Este aƱo, el Festival Internacional de Creatividad Cannes Lions 2019 celebrado en el Palacio de Festivales y Congresos de Cannes en Francia, se presentĆ³ a los retailers ganadores de la categorĆa āFilmā, se trata de campaƱas que muestran el valor de la marca a travĆ©s de una experienciaĀ
Las campaƱas participantes mostraron que la narrativa es un factor importante para generar una experiencia de marca. En esta categorĆa, los criterios considerados durante la evaluaciĆ³n fueron la idea y la ejecuciĆ³n.Ā āApple at work: the underdogsā de Apple fue una de las campaƱas ganadoras de un āLeĆ³n de Oroā, y a continuaciĆ³n te la presentamos.
AquĆ se muestran las campaƱas de retailers ganadores por esta importante categorĆa en la 66ĀŖ ediciĆ³n del Festival Cannes Lions:
| Film Craft Winners | |||||
| PREMIO | CAMPAĆA | MARCA | PRODUCTO | AGENCIA | PAĆS |
| Gold Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Gold Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Gold Lion | NIKE DREAM CRAZY | NIKE | NIKE | WIEDEN+KENNEDY, Portland | ESTADOS UNIDOS |
| Gold Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE’S PRODUCTS AND SERVICES | APPLE, Cupertino | ESTADOS UNIDOS |
| Gold Lion | SHARE YOUR GIFTS | APPLE | HOLIDAY | TBWA\MEDIA ARTS LAB, Los Angeles | ESTADOS UNIDOS |
| Silver Lion Campaign | JACK RYAN | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion | STORM THE COURT | REEBOK | REEBOK AZTREK SHOES | PRETTYBIRD, Culver City / VENABLES BELL & PARTNERS, San Francisco | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | WE RISE | RIGHT TO PLAY | CHILD EMPOWERMENT THROUGH PLAY-BASED EDUCATION | BBDO TORONTO | CANADĆ |
| Silver Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion Campaign | JACK RYAN | AMAZON | DELIVERY SERVICE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Silver Lion | VIVA LA VULVA | LIBRESSE | WOMEN’S HYGIENE PRODUCTS | SOMESUCH, London / AMVBBDO, London | REINO UNIDO |
| Silver Lion | SHARE YOUR GIFTS | APPLE | HOLIDAY | TBWA\MEDIA ARTS LAB, Los Angeles | ESTADOS UNIDOS |
| Silver Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Silver Lion | MERCEDES-BENZ – BERTHA BENZ | DAIMLER AG | MERCEDES-BENZ | ANORAK, Berlin / ANTONI, Berlin | ALEMANIA |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | NORDSTROM | DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | AN OPEN MIND IS THE BEST LOOK | NORDSTROM | CLOTHING | WORK EDITORIAL, New York / DROGA5, New York | ESTADOS UNIDOS |
| Silver Lion | THE UNDERDOGS | APPLE | APPLE PRODUCTS (IPHONE, IPAD, MACBOOK PRO, IMAC, APPLE WATCH) | WORK EDITORIAL, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Silver Lion | 5B | JOHNSON & JOHNSON | JOHNSON & JOHNSON | UM STUDIOS, New York | ESTADOS UNIDOS |
| Silver Lion | OAKLEY “IT’S OK” | OAKLEY | OAKLEY SUNGLASSES | GREGORY CARON MUSIC & SOUND DESIGN, Gent / AKQA, Paris | BĆLGICA |
| Silver Lion | VIVA LA VULVA | ESSITY | LIBRESSE / BODYFORM | SOUNDTREE MUSIC, London | REINO UNIDO |
| Silver Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Silver Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS RETAIL | MPC LONDON / adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | SHITTY JOBS | ZIJ-KANT | EQUA PAY DAY | MORTIERBRIGADE, Brussels | BĆLGICA |
| Bronze Lion | BOHEMIAN RHAPSODY | JOHN LEWIS & PARTNERS + WAITROSE & PARTNERS | RETAIL | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | MR SWAN | SIPSMITH | GIN | OGILVY, London | REINO UNIDO |
| Bronze Lion | THE LIFT | BIANCO | BIANCO FOOTWEAR | NEW LAND, Copenhagen / &CO, Copenhagen | DINAMARCA |
| Bronze Lion | SPARK – WEDDING | SPARK | SPARK | SPARK NEW ZEALAND, Auckland / COLENSO BBDO, Auckland | NUEVA ZELANDA |
| Bronze Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | IN THE LONG RUN | MERCEDES BENZ | GLE | ICONOCLAST, Berlin / ANTONI, Berlin | ALEMANIA |
| Bronze Lion | THE 8 – CITY OF NO CARS | BMW | BMW 8 SERIES COUPĆ | SERVICEPLAN GERMANY, Munich | ALEMANIA |
| Bronze Lion | THE OTHERS | VOLKSWAGEN | IQ.DRIVE | DDB PARIS | FRANCIA |
| Bronze Lion | HORNBACH “MORNING” | HORNBACH BAUMARKT AG | HORNBACH | HEIMAT, Berlin | ALEMANIA |
| Bronze Lion Campaign | JACK RYAN | AMAZON | DELIVERY SERVICE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | OUTLANDER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | VIKINGS | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion Campaign | LUCIFER | AMAZON | ECOMMERCE | SOMESUCH, London / DROGA5, London | REINO UNIDO |
| Bronze Lion | APPLE AT WORK: THE UNDERDOGS | APPLE | APPLE | SMUGGLER, Los Angeles / APPLE, Cupertino | ESTADOS UNIDOS |
| Bronze Lion | THE BOY AND THE PIANO | JOHN LEWIS & PARTNERS | CHRISTMAS | adam&eveDDB, London | REINO UNIDO |
| Bronze Lion | REEBOK “STORM THE COURT” | REEBOK | AT&T | BARKING OWL, Los Angeles / VENABLES BELL & PARTNERS, San Francisco | ESTADOS UNIDOS |
| Bronze Lion | SPACE STATION | MACY’S | MACY’S | BBDO NEW YORK | ESTADOS UNIDOS |
| Bronze Lion | THE SEVEN WORLDS | HENNESSY | HENNESSY XO | MPC LONDON / DDB PARIS | REINO UNIDO |
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