De acuerdo con datos del Departamento de Investigación de InformaBTL, para este 2019 se espera que se inviertan 58,181 MDP en marketing BTL, 2,890 MDP más de lo que se destinó para el 2018. Cabe destacar que el 2.1 por ciento del total de las actividades solicitadas a las agencias de medios no convencionales está dirigido hacia el marketing directo, uno de los principales canales del below the line. Precisamente el día de hoy se dieron a conocer nos nominados en la categoría de Direct en Cannes Lions.

Es importante mencionar que para la edición 65 de Cannes Lions se calcula que participaron 32,372 campañas de diferentes partes del mundo, de las cuales 1,186 resultaron ganadoras de algunos de los premios de este importante certamen del marketing y la publicidad.

Tan sólo el continente americano se hizo con 46 galardones en el segmento de Direct, de los cuales 7 fueron de oro, 17 de plata y 22 de bronce. El mismo caso sucedió en Europa, región en la que se llevaron la misma cantidad de premios y en la misma distribución.

África no logró llevarse ningún premio en la la categoría de Direct, en tanto que hacia se hizo con tres (uno de plata y dos de bronce), mientras que Oceanía también se fue en ceros.

Food & Drink

CampañaMarcaProductoAgenciaPaís
LEGAL-ADEKRAFT HEINZCOUNTRY TIME LEMONADELEO BURNETT CHICAGO USA
BROADWAY THE RAINBOWMARS WRIGLEY CONFECTIONERYSKITTLESDDB CHICAGO USA
HALF FULLCOCA COLACOCA COLAMcCANN BUCHAREST ROMANIA
THE POPSICLE ELECTIONSLOS PALETEROSCHURCHILLETAJOTABEQU GREY San JoséCOSTA RICA
THE TIME WE HAVE LEFTPERNOD RICARDRUAVIEJALEO BURNETT MadridSPAIN

Other FMCG

CampañaMarcaProductoAgenciaPaís
IT’S A THURSDAY NIGHT TIDE ADPROCTER & GAMBLE TIDESAATCHI & SAATCHI New YorkUSA
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONSCHOLZ & FRIENDS BerlinGERMANY
STREET-VETPURINAPURINA VETERINARY DIETSMcCANN PARIS FRANCE

Healthcare

CampañaMarcaProductoAgenciaPaís
MISCARRIAGE ASSOCIATION – CARDS OF ACKNOWLEDGEMENTMISCARRIAGE ASSOCIATIONCHARITYMRM//McCANN LondonUNITED KINGDOM

Consumer Durables

CampañaMarcaProductoAgenciaPaís
BILLIE JEAN KING YOUR SHOESADIDASADIDASTBWA\CHIAT\DAY New YorkUSA
7:1 FURNITURE COLLECTIONHOMEPROHOMEPROBBDO BANGKOK THAILAND
THISABLESIKEAIKEA THISABLESMcCANN Tel AvivISRAEL
HA(U)TE COUTUREDIESELDIESELPUBLICIS ITALY MilanITALY

Automotive

CampañaMarcaProductoAgenciaPaís
TOO POWERFUL FOR TVVOLKSWAGENVOLKSWAGEN AMAROKDDB SYDNEY AUSTRALIA
WHITE BOXVOLKSWAGENVOLKSWAGEN CRAFTERDDB SYDNEY AUSTRALIA
THE BIG MATCHCARS.COMCARS.COMR/GA CHICAGO USA
THE E.V.A. INITIATIVEVOLVO CARSVOLVO CARSFORSMAN & BODENFORS GothenburgSWEDEN
THE UNAFFORDABLE CAMPAIGNRENAULTKANGOOPUBLICIS BUENOS AIRES ARGENTINA

Retail

CampañaMarcaProductoAgenciaPaís
VOICE OF HUNGERSWIGGYFOOD DELIVERYDENTSU WEBCHUTNEY BangaloreINDIA
PERUSSIAN PRICESPLAZA VEARUSIAFAHRENHEIT DDB LimaPERU
KEEPING FORTNITE FRESHWENDY’S WENDY’S COMMUNITY MANAGEMENTVMLY&R Kansas CityUSA
THE WHOPPER DETOURBURGER KINGFOODFCB NEW YORK USA
MUSEUM OF ROMANTICISMIKEAIKEA LIVING ROOMSMcCANN SPAIN MadridSPAIN

Travel

CampañaMarcaProductoAgenciaPaís
NO NEED TO FLY – AROUND THE WORLD IN GERMANYGERMAN RAILGERMAN RAILOGILVY GERMANY FrankfurtGERMANY
RENT A FINNVISIT FINLAND – THE FINNISH TOURIST BOARDDESTINATION FINLANDSEK | PART OF GREY HelsinkiFINLAND
MIND THE GAPBERLINER VERKEHRSBETRIEBEBVG SERVICEPLAN GERMANY MunichGERMANY
HOTELBNBHONDURAS MAYA HOTELHOSPITALITYOGILVY HONDURAS TegiucigalpaHONDURAS

Leisure

CampañaMarcaProductoAgenciaPaís
THE 9’58 BIOGRAPHYPUMABIOGRAPHY BOOKBETC/HAVAS São PauloBRAZIL

Media/Entertainment

CampañaMarcaProductpAgenciaPaís
POSTABLE FUKUSHIMA LOCAL PAPERFUKUSHIMA-MINPO CO.FUKUSHIMA-MINPODENTSU INC. TokyoJAPAN
A DAY TO REMEMBERFONDATION POUR LA RECHERCHE MÉDICALE (FRM)NGOCLM BBDO ParisFRANCE
THE LAND OF FREE PRESSHELSINGIN SANOMATHELSINGIN SANOMAT NEWSPAPERTBWA\HELSINKI FINLAND
THE FAKE NEWS STANDCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW – NEWSTBWA\CHIAT\DAY New YorkUSA
PUTIN TURNS ON THE RAINTV RAINMEDIA SERVICEVOSKHOD EkaterinburgRUSSIA
GOODSTOCKBMG PRODUCTION MUSICSTOCK MUSICVMLY&R New YorkUSA

Consumer Services / business to business

CampañaMarcaProductoAgenciaPaís
BUFFER RAGEVOO TELECOMTELECOM PROVIDERHAPPINESS BRUSSELS BrusselsBELGIUM
SANS FORGETICARMIT UNIVERSITYRMIT UNIVERSITY EDUCATIONNAKED COMMUNICATIONS SydneyAUSTRALIA
JERSEY ASSURANCEAMERICAN EXPRESSJERSEY ASSURANCEMOMENTUM WORLDWIDE New YorkUSA

Not-for-proit / Charity / Goverment

CampañaMarcaProductoAgenciaPaís
MY SPARE BOOTCOSTA RICAN AMPUTEE SOCCER ASSOCIATIONCOSTA RICAN AMPUTEE SOCCER TEAMHAVAS TRIBU Heredia COSTA RICA
DEADLY QUESTIONSABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA)ABORIGINAL VICTORIA, DEPARTMENT OF PREMIER & CABINET (VICTORIA)CLEMENGER BBDO MELBOURNE AUSTRALIA
THE HEALING HOUSECASEY HOUSEHIV/AIDS AWARENESSBENSIMON BYRNE TorontoCANADA
HUNGRY PUFFSFOODBANK WAHUNGRY PUFFSTHE BRAND AGENCY PerthAUSTRALIA
#DEFYTHENAMEMONICA LEWINSKYANTI-BULLYINGBBDO NEW YORK USA
THE TOXIC FLAGWASTE MANAGEMENT COALITIONWASTE MANAGEMENTIMPACT BBDO DubaiUNITED ARAB EMIRATES
THE GUN VIOLENCE HISTORY BOOKILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEFCB CHICAGO USA
THE PEOPLE’S SEATUNITED NATIONSCLIMATE CHANGEGREY LondonUNITED KINGDOM
TOOTH FAIRY’S ADDRESFACULDADE DE ODONTOLOGIASERVICESVMLY&R BRAZIL São PauloBRAZIL
WITHOUT A RAMP, A SIDEWALK IS A WALLMOVIMENTO SUPERAÇÃOACESSIBILITYZ+HAVAS São PauloBRAZIL

Corporate Social Responsability (CSR) / Corporate Image

CampañaMarcaProductoAgenciaPaís
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
HARMLESS GUNSDAGOMA3D PRINTINGTBWA\PARIS FRANCE
READ MORE. LISTEN MORE.UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONSWORLD PRESS FREEDOM DAY DROGA5 New YorkUSA
ALL TOGETHER CEREALKELLOGG’SKELLOGG’S CEREALLEO BURNETT CHICAGO USA
KRAFT NOW PAY LATERKRAFT HEINZKRAFT HEINZLEO BURNETT CHICAGO USA
TOXIC TOBYBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONMcCANN LONDON UNITED KINGDOM
CONTRACT TRANSLATORRECLAME AQUIRECLAME AQUIGREY BRAZIL São PauloBRAZIL
MILES FOR THE PEOPLERECLAME AQUIRECLAME AQUIGREY BRAZIL São PauloBRAZIL
#STOPMITHANIHDFC BANKHDFC BLOOD DONATION CAMPSLEO BURNETT INDIA MumbaiINDIA
DIRNK REPSNOSILBYAB INBEVAMBEV BRANDS – CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL)SUNSETDDB São PauloBRAZIL

Mailing

CampañaMarcaProductoAgenciaPaís
THE ANTHOLOGY OF GREAT (STOCK) POETRYGREATSTOCKGREATSTOCK IMAGE LIBRARYJOE PUBLIC UNITED JohannesburgSOUTH AFRICA
“JUMP” LIMITED EDITION VINYLBACARDIBACARDIBBDO NEW YORK USA
DELIVERING HOPEUNITED STATES POSTAL SERVICEOPERATION SANTAMRM//McCANN New YorkUSA
RAINBOWBLOODAHF PERU & PRESENTEINSTITUTIONALMcCANN LIMA PERU

Use of Ambient Media: Small Scale

CampañaMarcaProductoAgenciaPaís
MY CRAYON PROJECTSHISEIDOSHISEIDOR/GA TOKYO JAPAN
STAY PLAYFULOREOOREO COOKIESTHE MARTIN AGENCY RichmondUSA
BILLIE JEAN KING YOUR SHOESADIDASADIDASTBWA\CHIAT\DAY New YorkUSA
THE FAKE NEWS STANDCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW – NEWSTBWA\CHIAT\DAY New YorkUSA
THE HALF BISCUITLEGACY / RSALEGACY / RSAVMLY&R MELBOURNE AUSTRALIA
SECOND CHANCESDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIACASANOVA//McCANN Costa MesaUSA
OVERCONFIDENCE COVERRACVPET INSURANCECHE PROXIMITY MelbourneAUSTRALIA
THE PHONETIC CANTHE COCA-COLA COMPANYCOCA-COLAFCB AFRICA JohannesburgSOUTH AFRICA
THISABLESIKEAIKEA THISABLESMcCANN Tel AvivISRAEL
SCENT BY GLADES.C JOHNSONGLADEOGILVY ChicagoUSA
THE REAL MACHADOUNIVERSITY ZUMBI DOS PALMARESCORPORATEGREY BRAZIL São PauloBRAZIL

Use of ambient Media: Large Scale

CampañaMarcaProductoAgenciaPaís
STOP TRAFFICKSTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGBBDO ATLANTA USA
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
PERUSSIAN PRICESPLAZA VEARUSIAFAHRENHEIT DDB LimaPERU
WE ARE AN AIRLINEKLM ROYAL DUTCH AIRLINESAVIATIONDDB AmsterdamTHE NETHERLANDS
VICTORY FRIDGEAB INBEVBUD LIGHT3PM AGENCY New YorkUSA
MIND THE GAPBERLINER VERKEHRSBETRIEBEBVG SERVICEPLAN GERMANY MunichGERMANY
TRUCK ART CHILDFINDERBERGER PAINTSBERGER PAINTSBBDO PAKISTAN LahorePAKISTAN
MUSEUM OF ROMANTICISMIKEAIKEA LIVING ROOMSMcCANN SPAIN MadridSPAIN
STREET-VETPURINAPURINA VETERINARY DIETSMcCANN PARIS FRANCE
PHILIPS #SHAVETOREMEMBERPHILIPS & THE NELSON MANDELA FOUNDATIONPHILIPSOGILVY JOHANNESBURG SOUTH AFRICA

Use of Broadcast

CampañaMarcaProductoAgenciaPaís
LIFE DIRECT – R.I.P SIMON TRADE ME NZ LIFE DIRECT VMLY&R AucklandNEW ZEALAND
IT’S A THURSDAY NIGHT TIDE ADPROCTER & GAMBLE TIDESAATCHI & SAATCHI New YorkUSA
OAT THE GOAT INTERACTIVE TVCMINISTRY OF EDUCATIONEDUCATIONAL RESOURCE – CHILDRENFCB NEW ZEALAND AucklandNEW ZEALAND
BLOODLESS SCREENSISTEMA BRASILEIRO DE TELEVISÃOSBTW/McCANN São PauloBRAZIL
THE MAKING OF LOVEUNILEVERCORNETTOLOLA MULLENLOWE MadridSPAIN
YOUR LOGO HEREAMBEVGUARANÁ ANTARCTICAALMAPBBDO São PauloBRAZIL

Use of Print / Outdoor

CampañaMarcaAgenciaProductoPaís
12-HOUR DRIVE-THRUPOPEYE’S LOUISIANA KITCHENQSRGSD&M AustinUSA
THE LAND OF FREE PRESSHELSINGIN SANOMATHELSINGIN SANOMAT NEWSPAPERTBWA\HELSINKI FINLAND
THE FAKE NEWS STANDCOLUMBIA JOURNALISM REVIEWCOLUMBIA JOURNALISM REVIEW – NEWSTBWA\CHIAT\DAY New YorkUSA
COMPETITORS’ SALEVOLVOVOLVOGREY BRAZIL São PauloBRAZIL
THE GREEN BILLBOARDTRANSAVIATRANSAVIA AIRLINESHAVAS ParisFRANCE
THE BEER BEHIND SPORTSAB INBEVBUDWEISERAFRICA São PauloBRAZIL

Data Strategy

CampañaMarcaProductoAgenciaPaís
THE TIME WE HAVE LEFTPERNOD RICARDRUAVIEJALEO BURNETT MadridSPAIN
THE TRAFFIC JAM WHOPPERBURGER KING MEXICOBURGER KING DELIVERYWE BELIEVERS New YorkUSA

Data-Driven Targeting

CampañaMarcaProductoAgenciaPaís
GRACIE AISTREET GRACEFIGHTING DOMESTIC MINOR SEX TRAFFICKINGBBDO ATLANTA USA
GAMING THE CAROUSELMICROSOFTXBOX215 McCANN San FranciscoUSA
STEEP DISCOUNTE-MOVINGE-MOVINGTRIBAL WORLDWIDE Sao PauloBRAZIL
THE WHOPPER DETOURBURGER KINGFOODFCB NEW YORK USA
RESCUE DOGZGUDGUDWUNDERMAN THOMPSON Sao PauloBRAZIL

Use of Real-Time Data

CampañaMarcaProductoAgenciaPaís
NO NEED TO FLY – AROUND THE WORLD IN GERMANYGERMAN RAILGERMAN RAILOGILVY GERMANY FrankfurtGERMANY

New realties & Voice-activation

CampañaMarcaProductoAgenciaPaís
MY CARERALZHEIMER’S SOCIETY UKMY CARER ALEXA SKILLMcCANN LONDON UNITED KINGDOM
BURN THAT ADBURGER KINGBURGER KING WHOPPERDAVID SÃO PAULO São PauloBRAZIL

Digital Installations & interactive Screens

CampañaMarcaProductoAgenciaPaís
TOXIC TOBYBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONBREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATIONMcCANN LONDON UNITED KINGDOM
STREET-VETPURINAPURINA VETERINARY DIETSMcCANN PARIS FRANCE

Use of Other Technology

CampañaMarcaProductoAgenciaPaís
BLACK FRIDAY WHOPPER SHOPPERBURGER KING CORPORATIONWHOPPERGRABARZ & PARTNER HamburgGERMANY
PUTIN TURNS ON THE RAINTV RAINMEDIA SERVICEVOSKHOD EkaterinburgRUSSIA
THE TRAFFIC JAM WHOPPERBURGER KING MEXICOBURGER KING DELIVERYWE BELIEVERS New YorkUSA

Use of digital platforms

CampañaMarcaProductoAgenciaPaís
BLINDMETERSOVK / PEVR (PARENTS OF ROAD VICTIMS)ROAD SAFETY AWARENESS MESSAGEHAPPINESS BRUSSELS BrusselsBELGIUM
2018 WRAPPEDSPOTIFYSPOTIFYSPOTIFY IN-HOUSE New YorkUSA
HUMANITY WALLHET LAASTSTE NIEUWSNEWSPAPERSHAPPINESS BRUSSELS BrusselsBELGIUM
THE PEOPLE’S SEATUNITED NATIONSCLIMATE CHANGEGREY LondonUNITED KINGDOM
LOFI BEATS SUICIDEVICE UKSUICIDE PREVENTIONMcCANN LONDON UNITED KINGDOM
S.H.E.P&GPANTENEGREY WEST Los AngelesUSA
CAR COMMERCIAL TO GOCENTRAAL BEHEERINSURANCE COMPANYDDB AmsterdamTHE NETHERLANDS

Real-time Response

CampañaMarcaProductoAgenciaPaís
NO NEED TO FLY – AROUND THE WORLD IN GERMANYGERMAN RAILGERMAN RAILOGILVY GERMANY FrankfurtGERMANY
KRAFT NOW PAY LATERKRAFT HEINZKRAFT HEINZLEO BURNETT CHICAGO USA

Co-creation & User Generated content

CampañaMarcaProductoAgenciaPaís
VOICE OF HUNGERSWIGGYFOOD DELIVERYDENTSU WEBCHUTNEY BangaloreINDIA
HARMLESS GUNSDAGOMA3D PRINTINGTBWA\PARIS FRANCE
#DEFYTHENAMEMONICA LEWINSKYANTI-BULLYINGBBDO NEW YORK USA
CRAFT A WESTERN WHOPPERBURGER KINGWHOPPERINGO StockholmSWEDEN
EAT LIKE ANDYBURGER KINGWHOPPERDAVID MiamiUSA
THE PEOPLE’S SEATUNITED NATIONSCLIMATE CHANGEGREY LondonUNITED KINGDOM
THE BLANK EDITIONAN-NAHARNEWSPAPER PUBLICATIONS & MEDIAIMPACT BBDO DubaiUNITED ARAB EMIRATES

Copywriting

CampañaMarcaProductoAgenciaPaís
THE ANTHOLOGY OF GREAT (STOCK) POETRYGREATSTOCKGREATSTOCK IMAGE LIBRARYJOE PUBLIC UNITED JohannesburgSOUTH AFRICA
WHEN THE INTERNET IS DOWN.COMBOUYGUES TELECOMBOUYGUES TELECOMBETC ParisFRANCE
BK BOTBURGER KINGBURGER KINGDAVID MiamiUSA
GREENPEACE ‘RANG-TAN’GREENPEACEPALM OIL AWARENESSMOTHER LondonUNITED KINGDOM

Art Direction / Design

CampañaMarcaProductoAgenciaPaís
“JUMP” LIMITED EDITION VINYLBACARDIBACARDIBBDO NEW YORK USA
ADOBE HIDDEN TREASURES: THE LOST TYPOGRAPHY OF THE BAUHAUSADOBE INC.ADOBE CREATIVE CLOUD, ADOBE FONTSADOBE San FranciscoUSA
THE GUN VIOLENCE HISTORY BOOKILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEFCB CHICAGO USA
UBERTOYSUBERUBERTOYSDDB PARIS FRANCE
THE 9’58 BIOGRAPHYPUMABIOGRAPHY BOOKBETC/HAVAS São PauloBRAZIL

Experience Design

CampañaMarcaProductoAgenciaPaís
ACCESSIBILITY MATFORD MOTOR COMPANYFORD MOTOR COMPANYWUNDERMAN THOMPSON Sao PauloBRAZIL
BILLIE JEAN KING YOUR SHOESADIDASADIDASTBWA\CHIAT\DAY New YorkUSA
BROADWAY THE RAINBOWMARS WRIGLEY CONFECTIONERYSKITTLESDDB CHICAGO USA
THISABLESIKEAIKEA THISABLESMcCANN Tel AvivISRAEL
BURN THAT ADBURGER KINGBURGER KING WHOPPERDAVID SÃO PAULO São PauloBRAZIL

Launch / Relaunch

CampañaMarcaProductoAgenciaPaís
OH HENRY! 4:25THE HERSHEY COMPANYOH HENRY! 4:25ANOMALY TorontoCANADA
SAMSUNG X FORTNITE: THE GALAXY SKINSAMSUNG GLOBALTHE GALAXY SKINR/GA New YorkUSA
EXPENSIFY TH!$EXPENSIFYMOBILE APP EXPENSIFYJOHNXHANNES NEW YORK USA
SEETROENCITROENCITROENBETC ParisFRANCE
VOLTS BY VOLVOVOLVOVOLVOFAMOUSGREY BRUSSELS BELGIUM
VISIT XBOXXBOX / MICROSOFTXBOX ONE X ENHANCEDMcCANN LONDON UNITED KINGDOM
HOTELBNBHONDURAS MAYA HOTELHOSPITALITYOGILVY HONDURAS TegiucigalpaHONDURAS

Personalised Campaigns

CampañaMarcaProductoAgenciaPaís
PEOPLE ARE THE PLACESAEROMÉXICOAEROMÉXICOAEROMÉXICO Mexico CityMEXICO
2018 WRAPPEDSPOTIFYSPOTIFYSPOTIFY IN-HOUSE New YorkUSA

Local Brand

CampañaMarcaProductoAgenciaPaís
CATAPULT AIR – NON-STOP TO SYLT.SYLT MARKETINGTHE ISLAND OF SYLTPHILIPP UND KEUNTJE HamburgGERMANY
POSTABLE FUKUSHIMA LOCAL PAPERFUKUSHIMA-MINPO CO.FUKUSHIMA-MINPODENTSU INC. TokyoJAPAN
SIGNS OF LOVEANZ BANKANZ BRANDTBWA\MELBOURNE AUSTRALIA
GAZA BORDER BEERALEXANDER BREWERYALCOHOLIC DRINK- BEERLEO BURNETT ISRAEL Bnei-BrakISRAEL
THE TIME WE HAVE LEFTPERNOD RICARDRUAVIEJALEO BURNETT MadridSPAIN

Challenger Brand

CampañaMarcaProductoAgenciaPaís
BILLIE JEAN KING YOUR SHOESADIDASADIDASTBWA\CHIAT\DAY New YorkUSA
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONTHE FEMALE COMPANYTHE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATIONSCHOLZ & FRIENDS BerlinGERMANY
COMPETITORS’ SALEVOLVOVOLVOGREY BRAZIL São PauloBRAZIL
THE WHOPPER DETOURBURGER KINGFOODFCB NEW YORK USA
BURN THAT ADBURGER KINGBURGER KING WHOPPERDAVID SÃO PAULO São PauloBRAZIL

Single-market Campaign

CampañaMarcaProductoAgenciaPaís
CATAPULT AIR – NON-STOP TO SYLT.SYLT MARKETINGTHE ISLAND OF SYLTPHILIPP UND KEUNTJE HamburgGERMANY
OH HENRY! 4:25THE HERSHEY COMPANYOH HENRY! 4:25ANOMALY TorontoCANADA
PHILIPS #SHAVETOREMEMBERPHILIPS & THE NELSON MANDELA FOUNDATIONPHILIPSOGILVY JOHANNESBURG SOUTH AFRICA
WORK FROM HAWAII: A RESIDENCY PROGRAM HAWAII VISITORS & CONVENTION BUREAUHAWAII VISITORS & CONVENTION BUREAUEDELMAN New YorkUSA
KRAFT NOW PAY LATERKRAFT HEINZKRAFT HEINZLEO BURNETT CHICAGO USA
NARCOS: THE CENSOR’S CUTNETFLIXNETFLIXWUNDERMAN THOMPSON BANGKOK THAILAND
STEEP DISCOUNTE-MOVINGE-MOVINGTRIBAL WORLDWIDE Sao PauloBRAZIL
PASS THE BILLLEAF FORWARDLEAF FORWARDRETHINK TorontoCANADA
VICTORY FRIDGEAB INBEVBUD LIGHT3PM AGENCY New YorkUSA
FEARFUL GIRLCHANGE THE REFACTIVISMMULLENLOWE BostonUSA
WHAT’S THE FUX? VIRAL HEADHUNT SITE VEEAMNO PRODUCTVEEAM SOFTWARE AG BaarSWITZERLAND

Social Behaviour & Cultural Insight

CampañaMarcaProductoAgenciaPaís
ACCESSIBILITY MATFORD MOTOR COMPANYFORD MOTOR COMPANYWUNDERMAN THOMPSON Sao PauloBRAZIL
OH HENRY! 4:25THE HERSHEY COMPANYOH HENRY! 4:25ANOMALY TorontoCANADA
SEETROENCITROENCITROENBETC ParisFRANCE
FAKE ROMANI EXPERIMENTDIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)NEVO TIINA PROJECTTBWA\HELSINKI FINLAND
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
GENDER NEUTRAL SUBTITLESFOX PREMIUMFOX APPFOX NETWORKS GROUP LATIN AMERICA Buenos AiresARGENTINA
DORITOS TOWEL BAGSTRAUSS FRITO LAYDORITOSGEFEN TEAM Tel AvivISRAEL
HARMLESS GUNSDAGOMA3D PRINTINGTBWA\PARIS FRANCE
SANS FORGETICARMIT UNIVERSITYRMIT UNIVERSITY EDUCATIONNAKED COMMUNICATIONS SydneyAUSTRALIA
ONE FOR TWOMARS CHOCOLATE NORTH AMERICASNICKERSBBDO NEW YORK USA
PERUSSIAN PRICESPLAZA VEARUSIAFAHRENHEIT DDB LimaPERU
THE HEALING HOUSECASEY HOUSEHIV/AIDS AWARENESSBENSIMON BYRNE TorontoCANADA
COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN.MARS COLOMBIASNICKERS®PROXIMITY COLOMBIA BogotáCOLOMBIA
KEEPING FORTNITE FRESHWENDY’S WENDY’S COMMUNITY MANAGEMENTVMLY&R Kansas CityUSA
LEGAL-ADEKRAFT HEINZCOUNTRY TIME LEMONADELEO BURNETT CHICAGO USA
BROADWAY THE RAINBOWMARS WRIGLEY CONFECTIONERYSKITTLESDDB CHICAGO USA
REFURBISHED TWEETSBACK MARKETBACK MARKETBETC ParisFRANCE
UNQUIET VOICESANAIS ASSOCIATIONDOMESTIC VIOLENCECENTRADE CHEIL BUCHARESTROMANIA
GENEROSITY BARCADBURYCADBURY DAIRY MILKOGILVY SINGAPORE SINGAPORE
THE TOXIC FLAGWASTE MANAGEMENT COALITIONWASTE MANAGEMENTIMPACT BBDO DubaiUNITED ARAB EMIRATES
LOFI BEATS SUICIDEVICE UKSUICIDE PREVENTIONMcCANN LONDON UNITED KINGDOM
BLANK WHOPPERBURGER KINGBURGER KINGDAVID SÃO PAULO São PauloBRAZIL
MILES FOR THE PEOPLERECLAME AQUIRECLAME AQUIGREY BRAZIL São PauloBRAZIL
PAY IT FORWARDTHE BIG ISSUETHE BIG ISSUEFCB INFERNO LondonUNITED KINGDOM
JERSEY ASSURANCEAMERICAN EXPRESSJERSEY ASSURANCEMOMENTUM WORLDWIDE New YorkUSA
#MOVIEPOSTERMOVIEADOBEMOVIE POSTER CONTESTPereira O’Dell San FranciscoUSA
DESPERTAUNIVERSAL MUSIC BRASILSTICKERHAVAS HEALTH & YOU Sao PauloBRAZIL
THE LAND OF FREE PRESSHELSINGIN SANOMATHELSINGIN SANOMAT NEWSPAPERTBWA\HELSINKI FINLAND
PHILIPS #SHAVETOREMEMBERPHILIPS & THE NELSON MANDELA FOUNDATIONPHILIPSOGILVY JOHANNESBURG SOUTH AFRICA

Breakthrough on a Budget

CampañaMarcaProductoAgenciaPaís
FOR SALE ALEGARAGISTATHE GARAGISTA BREWERYDUKE Cape TownSOUTH AFRICA
READ MORE. LISTEN MORE.UNESCO, THE NEW YORK TIMES AND PARTICIPATING NEWS ORGANIZATIONSWORLD PRESS FREEDOM DAY DROGA5 New YorkUSA
SECOND CHANCESDONATE LIFE CALIFORNIADONATE LIFE CALIFORNIACASANOVA//McCANN Costa MesaUSA

SUSCRÍBETE A LA REVISTA IMPRESA A UN PRECIO ESPECIAL