De acuerdo con datos del Departamento de Investigación de InformaBTL, para este 2019 se espera que se inviertan 58,181 MDP en marketing BTL, 2,890 MDP más de lo que se destinó para el 2018. Cabe destacar que el 2.1 por ciento del total de las actividades solicitadas a las agencias de medios no convencionales está dirigido hacia el marketing directo, uno de los principales canales del below the line. Precisamente el día de hoy se dieron a conocer nos nominados en la categoría de Direct en Cannes Lions.
Es importante mencionar que para la edición 65 de Cannes Lions se calcula que participaron 32,372 campañas de diferentes partes del mundo, de las cuales 1,186 resultaron ganadoras de algunos de los premios de este importante certamen del marketing y la publicidad.
Tan sólo el continente americano se hizo con 46 galardones en el segmento de Direct, de los cuales 7 fueron de oro, 17 de plata y 22 de bronce. El mismo caso sucedió en Europa, región en la que se llevaron la misma cantidad de premios y en la misma distribución.
África no logró llevarse ningún premio en la la categoría de Direct, en tanto que hacia se hizo con tres (uno de plata y dos de bronce), mientras que Oceanía también se fue en ceros.
Food & Drink
| Campaña | Marca | Producto | Agencia | País |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| HALF FULL | COCA COLA | COCA COLA | McCANN BUCHAREST | ROMANIA |
| THE POPSICLE ELECTIONS | LOS PALETEROS | CHURCHILLETA | JOTABEQU GREY San José | COSTA RICA |
| THE TIME WE HAVE LEFT | PERNOD RICARD | RUAVIEJA | LEO BURNETT Madrid | SPAIN |
Other FMCG
| Campaña | Marca | Producto | Agencia | País |
| IT’S A THURSDAY NIGHT TIDE AD | PROCTER & GAMBLE | TIDE | SAATCHI & SAATCHI New York | USA |
| THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | THE FEMALE COMPANY | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | SCHOLZ & FRIENDS Berlin | GERMANY |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
Healthcare
| Campaña | Marca | Producto | Agencia | País |
| MISCARRIAGE ASSOCIATION – CARDS OF ACKNOWLEDGEMENT | MISCARRIAGE ASSOCIATION | CHARITY | MRM//McCANN London | UNITED KINGDOM |
Consumer Durables
| Campaña | Marca | Producto | Agencia | País |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| 7:1 FURNITURE COLLECTION | HOMEPRO | HOMEPRO | BBDO BANGKOK | THAILAND |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
Automotive
| Campaña | Marca | Producto | Agencia | País |
| TOO POWERFUL FOR TV | VOLKSWAGEN | VOLKSWAGEN AMAROK | DDB SYDNEY | AUSTRALIA |
| WHITE BOX | VOLKSWAGEN | VOLKSWAGEN CRAFTER | DDB SYDNEY | AUSTRALIA |
| THE BIG MATCH | CARS.COM | CARS.COM | R/GA CHICAGO | USA |
| THE E.V.A. INITIATIVE | VOLVO CARS | VOLVO CARS | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| THE UNAFFORDABLE CAMPAIGN | RENAULT | KANGOO | PUBLICIS BUENOS AIRES | ARGENTINA |
Retail
| Campaña | Marca | Producto | Agencia | País |
| VOICE OF HUNGER | SWIGGY | FOOD DELIVERY | DENTSU WEBCHUTNEY Bangalore | INDIA |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| KEEPING FORTNITE FRESH | WENDY’S | WENDY’S COMMUNITY MANAGEMENT | VMLY&R Kansas City | USA |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN Madrid | SPAIN |
Travel
| Campaña | Marca | Producto | Agencia | País |
| NO NEED TO FLY – AROUND THE WORLD IN GERMANY | GERMAN RAIL | GERMAN RAIL | OGILVY GERMANY Frankfurt | GERMANY |
| RENT A FINN | VISIT FINLAND – THE FINNISH TOURIST BOARD | DESTINATION FINLAND | SEK | PART OF GREY Helsinki | FINLAND |
| MIND THE GAP | BERLINER VERKEHRSBETRIEBE | BVG | SERVICEPLAN GERMANY Munich | GERMANY |
| HOTELBNB | HONDURAS MAYA HOTEL | HOSPITALITY | OGILVY HONDURAS Tegiucigalpa | HONDURAS |
Leisure
| Campaña | Marca | Producto | Agencia | País |
| THE 9’58 BIOGRAPHY | PUMA | BIOGRAPHY BOOK | BETC/HAVAS São Paulo | BRAZIL |
Media/Entertainment
| Campaña | Marca | Productp | Agencia | País |
| POSTABLE FUKUSHIMA LOCAL PAPER | FUKUSHIMA-MINPO CO. | FUKUSHIMA-MINPO | DENTSU INC. Tokyo | JAPAN |
| A DAY TO REMEMBER | FONDATION POUR LA RECHERCHE MÉDICALE (FRM) | NGO | CLM BBDO Paris | FRANCE |
| THE LAND OF FREE PRESS | HELSINGIN SANOMAT | HELSINGIN SANOMAT NEWSPAPER | TBWA\HELSINKI | FINLAND |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | USA |
| PUTIN TURNS ON THE RAIN | TV RAIN | MEDIA SERVICE | VOSKHOD Ekaterinburg | RUSSIA |
| GOODSTOCK | BMG PRODUCTION MUSIC | STOCK MUSIC | VMLY&R New York | USA |
Consumer Services / business to business
| Campaña | Marca | Producto | Agencia | País |
| BUFFER RAGE | VOO TELECOM | TELECOM PROVIDER | HAPPINESS BRUSSELS Brussels | BELGIUM |
| SANS FORGETICA | RMIT UNIVERSITY | RMIT UNIVERSITY EDUCATION | NAKED COMMUNICATIONS Sydney | AUSTRALIA |
| JERSEY ASSURANCE | AMERICAN EXPRESS | JERSEY ASSURANCE | MOMENTUM WORLDWIDE New York | USA |
Not-for-proit / Charity / Goverment
| Campaña | Marca | Producto | Agencia | País |
| MY SPARE BOOT | COSTA RICAN AMPUTEE SOCCER ASSOCIATION | COSTA RICAN AMPUTEE SOCCER TEAM | HAVAS TRIBU Heredia | COSTA RICA |
| DEADLY QUESTIONS | ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA) | ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA) | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| THE HEALING HOUSE | CASEY HOUSE | HIV/AIDS AWARENESS | BENSIMON BYRNE Toronto | CANADA |
| HUNGRY PUFFS | FOODBANK WA | HUNGRY PUFFS | THE BRAND AGENCY Perth | AUSTRALIA |
| #DEFYTHENAME | MONICA LEWINSKY | ANTI-BULLYING | BBDO NEW YORK | USA |
| THE TOXIC FLAG | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| THE PEOPLE’S SEAT | UNITED NATIONS | CLIMATE CHANGE | GREY London | UNITED KINGDOM |
| TOOTH FAIRY’S ADDRES | FACULDADE DE ODONTOLOGIA | SERVICES | VMLY&R BRAZIL São Paulo | BRAZIL |
| WITHOUT A RAMP, A SIDEWALK IS A WALL | MOVIMENTO SUPERAÇÃO | ACESSIBILITY | Z+HAVAS São Paulo | BRAZIL |
Corporate Social Responsability (CSR) / Corporate Image
| Campaña | Marca | Producto | Agencia | País |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| READ MORE. LISTEN MORE. | UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS | WORLD PRESS FREEDOM DAY | DROGA5 New York | USA |
| ALL TOGETHER CEREAL | KELLOGG’S | KELLOGG’S CEREAL | LEO BURNETT CHICAGO | USA |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
| TOXIC TOBY | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | McCANN LONDON | UNITED KINGDOM |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| #STOPMITHANI | HDFC BANK | HDFC BLOOD DONATION CAMPS | LEO BURNETT INDIA Mumbai | INDIA |
| DIRNK REPSNOSILBY | AB INBEV | AMBEV BRANDS – CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL) | SUNSETDDB São Paulo | BRAZIL |
Mailing
| Campaña | Marca | Producto | Agencia | País |
| THE ANTHOLOGY OF GREAT (STOCK) POETRY | GREATSTOCK | GREATSTOCK IMAGE LIBRARY | JOE PUBLIC UNITED Johannesburg | SOUTH AFRICA |
| “JUMP” LIMITED EDITION VINYL | BACARDI | BACARDI | BBDO NEW YORK | USA |
| DELIVERING HOPE | UNITED STATES POSTAL SERVICE | OPERATION SANTA | MRM//McCANN New York | USA |
| RAINBOWBLOOD | AHF PERU & PRESENTE | INSTITUTIONAL | McCANN LIMA | PERU |
Use of Ambient Media: Small Scale
| Campaña | Marca | Producto | Agencia | País |
| MY CRAYON PROJECT | SHISEIDO | SHISEIDO | R/GA TOKYO | JAPAN |
| STAY PLAYFUL | OREO | OREO COOKIES | THE MARTIN AGENCY Richmond | USA |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | USA |
| THE HALF BISCUIT | LEGACY / RSA | LEGACY / RSA | VMLY&R MELBOURNE | AUSTRALIA |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | DONATE LIFE CALIFORNIA | CASANOVA//McCANN Costa Mesa | USA |
| OVERCONFIDENCE COVER | RACV | PET INSURANCE | CHE PROXIMITY Melbourne | AUSTRALIA |
| THE PHONETIC CAN | THE COCA-COLA COMPANY | COCA-COLA | FCB AFRICA Johannesburg | SOUTH AFRICA |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
| SCENT BY GLADE | S.C JOHNSON | GLADE | OGILVY Chicago | USA |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL São Paulo | BRAZIL |
Use of ambient Media: Large Scale
| Campaña | Marca | Producto | Agencia | País |
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | USA |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| WE ARE AN AIRLINE | KLM ROYAL DUTCH AIRLINES | AVIATION | DDB Amsterdam | THE NETHERLANDS |
| VICTORY FRIDGE | AB INBEV | BUD LIGHT | 3PM AGENCY New York | USA |
| MIND THE GAP | BERLINER VERKEHRSBETRIEBE | BVG | SERVICEPLAN GERMANY Munich | GERMANY |
| TRUCK ART CHILDFINDER | BERGER PAINTS | BERGER PAINTS | BBDO PAKISTAN Lahore | PAKISTAN |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN Madrid | SPAIN |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
| PHILIPS #SHAVETOREMEMBER | PHILIPS & THE NELSON MANDELA FOUNDATION | PHILIPS | OGILVY JOHANNESBURG | SOUTH AFRICA |
Use of Broadcast
| Campaña | Marca | Producto | Agencia | País |
| LIFE DIRECT – R.I.P SIMON | TRADE ME NZ | LIFE DIRECT | VMLY&R Auckland | NEW ZEALAND |
| IT’S A THURSDAY NIGHT TIDE AD | PROCTER & GAMBLE | TIDE | SAATCHI & SAATCHI New York | USA |
| OAT THE GOAT INTERACTIVE TVC | MINISTRY OF EDUCATION | EDUCATIONAL RESOURCE – CHILDREN | FCB NEW ZEALAND Auckland | NEW ZEALAND |
| BLOODLESS SCREEN | SISTEMA BRASILEIRO DE TELEVISÃO | SBT | W/McCANN São Paulo | BRAZIL |
| THE MAKING OF LOVE | UNILEVER | CORNETTO | LOLA MULLENLOWE Madrid | SPAIN |
| YOUR LOGO HERE | AMBEV | GUARANÁ ANTARCTICA | ALMAPBBDO São Paulo | BRAZIL |
Use of Print / Outdoor
| Campaña | Marca | Agencia | Producto | País |
| 12-HOUR DRIVE-THRU | POPEYE’S LOUISIANA KITCHEN | QSR | GSD&M Austin | USA |
| THE LAND OF FREE PRESS | HELSINGIN SANOMAT | HELSINGIN SANOMAT NEWSPAPER | TBWA\HELSINKI | FINLAND |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | USA |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRAZIL |
| THE GREEN BILLBOARD | TRANSAVIA | TRANSAVIA AIRLINES | HAVAS Paris | FRANCE |
| THE BEER BEHIND SPORTS | AB INBEV | BUDWEISER | AFRICA São Paulo | BRAZIL |
Data Strategy
| Campaña | Marca | Producto | Agencia | País |
| THE TIME WE HAVE LEFT | PERNOD RICARD | RUAVIEJA | LEO BURNETT Madrid | SPAIN |
| THE TRAFFIC JAM WHOPPER | BURGER KING MEXICO | BURGER KING DELIVERY | WE BELIEVERS New York | USA |
Data-Driven Targeting
| Campaña | Marca | Producto | Agencia | País |
| GRACIE AI | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | USA |
| GAMING THE CAROUSEL | MICROSOFT | XBOX | 215 McCANN San Francisco | USA |
| STEEP DISCOUNT | E-MOVING | E-MOVING | TRIBAL WORLDWIDE Sao Paulo | BRAZIL |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| RESCUE DOGZ | GUD | GUD | WUNDERMAN THOMPSON Sao Paulo | BRAZIL |
Use of Real-Time Data
| Campaña | Marca | Producto | Agencia | País |
| NO NEED TO FLY – AROUND THE WORLD IN GERMANY | GERMAN RAIL | GERMAN RAIL | OGILVY GERMANY Frankfurt | GERMANY |
New realties & Voice-activation
| Campaña | Marca | Producto | Agencia | País |
| MY CARER | ALZHEIMER’S SOCIETY UK | MY CARER ALEXA SKILL | McCANN LONDON | UNITED KINGDOM |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRAZIL |
Digital Installations & interactive Screens
| Campaña | Marca | Producto | Agencia | País |
| TOXIC TOBY | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | McCANN LONDON | UNITED KINGDOM |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
Use of Other Technology
| Campaña | Marca | Producto | Agencia | País |
| BLACK FRIDAY WHOPPER SHOPPER | BURGER KING CORPORATION | WHOPPER | GRABARZ & PARTNER Hamburg | GERMANY |
| PUTIN TURNS ON THE RAIN | TV RAIN | MEDIA SERVICE | VOSKHOD Ekaterinburg | RUSSIA |
| THE TRAFFIC JAM WHOPPER | BURGER KING MEXICO | BURGER KING DELIVERY | WE BELIEVERS New York | USA |
Use of digital platforms
| Campaña | Marca | Producto | Agencia | País |
| BLINDMETERS | OVK / PEVR (PARENTS OF ROAD VICTIMS) | ROAD SAFETY AWARENESS MESSAGE | HAPPINESS BRUSSELS Brussels | BELGIUM |
| 2018 WRAPPED | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | USA |
| HUMANITY WALL | HET LAASTSTE NIEUWS | NEWSPAPERS | HAPPINESS BRUSSELS Brussels | BELGIUM |
| THE PEOPLE’S SEAT | UNITED NATIONS | CLIMATE CHANGE | GREY London | UNITED KINGDOM |
| LOFI BEATS SUICIDE | VICE UK | SUICIDE PREVENTION | McCANN LONDON | UNITED KINGDOM |
| S.H.E. | P&G | PANTENE | GREY WEST Los Angeles | USA |
| CAR COMMERCIAL TO GO | CENTRAAL BEHEER | INSURANCE COMPANY | DDB Amsterdam | THE NETHERLANDS |
Real-time Response
| Campaña | Marca | Producto | Agencia | País |
| NO NEED TO FLY – AROUND THE WORLD IN GERMANY | GERMAN RAIL | GERMAN RAIL | OGILVY GERMANY Frankfurt | GERMANY |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
Co-creation & User Generated content
| Campaña | Marca | Producto | Agencia | País |
| VOICE OF HUNGER | SWIGGY | FOOD DELIVERY | DENTSU WEBCHUTNEY Bangalore | INDIA |
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| #DEFYTHENAME | MONICA LEWINSKY | ANTI-BULLYING | BBDO NEW YORK | USA |
| CRAFT A WESTERN WHOPPER | BURGER KING | WHOPPER | INGO Stockholm | SWEDEN |
| EAT LIKE ANDY | BURGER KING | WHOPPER | DAVID Miami | USA |
| THE PEOPLE’S SEAT | UNITED NATIONS | CLIMATE CHANGE | GREY London | UNITED KINGDOM |
| THE BLANK EDITION | AN-NAHAR | NEWSPAPER PUBLICATIONS & MEDIA | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
Copywriting
| Campaña | Marca | Producto | Agencia | País |
| THE ANTHOLOGY OF GREAT (STOCK) POETRY | GREATSTOCK | GREATSTOCK IMAGE LIBRARY | JOE PUBLIC UNITED Johannesburg | SOUTH AFRICA |
| WHEN THE INTERNET IS DOWN.COM | BOUYGUES TELECOM | BOUYGUES TELECOM | BETC Paris | FRANCE |
| BK BOT | BURGER KING | BURGER KING | DAVID Miami | USA |
| GREENPEACE ‘RANG-TAN’ | GREENPEACE | PALM OIL AWARENESS | MOTHER London | UNITED KINGDOM |
Art Direction / Design
| Campaña | Marca | Producto | Agencia | País |
| “JUMP” LIMITED EDITION VINYL | BACARDI | BACARDI | BBDO NEW YORK | USA |
| ADOBE HIDDEN TREASURES: THE LOST TYPOGRAPHY OF THE BAUHAUS | ADOBE INC. | ADOBE CREATIVE CLOUD, ADOBE FONTS | ADOBE San Francisco | USA |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCE |
| THE 9’58 BIOGRAPHY | PUMA | BIOGRAPHY BOOK | BETC/HAVAS São Paulo | BRAZIL |
Experience Design
| Campaña | Marca | Producto | Agencia | País |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | WUNDERMAN THOMPSON Sao Paulo | BRAZIL |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRAZIL |
Launch / Relaunch
| Campaña | Marca | Producto | Agencia | País |
| OH HENRY! 4:25 | THE HERSHEY COMPANY | OH HENRY! 4:25 | ANOMALY Toronto | CANADA |
| SAMSUNG X FORTNITE: THE GALAXY SKIN | SAMSUNG GLOBAL | THE GALAXY SKIN | R/GA New York | USA |
| EXPENSIFY TH!$ | EXPENSIFY | MOBILE APP EXPENSIFY | JOHNXHANNES NEW YORK | USA |
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCE |
| VOLTS BY VOLVO | VOLVO | VOLVO | FAMOUSGREY BRUSSELS | BELGIUM |
| VISIT XBOX | XBOX / MICROSOFT | XBOX ONE X ENHANCED | McCANN LONDON | UNITED KINGDOM |
| HOTELBNB | HONDURAS MAYA HOTEL | HOSPITALITY | OGILVY HONDURAS Tegiucigalpa | HONDURAS |
Personalised Campaigns
| Campaña | Marca | Producto | Agencia | País |
| PEOPLE ARE THE PLACES | AEROMÉXICO | AEROMÉXICO | AEROMÉXICO Mexico City | MEXICO |
| 2018 WRAPPED | SPOTIFY | SPOTIFY | SPOTIFY IN-HOUSE New York | USA |
Local Brand
| Campaña | Marca | Producto | Agencia | País |
| CATAPULT AIR – NON-STOP TO SYLT. | SYLT MARKETING | THE ISLAND OF SYLT | PHILIPP UND KEUNTJE Hamburg | GERMANY |
| POSTABLE FUKUSHIMA LOCAL PAPER | FUKUSHIMA-MINPO CO. | FUKUSHIMA-MINPO | DENTSU INC. Tokyo | JAPAN |
| SIGNS OF LOVE | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| GAZA BORDER BEER | ALEXANDER BREWERY | ALCOHOLIC DRINK- BEER | LEO BURNETT ISRAEL Bnei-Brak | ISRAEL |
| THE TIME WE HAVE LEFT | PERNOD RICARD | RUAVIEJA | LEO BURNETT Madrid | SPAIN |
Challenger Brand
| Campaña | Marca | Producto | Agencia | País |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | THE FEMALE COMPANY | THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION | SCHOLZ & FRIENDS Berlin | GERMANY |
| COMPETITORS’ SALE | VOLVO | VOLVO | GREY BRAZIL São Paulo | BRAZIL |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO São Paulo | BRAZIL |
Single-market Campaign
| Campaña | Marca | Producto | Agencia | País |
| CATAPULT AIR – NON-STOP TO SYLT. | SYLT MARKETING | THE ISLAND OF SYLT | PHILIPP UND KEUNTJE Hamburg | GERMANY |
| OH HENRY! 4:25 | THE HERSHEY COMPANY | OH HENRY! 4:25 | ANOMALY Toronto | CANADA |
| PHILIPS #SHAVETOREMEMBER | PHILIPS & THE NELSON MANDELA FOUNDATION | PHILIPS | OGILVY JOHANNESBURG | SOUTH AFRICA |
| WORK FROM HAWAII: A RESIDENCY PROGRAM | HAWAII VISITORS & CONVENTION BUREAU | HAWAII VISITORS & CONVENTION BUREAU | EDELMAN New York | USA |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
| NARCOS: THE CENSOR’S CUT | NETFLIX | NETFLIX | WUNDERMAN THOMPSON BANGKOK | THAILAND |
| STEEP DISCOUNT | E-MOVING | E-MOVING | TRIBAL WORLDWIDE Sao Paulo | BRAZIL |
| PASS THE BILL | LEAF FORWARD | LEAF FORWARD | RETHINK Toronto | CANADA |
| VICTORY FRIDGE | AB INBEV | BUD LIGHT | 3PM AGENCY New York | USA |
| FEARFUL GIRL | CHANGE THE REF | ACTIVISM | MULLENLOWE Boston | USA |
| WHAT’S THE FUX? VIRAL HEADHUNT SITE | VEEAM | NO PRODUCT | VEEAM SOFTWARE AG Baar | SWITZERLAND |
Social Behaviour & Cultural Insight
| Campaña | Marca | Producto | Agencia | País |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | WUNDERMAN THOMPSON Sao Paulo | BRAZIL |
| OH HENRY! 4:25 | THE HERSHEY COMPANY | OH HENRY! 4:25 | ANOMALY Toronto | CANADA |
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCE |
| FAKE ROMANI EXPERIMENT | DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) | NEVO TIINA PROJECT | TBWA\HELSINKI | FINLAND |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| GENDER NEUTRAL SUBTITLES | FOX PREMIUM | FOX APP | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| DORITOS TOWEL BAG | STRAUSS FRITO LAY | DORITOS | GEFEN TEAM Tel Aviv | ISRAEL |
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| SANS FORGETICA | RMIT UNIVERSITY | RMIT UNIVERSITY EDUCATION | NAKED COMMUNICATIONS Sydney | AUSTRALIA |
| ONE FOR TWO | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK | USA |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| THE HEALING HOUSE | CASEY HOUSE | HIV/AIDS AWARENESS | BENSIMON BYRNE Toronto | CANADA |
| COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN. | MARS COLOMBIA | SNICKERS® | PROXIMITY COLOMBIA Bogotá | COLOMBIA |
| KEEPING FORTNITE FRESH | WENDY’S | WENDY’S COMMUNITY MANAGEMENT | VMLY&R Kansas City | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| REFURBISHED TWEETS | BACK MARKET | BACK MARKET | BETC Paris | FRANCE |
| UNQUIET VOICES | ANAIS ASSOCIATION | DOMESTIC VIOLENCE | CENTRADE CHEIL BUCHAREST | ROMANIA |
| GENEROSITY BAR | CADBURY | CADBURY DAIRY MILK | OGILVY SINGAPORE | SINGAPORE |
| THE TOXIC FLAG | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| LOFI BEATS SUICIDE | VICE UK | SUICIDE PREVENTION | McCANN LONDON | UNITED KINGDOM |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SÃO PAULO São Paulo | BRAZIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| PAY IT FORWARD | THE BIG ISSUE | THE BIG ISSUE | FCB INFERNO London | UNITED KINGDOM |
| JERSEY ASSURANCE | AMERICAN EXPRESS | JERSEY ASSURANCE | MOMENTUM WORLDWIDE New York | USA |
| #MOVIEPOSTERMOVIE | ADOBE | MOVIE POSTER CONTEST | Pereira O’Dell San Francisco | USA |
| DESPERTA | UNIVERSAL MUSIC BRASIL | STICKER | HAVAS HEALTH & YOU Sao Paulo | BRAZIL |
| THE LAND OF FREE PRESS | HELSINGIN SANOMAT | HELSINGIN SANOMAT NEWSPAPER | TBWA\HELSINKI | FINLAND |
| PHILIPS #SHAVETOREMEMBER | PHILIPS & THE NELSON MANDELA FOUNDATION | PHILIPS | OGILVY JOHANNESBURG | SOUTH AFRICA |
Breakthrough on a Budget
| Campaña | Marca | Producto | Agencia | País |
| FOR SALE ALE | GARAGISTA | THE GARAGISTA BREWERY | DUKE Cape Town | SOUTH AFRICA |
| READ MORE. LISTEN MORE. | UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONS | WORLD PRESS FREEDOM DAY | DROGA5 New York | USA |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | DONATE LIFE CALIFORNIA | CASANOVA//McCANN Costa Mesa | USA |
