKE LORDE UNIVERSAL MUSIC LORDE “PURE HEROINE” BBDO, Argentina
TREE BOOK TREE PEQUEÑO EDITOR TREE BOOK TREE FCB, Argentina
BED SHEET BILLBOARDS BANCO CAJA SOCIAL SAVINGS ACCOUNTS JWT, Colombia
Product launch/re-lunch or multi-product promotion)
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO Grey , Argentina
ACH20 PANASONIC ACH2O Maruri Grey, Ecuador
MCBIKE McDONALD´S AUTOMAC Tribal, Argentina
Use of print or standar outdoor in a promotional campaign
PRINT FOR HELP HEWLETT-PACKARD BRASIL HP PRINTERS FCB Brasil
THE HIV POSITIVE POSTER GIV (LIFE SUPPORT GROUP) CORPORATE Ogilvy, Brasil
Sponsorship or partnership campaigns
FLAMENGO TREE ADIDAS FOOTBALL LEW’LARA\TBWA, Brasil
MOVE THE LUNCH HEINEKEN HEINEKEN CHICO LATAM, Colombia
LANGUAGES AGEA OLÉ Y&R, Argentina
BEER TOOTH IMPLANT CCU CERVEZA SALTA Ogilvy & Mather Argentina
Use of digital advertising in a promotional campaign
SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY México
IBM BITCOIN RAIN IBM BRASIL IBM BLUEMIX / CLOUD COMPUTING Ogilvy, Brasil
Use of new technology in a promotional campaign
SAFETY TRUCK SAMSUNG CORPORATE Leo Burnett, Argentina
Use of social platform(s) in a promotional campaign
MEETING MURILO KIMBERLY-CLARK HUGGIES MOOD\TBWA Brasil
MUTANT FONT AMNESTY INTERNATIONAL PUBLIC AWARENESS NGO AFRICA, Brasil
INSTAPLANE RIO EU AMO EU CUIDO MOVEMENT CITY CARE NGO AFRICA, Brasil
BEER TOOTH IMPLANT CCU CERVEZA SALTA Ogilvy & Mather, Argentina
Use of social audience in a promotional campaign
SOCIAL TRAILERS NETFLIX NETFLIX CIRCUS, México
THE 4389 KM CAMPAIGN NIKE NIKE+ PUBLICIS IMPETU, Uruguay
FIRST DAYS OUT MARS BRASIL PEDIGREE ADOPTION ALMAPBBDO, Brasil
Food & Drinks
ECOSPONGE BIMBO GROUP FARGO WHITE BREAD FCB, Argentina
THE CONTAGIOUS BILLBOARD CIA CACIQUE DE CAFÉ SOLÚVEL CAFÉ PELÉ LEW’LARA\TBWA, Brasil
Fast moving consumer goods
NIVEA DOLL BDF NIVEA BRASIL KIDS SUNBLOCK FCB, Brasil
DIAPER FOR EQUALITY ZAIMELLA POMPIS McCANN, Ecuador
Financial product and services
BED SHEET BILLBOARDS BANCO CAJA SOCIAL SAVINGS ACCOUNTS JWT, Colombia
THE CONCERT NO ONE WAS WAITING FOR BBVA BBVA FAHRENHEIT DDB, Perú
Commercial public services
THE SALT YOU CAN SEE FUNDACIÓN FAVALORO FUNDACIÓN FAVALORO Grey, Argentina
Travel, entertainment & leisure
SECURITY MOMS SPORT CLUBE DO RECIFE SOCCER TEAM Ogilvy, Brasil
MASP LOSERS FREE PASS MASP MUSEUM INSTITUCIONAL DDB, Brasil
Publications & media
THE LULLABY MATCH FOX SPORTS FOX SPORTS FOX INTERNATIONAL CHANNELS LATAM, Brasil
SKIP AD FESTIVAL SONY ENTERTAINMENT TELEVISION THE VOICE TV SHOW PUBLICIS, Brasil
THE ROCKSTAR NEXT DOOR GUITAR PLAYER INSTITUTIONAL Leo Burnett, Brasil
Corporate Image & Communication
PRINT FOR HELP HEWLETT-PACKARD BRASIL HP PRINTERS FCB, Brasil
ACH2O PANASONIC ACH2O Maruri Grey, Ecuador
Charities
CATCALLING YOUR MOM EVERLAST EVERLAST INDEPENDENCIA, Perú
DONATION BADGES ABTO (BRAZILIAN ASSOCIATION OF ORGAN TRANSPLANTATION) INSTITUTIONAL Leo Burnett, Brasil
Public Health & Safety & Public awareness message
SAFETY TRUCK SAMSUNG CORPORATE Leo Burnett, Argentina
CARTOON HELPLINE GRAACC CORPORATE Ogilvy, Brasil
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