Cannes Lions 2017 ya tiene a sus ganadores en la categorĆa de Marketing Directo, y en esta ediciĆ³n 64 son 76 campaƱas las que el dĆa de hoy salieron victoriosas y regresan a casa con la satisfacciĆ³n de haber sido reconocidos en el evento de marketing BTL y publicidad mĆ”s importante del aƱo.
En esta ocasiĆ³n, Burger King levantĆ³ el Grand Prix, siendo su campaƱa “Google Home of the Whopper” la responsable de hacerle acreedora al mĆ”ximo galardĆ³n que entregan en este evento en cada categorĆa.
De acuerdo con datos de Statista, en 2016 esta marca de comida rĆ”pida se ubicĆ³ en el noveno lugar en un ranking de las 10 marcas de fast food retail mĆ”s valiosas de ese aƱo, con un valor de 3,685 millones de dĆ³lares, empresa que ese mismo aƱo registrĆ³ ingresos mundiales de 1,140 millones de dĆ³lares.Ā
En cuanto a la inversiĆ³n en marketing directo se refiere, sĆ³lo en Europa se efectuĆ³ un gasto de 113,000 millones de dĆ³lares en 2016, suma que podrĆa llegar a los 115,00 millones de dĆ³lares para este aƱo, segĆŗn cifras de Statista.
Por su parte, en MĆ©xico las marcas destinaron una inversiĆ³n de 4,028 millones de pesos en 2016, monto que casi triplicĆ³ lo invertido un aƱo antes que fue de 1,500 millones de pesos.
Para que tengas en el radar a las marcas y agencias que resultaron premiadas en marketing directo en esta ediciĆ³n del festival, a continuaciĆ³n te dejamos la lista completa de los ganadores.
| Title | Client | Product | Entrant / Idea Creation | Country | Production | Media | PR | Additional | Short | Prize | Award |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | Grand Prix | Grand Prix | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, SĆ£o Paulo | BRAZIL | DM9DDB SĆ£o Paulo | DM9DDB, SĆ£o Paulo | ACADEMIA DE FILMES / JAMUTE | YES | Gold Lion | Gold Lion | |
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Gold Lion | Gold Lion | |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, BogotĆ” | COLOMBIA | LA OCTAVA BogotĆ” | YES | Gold Lion | Gold Lion | |||
| SCHOOL FOR JUSTICE | FREE A GIRL MOVEMENT | CHARITY | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | J. WALTER THOMPSON AMSTERDAM | J. WALTER THOMPSON AMSTERDAM | FREE A GIRL MOVEMENT / NEW AMSTERDAM FILM COMPANY / MASSIVE MUSIC / HECTIC ELECTRIC / CAPTCHA / MRTN EDITINGĀ / THIS PAGE AMSTERDAM / FLEISHMANHILLARD INDIA / OMNICOM PUBLIC RELATIONS GROUP NEDERLAND | YES | Gold Lion | Gold Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | ||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Gold Lion | Gold Lion | |
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | Gold Lion | Gold Lion | ||
| SPANISH LESSONS | NETFLIX | NARCOS | ALMA DDB, Miami | USA | YES | Gold Lion | Gold Lion | ||||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERSĀ® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | |
| THE COLOUR OF CORRUPTION | RECLAME AQUI | VIGIE AQUI | GREY BRAZIL, SĆ£o Paulo | BRAZIL | GREY BRAZIL SĆ£o Paulo / RECLAME AQUI SĆ£o Paulo | GREY BRAZIL SĆ£o Paulo | GREY BRAZIL, SĆ£o Paulo / EDELMAN SIGNIFICA, SĆ£o Paulo | YES | Gold Lion | Gold Lion | |
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERSĀ® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Gold Lion | Gold Lion | |
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland | STARCOM NZ Auckland | IMPACT PR, Auckland | YES | Gold Lion | Gold Lion | |
| NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | CP+B, Boulder | USA | STARCOM Chicago | OLSON ENGAGE, Chicago | YES | Gold Lion | Gold Lion | ||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERSĀ® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | SilverĀ Lion | SilverĀ Lion | |
| ADIDAS ODDS | ADIDAS | ADIDAS SHOE | TAPROOT DENTSU, Mumbai | INDIA | TAPROOT DENTSU Mumbai | TAPROOT DENTSU, Mumbai | YES | SilverĀ Lion | SilverĀ Lion | ||
| GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | DAVID, Miami | USA | CAVIAR Los Angeles | COSMO STREET / BURGER KING | YES | SilverĀ Lion | SilverĀ Lion | ||
| DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | UNCLE GREY, Copenhagen | DENMARK | WM CREATIVE LABS Hong Kong | UNCLE GREY Copenhagen | YES | SilverĀ Lion | SilverĀ Lion | ||
| SKIP FRIDAY 13 | LA LIBANAISE DES JEUX | LOTO LIBANAISE | IMPACT BBDO, Dubai | UNITED ARAB EMIRATES | YES | SilverĀ Lion | SilverĀ Lion | ||||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | SilverĀ Lion | SilverĀ Lion | ||
| BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | 180LA, Santa Monica | USA | 180LA Santa Monica / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles / ATOMICA MUSIC Texas | YES | SilverĀ Lion | SilverĀ Lion | |||
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York | HEARTS & SCIENCE New York | TAYLOR, New York / MMK, New York | HEARD CITY / MKTG | YES | SilverĀ Lion | SilverĀ Lion |
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | SilverĀ Lion | SilverĀ Lion | ||
| NOSULUS RIFT | UBISOFT | NOSULUS RIFT | BUZZMAN, Paris / PRODUCTMAN, Paris | FRANCE | LES IMPRODUCTIBLES Paris / PRODUCTMAN Paris | BUZZMAN, Paris | YES | SilverĀ Lion | SilverĀ Lion | ||
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | LOLA MULLENLOWE, Madrid | SPAIN | TRONCO Madrid | WINK TTD Madrid | EVERCOM, Madrid | YES | SilverĀ Lion | SilverĀ Lion | |
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | BETC, Paris | FRANCE | GUM Paris / FRANCINE FRAMBOISE Paris | YES | SilverĀ Lion | SilverĀ Lion | |||
| GREEN LIGHT RUN | ADIDAS | PUREBOOST | TBWA\HAKUHODO, Tokyo | JAPAN | TOHOKUSHINSHA FILM CORPORATION Tokyo | TBWA\HAKUHODO Tokyo | TBWA\HAKUHODO, Tokyo | YES | SilverĀ Lion | SilverĀ Lion | |
| DOWN SYNDROME ANSWERS | CANADIAN DOWN SYNDROME SOCIETY | HEALTH AWARENESS | FCB, Toronto | CANADA | REPRISE MEDIA Toronto | YES | SilverĀ Lion | SilverĀ Lion | |||
| AFGHAN IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | .. | McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi | INDIA | McCANN HEALTH New Delhi | GLOBAL HEALTH CONSULTING | YES | SilverĀ Lion | SilverĀ Lion | ||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | SilverĀ Lion | SilverĀ Lion | |
| ANDES BAR 45 | AB INBEV | ANDES BEER | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires | PAPA MUSIC / NOT DEAF SOUND DESIGN | YES | SilverĀ Lion | SilverĀ Lion | ||
| MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FLARE PRODUCTIONS BBDO Melbourne / AIRBAG PRODUCTIONS Melbourne | CLEMENGER BBDO MELBOURNE | YES | SilverĀ Lion | SilverĀ Lion | ||
| THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | COLENSO BBDO, Auckland | NEW ZEALAND | EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland | STARCOM NZ Auckland | IMPACT PR, Auckland | YES | SilverĀ Lion | SilverĀ Lion | |
| THE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIME | ARCHER+WOLF LLC | ARCHER AIR SUPERIORITY | FCB CHICAGO | USA | FND FILMS Chicago / LORD + THOMAS Chicago | CURRENT MARKETING, Chicago | YES | SilverĀ Lion | SilverĀ Lion | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, SĆ£o Paulo | BRAZIL | DM9DDB SĆ£o Paulo | DM9DDB, SĆ£o Paulo | ACADEMIA DE FILMES / JAMUTE | YES | SilverĀ Lion | SilverĀ Lion | |
| ANDES BAR 45 | AB INBEV | ANDES BEER | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires | PAPA MUSIC / NOT DEAF SOUND DESIGN | YES | Bronze Lion | Bronze Lion | ||
| BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL | ADIDAS GLITCH | POSSIBLE, Seattle / IRIS WORLDWIDE, London | USA | POSSIBLE Seattle / IRIS WORLDWIDE London | YES | Bronze Lion | Bronze Lion | |||
| BURGER CLAN | BURGER KING | ONLINE DELIVERY SERVICE | LOLA MULLENLOWE, Madrid | SPAIN | TRONCO Madrid | WINK TTD Madrid | EVERCOM, Madrid | YES | Bronze Lion | Bronze Lion | |
| OUT OF OFFICE TRAVELOGUE | QANTAS | OUT OF OFFICE TRAVELOGUE | THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney / THE MONKEYS, Sydney | AUSTRALIA | THE MONKEYS Sydney | YES | Bronze Lion | Bronze Lion | |||
| YOU’VE GOTTA HAVE A TEAM | FOOTBALL FEDERATION AUSTRALIA | FOOTBALL FEDERATION AUSTRALIA | BMF, Pyrmont | AUSTRALIA | BMF Pyrmont / RUMBLE STUDIOS Sydney | FRANK PR, Pyrmont | YES | Bronze Lion | Bronze Lion | ||
| A WORLD WITH NO HEROES | UBISOFT | TOM CLANCY’S GHOST RECON WILDLANDS | DDB PARIS | FRANCE | MAKE ME PULSE Paris | YES | Bronze Lion | Bronze Lion | |||
| YOURNALIST | EITB – EUSKAL IRRATI TELEBISTA | YOURNALIST – NEWS APP | THE CYRANOS//McCANN, Barcelona | SPAIN | THE CYRANOS//McCANN Barcelona / OXIGENO Barcelona / GLASSWORKS Barcelona | THE CYRANOS//McCANN Barcelona | THE CYRANOS//McCANN, Barcelona | YES | Bronze Lion | Bronze Lion | |
| THE VIRTUAL CRASH BILLBOARD | PARISIAN ROAD SAFETY (DRIEA: DIR. RĆGION. INTERDĆP. EQUIPEMENT AMĆNAGEMENT) | ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) | SERVICEPLAN FRANCE, Paris | FRANCE | SERVICEPLAN FRANCE Paris / TRINITY FILMS Paris / COMPTOIR DU SON Paris | SERVICEPLAN FRANCE Paris | SERVICEPLAN FRANCE, Paris | SERVICEPLAN | YES | Bronze Lion | Bronze Lion |
| THE WORLD’S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | THE MARTIN AGENCY, Richmond | USA | FURLINED Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles / LIME STUDIOS Santa Monica / DUOTONE AUDIO GROUP New York | THE MARTIN AGENCY Richmond | THE MARTIN AGENCY, Richmond | DONATE LIFE AMERICA | YES | Bronze Lion | Bronze Lion |
| ANONYMOUS FRIEND | ALCOHOLICS ANONYMOUS | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL, SĆ£o Paulo | BRAZIL | PUNCH AUDIO SĆ£o Paulo / EVIL TWIN SĆ£o Paulo | J. WALTER THOMPSON BRAZIL SĆ£o Paulo | J. WALTER THOMPSON BRAZIL, SĆ£o Paulo | YES | Bronze Lion | Bronze Lion | |
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | JEFF SCIORTINO PHOTOGRAPHY | YES | Bronze Lion | Bronze Lion |
| COINS OF HOPE | CHILD FOCUS | PUBLIC SERVICE – BELGIAN CENTER FOR MISSINGĀ AND SEXUALLY EXPLOITED CHILDREN | THESE DAYS – WUNDERMAN, Antwerp | BELGIUM | MEDIACOM Brussels | FINN PR, Brussels | YES | Bronze Lion | Bronze Lion | ||
| A TABLE TO END HUNGER | THE HUNGER PROJECT | A TABLE TO END HUNGER | McCANN SYDNEY | AUSTRALIA | McCANN SYDNEY | McCANN SYDNEY | McCANN SYDNEY | DEC PR | YES | Bronze Lion | Bronze Lion |
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | OGILVY NEW YORK | USA | ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro | YES | Bronze Lion | Bronze Lion | |||
| FOOTNOTE FOR THE BREAST | MEDCAREĀ WOMEN & CHILDREN HOSPITAL | HEALTHCARE | THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | UNITED ARAB EMIRATES | YES | Bronze Lion | Bronze Lion | ||||
| UNSUCCESSFUL TICKET SAMPLING | FOLKOPERAN | OPERA | INGO, Stockholm | SWEDEN | INGO Stockholm | AOL/BEON | YES | Bronze Lion | Bronze Lion | ||
| APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | NURUN, Paris | FRANCE | PRODIGIOUS Paris | YES | Bronze Lion | Bronze Lion | |||
| WE ARE PARRILLA | BURGER KING | BURGER KING | DAVID, Buenos Aires | ARGENTINA | ARGENTINACINE Buenos Aires | ELEFANTE RESONANTE / PAPAMUSIC / BURGER KING ARGENTINA | YES | Bronze Lion | Bronze Lion | ||
| LIBĆ DES RĆFUGIĆS | LIBĆRATION | NEWSPAPERS | FRED & FARID PARIS | FRANCE | FRED & FARID PARIS | FRED & FARID PARIS | FRED & FARID PARIS | LIBĆ©RATION | YES | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, BogotĆ” | COLOMBIA | LA OCTAVA BogotĆ” | YES | Bronze Lion | Bronze Lion | |||
| HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERSĀ® | CLEMENGER BBDO MELBOURNE | AUSTRALIA | FINCH Melbourne / FLUTTER Melbourne | MEDIACOM AUSTRALIA Melbourne | CLEMENGER BBDO MELBOURNE | YES | Bronze Lion | Bronze Lion | |
| MR. BEAR DRIVER | THE AUTOMOBILE CLUB OF ROMANIA | THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FĆDĆRATION INTERNATIONALE DE L’AUTOMOBILE ) | PUBLICIS ROMANIA, Bucharest | ROMANIA | PUBLICIS ROMANIA, Bucharest | NURUN ROMANIA / PUBLICIS ONE | YES | Bronze Lion | Bronze Lion | ||
| HIJACKED HIGHWAY | SODIMAC | SODIMAC HOMECENTER | McCANN LIMA | PERU | PLAN B Lima / SATURNO Lima / SIN ANESTESIA Lima / HIGH END Lima | STARCOM Lima | ANIMAL FX | YES | Bronze Lion | Bronze Lion | |
| SWEAR JAR | COMIC RELIEF | CHARITY APP | VALENSTEIN & FATT, London | UNITED KINGDOM | POSSIBLE CEE Budapest | MINDSHARE London | YES | Bronze Lion | Bronze Lion | ||
| UNSAFETY CHECK | BLACK LIVES MATTER | NONPROFIT | J. WALTER THOMPSON NEW YORK | USA | J. WALTER THOMPSON NEW YORK | YES | Bronze Lion | Bronze Lion | |||
| FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | McCANN NEW YORK | USA | CRAFT WORLDWIDE New York / STUART WEISSMAN PRODUCTIONS New York / COPILOT STRATEGIC MUSIC + SOUND New York | STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston | VISBAL FINE BRONZE SCULPTURE | YES | Bronze Lion | Bronze Lion | |
| IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | ACNE, Stockholm / IKEA, Malmƶ | SWEDEN | ACNE Stockholm | YES | Bronze Lion | Bronze Lion | |||
| BRADSHAW STAIN | P&G | TIDE | SAATCHI & SAATCHI, New York | USA | RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York | HEARTS & SCIENCE New York | TAYLOR, New York / MMK, New York | HEARD CITY / MKTG | YES | Bronze Lion | Bronze Lion |
| ASPIRIN “HEROSMITHS” | BAYER CONSUMER HEALTH | ASPIRIN MEDICATION | ENERGY BBDO, Chicago | USA | MAVERICK New York / FLARE BBDO Chicago | MEDIACOM Chicago | iCROSSING | YES | Bronze Lion | Bronze Lion | |
| DOMINO’S WEDDING REGISTRY | DOMINO’S | DOMINO’S WEDDING REGISTRY | CP+B, Boulder | USA | CP+B Boulder | HOOK QA / TRANSACTION WIRELESS | YES | Bronze Lion | Bronze Lion | ||
| PRICE ON THE JERSEY | WALMART | WALMART | DM9DDB, SĆ£o Paulo | BRAZIL | DM9DDB SĆ£o Paulo | DM9DDB, SĆ£o Paulo | ACADEMIA DE FILMES / JAMUTE | YES | Bronze Lion | Bronze Lion | |
| CINEMA TO GO | AIR FRANCE | AIR FRANCE | BETC, Paris | FRANCE | RITA FILMS Paris / GREEN UNITED MUSIC Paris | YES | Bronze Lion | Bronze Lion | |||
| RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | ITALY | CRAFT WORLDWIDE London / THINK CATTLEYA Milan / DOCARTIST Milan | RAPPORT ITALY Milan / UM Milan | PERSUASION PR, Gateshead | UBREW | YES | Bronze Lion | Bronze Lion |
| THE BOX THAT KEEPS GIVING | GODIVA | CONFECTIONARY CHOCOLATE | McCANN NEW YORK | USA | COEUR NOIR SPECIALTY PRINTERS New York / CULTECH, INC. New York | M BOOTH, New York | YES | Bronze Lion | Bronze Lion | ||
| THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | OGILVY NEW YORK | USA | ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro | YES | Bronze Lion | Bronze Lion | |||
| IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | LEO BURNETT TORONTO | CANADA | TRADE GRAPHICS BY DESIGN INC. Concord / PAPERTEC INC. Garfield / PRINTED BY SOMERSET Mississauga / GRAYSON MATTHEWS Toronto | YES | Bronze Lion | Bronze Lion | |||
| YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | LEO BURNETT CHICAGO | USA | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | LEO BURNETT CHICAGO | JEFF SCIORTINO PHOTOGRAPHY | YES | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | GREY COLOMBIA, BogotĆ” | COLOMBIA | LA OCTAVA BogotĆ” | YES | Bronze Lion | Bronze Lion | |||
| LIKE MY ADDICTION | ADDICT’AIDE | ADDICT’AIDE | BETC, Paris | FRANCE | GUM Paris / FRANCINE FRAMBOISE Paris | YES | Bronze Lion | Bronze Lion | |||
| TRUMP | ROYAL JORDANIAN AIRLINES | PROMOTIONAL OFFER | MEMAC OGILVY ADVIZE, Amman | JORDAN | YES | Bronze Lion | Bronze Lion | ||||
| SPANISH LESSONS | NETFLIX | NARCOS | ALMA DDB, Miami | USA | YES | Bronze Lion | Bronze Lio |
