Mars, Incorporated has officially completed its acquisition of Kellanova, adding some of the world’s most recognizable snacks — including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s international cereals — to its global portfolio. The deal unites two powerhouse companies with decades of brand heritage, innovation and consumer trust.
A Transformative Moment for the Future of Snacking
Andrew Clarke, Global President of Mars Snacking, described the acquisition as a milestone moment:
“Today marks a transformative moment and I’m excited to welcome Kellanova to Mars… Mars and Kellanova are joining forces to shape the future of snacking.”
With more than 50,000 Mars Snacking Associates around the world, the newly expanded business aims to bring consumers more beloved products while accelerating long-term innovation and sustainability.
A New Global Snacking Giant
With the addition of Kellanova’s brands, Mars now operates across even more competitive snacking categories. Kellanova contributes several billion-dollar icons — Pringles, Cheez-It and Kellogg’s — which now join Mars’ established powerhouses such as:
- SNICKERS
- M&M’S
- TWIX
- DOVE
- SKITTLES
- EXTRA
- KIND
- Nature’s Bakery
The company’s Accelerator division also grows with complementary additions like RXBAR, Nutri-Grain Bars, and Special K Bars.
Regulatory Approvals and Timeline
Mars first announced its agreement to acquire Kellanova on August 14, 2024. Kellanova shareholders approved the deal on November 1, 2024, and the final regulatory approvals were completed as of December 8, 2025, officially sealing the transaction.
What This Means for the Snacking Industry
The completion of the Kellanova acquisition marks a major consolidation in the global snacking landscape. With expanded capabilities, a larger product portfolio, and a strong long-term strategy, Mars positions itself as an even more dominant force in one of the world’s fastest-growing consumer categories.
