Ya arrancó la 64a. edición de Cannes Lions, este año nos traen lo mejor de la industria publicitaria.
Los galardones más cotizados en la categoría Direct van a quedar entre las firmas que presentamos a continuación.
Esta es la ShortList de nominados en Direct.
| Food & Drinks | |||
| WHOPPER EXCHANGE | BURGER KING | BURGER KING | BRAZIL |
| GIVE THE RAINBOW | MARS | SKITTLES | UNITED KINGDOM |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | AUSTRALIA |
| DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | NEW ZEALAND |
| ANDES BAR 45 | AB INBEV | ANDES BEER | ARGENTINA |
| DELICIOUS CALM | CAMPOFRÍO | PAVOFRÍO | SPAIN |
| Fast Moving Consumer Goods | |||
| THE LONG-LASTING UNIFORM | I.P. TRADING | HYGIENE | THAILAND |
| HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | USA |
| Durable Consumer Goods | |||
| ADIDAS ODDS | ADIDAS | ADIDAS SHOE | INDIA |
| IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | SWEDEN |
| BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL | ADIDAS GLITCH | USA |
| Cars & Automotive Products & Services | |||
| THE SCANIA CLOCK | SCANIA | TRUCKS | SWEDEN |
| VOLVO SURVIVOR SALES AGENTS | VOLVO NORTH MIAMI | VOLVO | USA |
| AUDI AND AIRBNB LIVE TO DRIVE | AUDI OF AMERICA | AUTOMOBILES | USA |
| THE DREAM CRADLE | RENAULT | AUTOMOTIVES | FRANCE |
| Retail, e-Commerce, Restaurants & Fast Food Chains | |||
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | SPAIN |
| SEARCH | MCDONALD’S | COLD BEVERAGE VALUE | USA |
| PRICE ON THE JERSEY | WALMART | WALMART | BRAZIL |
| Travel, Transport & Leisure | |||
| DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | SPAIN |
| DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | DENMARK |
| THE SINGLE RELEASE | POPAGANDA MUSIC FESTIVAL | MUSIC FESTIVAL | SWEDEN |
| SKIP FRIDAY 13 | LA LIBANAISE DES JEUX | LOTO LIBANAISE | UNITED ARAB EMIRATES |
| THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | DENMARK |
| KLM BONDING BUFFET | KLM ROYAL DUTCH AIRLINES | KLM ROYAL DUTCH AIRLINES | THE NETHERLANDS |
| OUT OF OFFICE TRAVELOGUE | QANTAS | OUT OF OFFICE TRAVELOGUE | AUSTRALIA |
| THE VILLAGE PHONE PROMOTION | GRAUBÜNDEN FERIEN | TOURISM | SWITZERLAND |
| EIFFEL TOWER ALL YOURS | HOMEAWAY | PREMIUM VACATION RENTALS | FRANCE |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | SINGAPORE |
| YOU’VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA | AUSTRALIA |
| TWO GUYS GO TO THE CINEMA | CINEMES TEXAS | DOS TIPOS VAN AL CINE | SPAIN |
| Media & Publications | |||
| RESCUE RASHIE | WESTPAC BANKING CORPORATION | CHILDRENS’ RASH VEST / CPR INSTRUCTIONS | AUSTRALIA |
| CONDENSED PRE-ROLL: CAMPAIGN | GEICO | INSURANCE | USA |
| PLAYING WITH FIRE | TRYGG-HANSA | CIVIC & SOCIAL EDUCATION | SWEDEN |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | USA |
| B2B Products & Services | |||
| ADOBE STOCK APPAREL | ADOBE | ADOBE STOCK | SWEDEN |
| NOSFERATU | GETTY IMAGES | GETTY IMAGES | BRAZIL |
| Commercial Public Services | |||
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| Corporate Image | |||
| #WEACCEPT | AIRBNB | AIRBNB | USA |
| THE RECEIPT | WALMART | WALMART | USA |
| GUARDIAN FANS | HEINEKEN | HEINEKEN | ITALY |
| Corporate Social Responsibility | |||
| BREASTFEEDING MANNINQUIES | Amigos de la Lactancia and Coalition brands | Amigos de la Lactancia | COLOMBIA |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | NEW ZEALAND |
| THE HUMANIUM METAL INITIATIVE | IM SWEDISH DEVELOPMENT PARTNER | HUMANIUM METAL | SWEDEN |
| AIR-INK | HEINEKEN ASIA PACIFIC PTE. LTD. | TIGER BEER | AUSTRALIA |
| TALK TO ME | PANASONIC | PANASONIC COMMA SPEAKERS | ECUADOR |
| UNTIL WE ALL BELONG | AIRBNB | AIRBNB | AUSTRALIA |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| WORLDS APART | HEINEKEN | HEINEKEN BEER | UNITED KINGDOM |
| Public Sector | |||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| MR. BEAR DRIVER | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L’AUTOMOBILE ) | ROMANIA |
| MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | The University of Melbourne | AUSTRALIA |
| THE VIRTUAL CRASH BILLBOARD | PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT) | ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) | FRANCE |
| Charities & Non-profit | |||
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | FRANCE |
| WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION | TAPE ROLL | GERMANY |
| LOVE CAM | THE AD COUNCIL | LOVE HAS NO LABELS | USA |
| GIVE-A-CARE | RETHINK BREAST CANCER | RETHINK BREAST CANCER | CANADA |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | USA |
| ESCALATING GIFS | EUROPEAN ANTI-BULLYING NETWORK (EAN) | EUROPEAN ANTI-BULLYING NETWORK (EAN) | GERMANY |
| SICKKIDS VS | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | CANADA |
| ANONYMOUS FRIEND | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | BRAZIL |
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | USA |
| ASH TO ART | GLASGOW SCHOOL OF ART | GLASGOW SCHOOL OF ART | UNITED KINGDOM |
| COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE – BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | BELGIUM |
| ECOALARM | FUNDACIÓN BANCO DE BOSQUES | ECOALARM | ARGENTINA |
| THE TRAFFICKING EXAM | POLARIS | THE ANTI-TRAFFICKING EXAM & OTOSCOPE | USA |
| SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT | CHARITY | THE NETHERLANDS |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| A TABLE TO END HUNGER | THE HUNGER PROJECT | A TABLE TO END HUNGER | AUSTRALIA |
| Dimensional Mailing | |||
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | USA |
| IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | CANADA |
| Use of Ambient Media: Small Scale | |||
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | USA |
| WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION | TAPE ROLL | GERMANY |
| ART BEATS HATE | LEGACY BERLIN | NONE | GERMANY |
| THE SINGLE RELEASE | POPAGANDA MUSIC FESTIVAL | MUSIC FESTIVAL | SWEDEN |
| THE HUMANIUM METAL INITIATIVE | IM SWEDISH DEVELOPMENT PARTNER | HUMANIUM METAL | SWEDEN |
| FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | HEALTHCARE | UNITED ARAB EMIRATES |
| COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE – BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN | BELGIUM |
| UNSUCCESSFUL TICKET SAMPLING | FOLKOPERAN | OPERA | SWEDEN |
| TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | USA |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | INDIA |
| AFGHAN IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | .. | INDIA |
| Use of Ambient Media: Large Scale | |||
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | USA |
| CONCEPCIÓN | DAVIVIENDA | DAVIPLATA | COLOMBIA |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | SINGAPORE |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | FRANCE |
| GIVE THE RAINBOW | MARS | SKITTLES | UNITED KINGDOM |
| MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | The University of Melbourne | AUSTRALIA |
| SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT | CHARITY | THE NETHERLANDS |
| THE VIRTUAL CRASH BILLBOARD | PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT) | ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) | FRANCE |
| DOORS OF THRONES | TOURISM IRELAND | TRAVEL/TOURISM | UNITED KINGDOM |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | USA |
| Use of Broadcast | |||
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | USA |
| THE HEARING TEST IN DISGUISE | COCHLEAR | COCHLEAR HEARING IMPLANT | AUSTRALIA |
| THE SPOT I’LL NEVER HEAR | FUNDACIÓN TELEFÓNICA | THINK BIG PROGRAM | SPAIN |
| WE ARE PARRILLA | BURGER KING | BURGER KING | ARGENTINA |
| BRADSHAW STAIN | P&G | TIDE | USA |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| TV DOCTORS OF AMERICA | CIGNA | HEALTH INSURANCE | USA |
| Use of Print or Outdoor | |||
| FOOT TYPE TEST AD | ASICS | ASICS FOOT TYPE TEST AD | BRAZIL |
| LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | FRANCE |
| PASS THE HEINZ | THE KRAFT HEINZ COMPANY | HEINZ | USA |
| GIVE THE RAINBOW | MARS | SKITTLES | UNITED KINGDOM |
| MORE TO GIVE | FORTIS HEALTHCARE | ORGAN DONATION CAMPAIGN | INDIA |
| Use of Technology | |||
| DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | NEW ZEALAND |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | SINGAPORE |
| SANTINO SAFETY SYSTEM | GROUPAMA | DON’T TEXT AND DRIVE | ITALY |
| NBA 2K BOOST | 2K SPORTS | NBA 2K17 | USA |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | AUSTRALIA |
| THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | FRANCE |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | BRAZIL |
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | FRANCE |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| Use of Digital Platforms | |||
| DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | NEW ZEALAND |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | SINGAPORE |
| SANTINO SAFETY SYSTEM | GROUPAMA | DON’T TEXT AND DRIVE | ITALY |
| NBA 2K BOOST | 2K SPORTS | NBA 2K17 | USA |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | AUSTRALIA |
| THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | FRANCE |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | BRAZIL |
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | FRANCE |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| Use of Digital Platforms | |||
| DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | NEW ZEALAND |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | SINGAPORE |
| SANTINO SAFETY SYSTEM | GROUPAMA | DON’T TEXT AND DRIVE | ITALY |
| NBA 2K BOOST | 2K SPORTS | NBA 2K17 | USA |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | AUSTRALIA |
| THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | FRANCE |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | BRAZIL |
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | FRANCE |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| Use of Technology | |||
| DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | NEW ZEALAND |
| UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | SINGAPORE |
| SANTINO SAFETY SYSTEM | GROUPAMA | DON’T TEXT AND DRIVE | ITALY |
| NBA 2K BOOST | 2K SPORTS | NBA 2K17 | USA |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | AUSTRALIA |
| THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | FRANCE |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | BRAZIL |
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | FRANCE |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| Use of Digital Platforms | |||
| DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | DENMARK |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | AUSTRALIA |
| IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | SWEDEN |
| SNAPLICATIONS | MCDONALD’S AUSTRALIA | MCDONALD’S RECRUITMENT | AUSTRALIA |
| THE CLICHÉ | HEINEKEN | INSTITUTIONAL | BRAZIL |
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | SPAIN |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | USA |
| Use of Mobile | |||
| READ TO UNLOCK | MINISTRY OF TALES | READ TO UNLOCK | SWEDEN |
| POCKET PATROL | SAMSUNG AUSTRALIA | SAMSUNG POCKET PATROL | AUSTRALIA |
| NIKE ON DEMAND | NIKE | NIKE ON DEMAND | UNITED KINGDOM |
| THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | FRANCE |
| MR. BEAR DRIVER | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L’AUTOMOBILE ) | ROMANIA |
| LAST CALL | CORPORACIÓN DEL TRANSPLANTE | INSTITUCIONAL | CHILE |
| MAGENTA UNLEASHED | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | UNITED KINGDOM |
| HIJACKED HIGHWAY | SODIMAC | SODIMAC HOMECENTER | PERU |
| THE VOICE OF ART | IBM | IBM CLOUD | BRAZIL |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | UNITED KINGDOM |
| Use of Social Platforms | |||
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | FRANCE |
| EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | USA |
| SPANISH LESSONS | NETFLIX | NARCOS | USA |
| UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | USA |
| SEARCH FOR GREATNESS | SONY PLAYSTATION | SONY PLAYSTATION | USA |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | USA |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | CANADA |
| BRADSHAW STAIN | P&G | TIDE | USA |
| YOU’VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA | AUSTRALIA |
| ADIDAS NEO SNAPCHAT – #MYNEOLABEL | ADIDAS | ADIDAS NEO | UNITED KINGDOM |
| NO MORE EXCUSES | HEINEKEN | BEER | UNITED KINGDOM |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | USA |
| Real-Time Response | |||
| DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | SPAIN |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | AUSTRALIA |
| IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | SWEDEN |
| BRADSHAW STAIN | P&G | TIDE | USA |
| Co-Creation & User Generated Content | |||
| BE THE BILL | GO GENTLE AUSTRALIA | VOLUNTARY EUTHANASIA ADVOCACY CAMPAIGN | AUSTRALIA |
| #READINGFORROOTS | A&E | HISTORY | USA |
| UNDERCOVER ADVISORS | SELMARK | LINGERIE | SPAIN |
| THE BEDTIME STORYTELLERS | A1 SLOVENIA | TELECOMMUNICATIONS | SLOVENIA |
| #FUNLEGACY | 9GAG, INC. | 9GAG APP | SPAIN |
| SHOT ON A PHONE | GREENPEACE | INSTITUTIONAL | BRAZIL |
| Data Strategy | |||
| NIKE ON DEMAND | NIKE | NIKE ON DEMAND | UNITED KINGDOM |
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | JAPAN |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | CANADA |
| SAFEST ROUTE | GROUPAMA | GROUPAMA | FRANCE |
| THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | BRAZIL |
| Data-Driven Targeting | |||
| IKEA RETAIL THERAPY | IKEA | FURNITURE & HOME ACCESSORIES | SWEDEN |
| ASPIRIN “HEROSMITHS” | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | USA |
| ATMS THAT LISTEN | COMMONWEALTH BANK | COMMONWEALTH BANK | AUSTRALIA |
| A ’DAM FRESH HEINEKEN | HEINEKEN INTERNATIONAL | HEINEKEN | THE NETHERLANDS |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | CANADA |
| Use of Real-Time Data | |||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | AUSTRALIA |
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | JAPAN |
| THE VIRTUAL CRASH BILLBOARD | PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMENT) | ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) | FRANCE |
| Acquisitions | |||
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | NEW ZEALAND |
| PLANTAIN CHEF | TROPICAL FRUIT | BANANA EXPORT | ECUADOR |
| PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | SINGAPORE |
| DOMINO’S WEDDING REGISTRY | DOMINO’S | DOMINO’S WEDDING REGISTRY | USA |
| PRICE ON THE JERSEY | WALMART | WALMART | BRAZIL |
| Retention | |||
| CINEMA TO GO | AIR FRANCE | AIR FRANCE | FRANCE |
| SEARCH | MCDONALD’S | COLD BEVERAGE VALUE | USA |
| AFGHAN IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | .. | INDIA |
| Launch / Re-launch | |||
| RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | ITALY |
| THE BOX THAT KEEPS GIVING | GODIVA | CONFECTIONARY CHOCOLATE | USA |
| NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | USA |
| Art Direction / Design | |||
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | USA |
| ART BEATS HATE | LEGACY BERLIN | NONE | GERMANY |
| A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY’S GHOST RECON WILDLANDS | FRANCE |
| IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | CANADA |
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | USA |
| PENGUIN FROZEN STORYBOOK | PENGUIN BOOKS | PENGUIN FROZEN STORYBOOK | CHINA |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | USA |
| Experience Design | |||
| WEIGHT TAG | SAMSONITE | SAMSONITE | MEXICO |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | COLOMBIA |
| DOORS OF THRONES | TOURISM IRELAND | TRAVEL/TOURISM | UNITED KINGDOM |
| ANDES BAR 45 | AB INBEV | ANDES BEER | ARGENTINA |
| ROADS THAT HONK | HPCL | HP LUBRICANTS | INDIA |
| SAFETY BAGS | TESCO | SAFETY BAGS, TESCO | HONG KONG |
| LIGHT-FI | PUNTO NET | CELERITY | CHILE |
| Integrated Campaign led by Direct | |||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | AUSTRALIA |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | NEW ZEALAND |
| SEARCH FOR GREATNESS | SONY PLAYSTATION | SONY PLAYSTATION | USA |
| NO MORE EXCUSES | HEINEKEN | BEER | UNITED KINGDOM |
| Low Budget / High Impact Campaign | |||
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | FRANCE |
| TRUMP | ROYAL JORDANIAN AIRLINES | PROMOTIONAL OFFER | JORDAN |
| SPANISH LESSONS | NETFLIX | NARCOS | USA |
| WORDS OF WELCOME | VEREIN FÜR BERLINER STADTMISSION | TAPE ROLL | GERMANY |
| BREASTFEEDING MANNINQUIES | Amigos de la Lactancia and Coalition brands | Amigos de la Lactancia | COLOMBIA |
| THE PROMOTICON | MC DONALD’S | MC DONALD’S | UNITED ARAB EMIRATES |
| THE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIME | ARCHER+WOLF LLC | ARCHER AIR SUPERIORITY | USA |
| RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | ITALY |
| BULAMBULI VALLEY | COMMUNITIES FOR DEVELOPMENT | FUNDRAISING 2016 | ITALY |
| PRICE ON THE JERSEY | WALMART | WALMART | BRAZIL |
