Desde el pasado 17 de mayo el festival Cannes Lions 2019 ha dado de qué hablar, y es que al tratarse del evento de creatividad, donde se premia a lo mejor de la publicidad y marketing a nivel mundial, la expectativa sobre qué campañas, marcas y agencias resultan ganadoras crece todos los días.
A partir del lunes de esta semana este medio ha dado a conocer las listas de nominados y ganadores en diversas categorías, fecha en que cerveza Corona resultó ganadora de un león de bronce, gracias a su Fit Pack, en la subcategoría de Edición Especial y Packaging Promocional, dentro de la categoría de Diseño, apoyados en la agencia Leo Burnett.
Te puede interesar: Cannes Lions 2019: Estos son los ganadores de Packaging Promocional.
Nominados en Brand Experience & Activation
Además del packaging, las activaciones y experiencias de marca son de los tópicos más importantes para InformaBTL, disciplinas BTL que el día de hoy ha hecho su arribo en Cannes Lions, esto tras revelarse la lista de nominados de dicha categoría, mismos que se presentan a continuación.
| Brand Experience & Activation Shortlist | ||||
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| Campaña | Marca | Producto | Agencia | País |
| A01 (Food & Drink) | ||||
| CIVIL LOVE | ABSOLUT | ABSOLUT | INTERESTING TIMES Beirut | LEBANON |
| MIRACLE WHIP, FLORIDA | KRAFT HEINZ | MIRACLE WHIP | KRAFT HEINZ COMPANY Chicago | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| THE MAKING OF LOVE | UNILEVER | CORNETTO | LOLA MULLENLOWE Madrid | SPAIN |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| HALF FULL | COCA COLA | COCA COLA | McCANN BUCHAREST | ROMANIA |
| CLEAR | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
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| A02 (Other FMCG) |
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| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
| OMO TAG | UNILEVER LEBANON | OMO | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
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| A03 (Healthcare) |
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| CONSENT PACK | TULIPAN | TULIPAN | BBDO ARGENTINA Buenos Aires | ARGENTINA |
| DONATE WITH A MATE | AUSTRALIAN ANIMAL BLOOD BANK | PET FOOD | CLEMENGER BBDO SYDNEY | AUSTRALIA |
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| A04 (Consumer Durables) | ||||
| PHILIPS #SHAVETOREMEMBER | PHILIPS & THE NELSON MANDELA FOUNDATION | PHILIPS | OGILVY JOHANNESBURG | SOUTH AFRICA |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
| STORYSIGN | HUAWEI | HUAWEI BRAND | FCB INFERNO London | UNITED KINGDOM |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
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| A05 (Automotive) |
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| THE REMARKABLE JOURNEY OF THE ALL-NEW BMW X5 | BMW OF NORTH AMERICA | BMW OF NORTH AMERICA | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| ECO PARKING | HYUNDAI | HYUNDAI KONA ELECTRIC | HAVAS PR Madrid | SPAIN |
| SNELWEG SPROOKJES | VOLKSWAGEN | VOLKSWAGEN APPLICATION | ISOBAR Amsterdam | THE NETHERLANDS |
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| A06 (Retail) |
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| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA Ann Arbor | USA |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| KEEPING FORTNITE FRESH | WENDY’S | WENDY’S COMMUNITY MANAGEMENT | VMLY&R Kansas City | USA |
| DIY PUERTO RICO | CONSTRURAMA | HARDWARE RESTORATION | GREY Mexico City | MEXICO |
| THE GPS QUALITY LABEL | AUCHAN | GPS | SERVICEPLAN FRANCE Paris | FRANCE |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN Madrid | SPAIN |
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| A07 (Travel) |
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| NO NEED TO FLY – AROUND THE WORLD IN GERMANY | GERMAN RAIL | GERMAN RAIL | OGILVY GERMANY Frankfurt | GERMANY |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA Buenos Aires | ARGENTINA |
| MIND THE GAP | BERLINER VERKEHRSBETRIEBE | BVG | SERVICEPLAN GERMANY Munich | GERMANY |
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| A08 (Leisure) |
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| MASSIRA PROJECT | PLAYSTATION TALENTS | MASSIRA GAME (PLAYSTATION) | TBWA\ESPAÑA Madrid | SPAIN |
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| A09 (Media / Entertainment) | ||||
| HIDDEN FLAG | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | SPAIN |
| AI VERSUS | TV RAIN | MEDIA SERVICE | VOSKHOD Ekaterinburg | RUSSIA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | USA |
| THE BLANK EDITION | AN-NAHAR | NEWSPAPER PUBLICATIONS & MEDIA | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| GRAVE OF THRONES | FOXTEL | PAY TV | DDB SYDNEY | AUSTRALIA |
| PAIN CAM | BEIN SPORTS | BEIN CONNECT | VMLY&R MADRID | SPAIN |
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| A10 (Consumer Services / Business to Business) | ||||
| SIGNS OF LOVE | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| THE GOOGLE ASSISTANT RIDE | GOOGLE ASSISTANT | GOOGLE EVENTS + EXPERIENCES San Francisco | USA | |
| REMBRANDT TUTORIALS | ING | SPONSORSHIP | WUNDERMAN THOMPSON Amsterdam | THE NETHERLANDS |
| UBER EATS AUSTRALIAN OPEN AMBUSH | UBER | UBER EATS | SPECIAL GROUP Sydney | AUSTRALIA |
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| A11 (Not-for-profit / charity / government) | ||||
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | USA |
| BLINDMETERS | OVK / PEVR (PARENTS OF ROAD VICTIMS) | ROAD SAFETY AWARENESS MESSAGE | HAPPINESS BRUSSELS Brussels | BELGIUM |
| HUNGRY PUFFS | FOODBANK WA | HUNGRY PUFFS | THE BRAND AGENCY Perth | AUSTRALIA |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRELAND |
| THE TOXIC FLAG | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| MOST DANGEROUS STREET | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| THE ZERO TOLERANCE RIBBON | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
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| A12 (Corporate Social Responsibility (CSR) / Corporate Image) | ||||
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| MY CRAYON PROJECT | SHISEIDO | SHISEIDO | R/GA TOKYO | JAPAN |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT Warsaw | POLAND |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC. Tokyo | JAPAN |
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA |
| ABUSE DISCLAIMERS | AB INBEV | AGUILA BEER | MULLENLOWE SSP3 Bogotá | COLOMBIA |
| REPICTURING HOMELESS | GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) | REPICTURING HOMELESS | HAVAS GERMANY | GERMANY |
| GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM | AMSTERDAM METROPOLITAN AREA | GUMSHOE | PUBLICIS Amsterdam | THE NETHERLANDS |
| THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | GAZETA.PL (A NEWS PORTAL) | VMLY&R POLAND Warsaw | POLAND |
| RADIO TINNITUS | CHIME | RADIO STATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRELAND |
| SMARTSOLUTION | TELEFONICA’S VIVO | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
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| B01 (Social Engagement & Integration for Live Experience) | ||||
| BE A FOLLOWER – SIDE:BIZ | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
| THE BLANK EDITION | AN-NAHAR | NEWSPAPER PUBLICATIONS & MEDIA | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
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| B02 (Use of Mobile ) | ||||
| FACING EMOTIONS | HUAWEI | HUAWEI MATE 20 PRO | DIGITAS POLAND Warsaw | POLAND |
| WHAT’S IN IT ? | SYSTÈME U | SUPERMARKET | TBWA\PARIS | FRANCE |
| SNELWEG SPROOKJES | VOLKSWAGEN | VOLKSWAGEN APPLICATION | ISOBAR Amsterdam | THE NETHERLANDS |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | GTB BRASIL São Paulo | BRAZIL |
| MARIA ‘S MESSAGE | MOVISTAR | MOBILE TELEPHONE SERVICE | WUNDERMAN THOMPSON Buenos Aires | ARGENTINA |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
| STORYSIGN | HUAWEI | HUAWEI BRAND | FCB INFERNO London | UNITED KINGDOM |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCE |
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| B03 (Use of Website / Microsites) | ||||
| BLINDMETERS | OVK / PEVR (PARENTS OF ROAD VICTIMS) | ROAD SAFETY AWARENESS MESSAGE | HAPPINESS BRUSSELS Brussels | BELGIUM |
| BLACK FRIDAY WHOPPER SHOPPER | BURGER KING CORPORATION | WHOPPER | GRABARZ & PARTNER Hamburg | GERMANY |
| THE E.V.A. INITIATIVE | VOLVO CARS | VOLVO CARS | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| REPICTURING HOMELESS | GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) | REPICTURING HOMELESS | HAVAS GERMANY | GERMANY |
| DEAD OR ALIVE | DGT (NATIONAL DEPARTMENT OF TRAFFIC) | DGT (NATIONAL DEPARTMENT OF TRAFFIC) | McCANN SPAIN Madrid | SPAIN |
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| B04 (New Realities & Voice-activation) | ||||
| ADDRESS THE FUTURE | CARLINGS | THE DIGITAL COLLECTION | VIRTUE Copenhagen | DENMARK |
| HAGGLEBOT | FLIPKART INTERNET PVT LTD | SALE EVENT – FLIPKART’S THE BIG BILLION DAYS | DENTSU WEBCHUTNEY Bangalore | INDIA |
| THE MAGIC SNOW GLOBE | AMERICAN HONDA MOTOR CO., INC. | AUTOMOTIVE | RPA Santa Monica | USA |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO | BRAZIL |
| SIGNS | GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS | SIGNS SMART TOOL | MRM//McCANN Frankfurt | GERMANY |
| IMMORTALS | SBERBANK | FINANCIAL SERVICES | SBERBANK OF RUSSIA Moscow | RUSSIA |
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| B05 (Branded Games) | ||||
| KEEPING FORTNITE FRESH | WENDY’S | WENDY’S COMMUNITY MANAGEMENT | VMLY&R Kansas City | USA |
| CRAFT A WESTERN WHOPPER | BURGER KING | WHOPPER | INGO Stockholm | SWEDEN |
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| B06 (Digital Installations) | ||||
| THE INTERNET REMEMBERS | DRINKWISE | DRINKWISE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| TAKE-OFF TIPS | KLM ROYAL DUTCH AIRLINES | AVIATION | DDB Amsterdam | THE NETHERLANDS |
| TOXIC TOBY | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | McCANN LONDON | UNITED KINGDOM |
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| B07 (Tangible & Spatial Technology) | ||||
| LIVING SEAWALL | VOLVO CAR AUSTRALIA | VOLVO | whiteGREY SYDNEY | AUSTRALIA |
| CONTINENTAL GRIP LINE | CONTINENTAL | CONTINENTAL PAINT | FCB MILAN | ITALY |
| MUSEUM OF ROMANTICISM | IKEA | IKEA LIVING ROOMS | McCANN SPAIN Madrid | SPAIN |
| TALKING WALLS | FUNDACIÓN MUJERES | BOTTERED WOMEN’S FOUNDATION | TBWA\ESPAÑA Madrid | SPAIN |
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| B09 (Tech-led Brand Experience) | ||||
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| WESTWORLD: THE MAZE | HBO | WESTWORLD | 360I New York | USA |
| FIREVASE | SAMSUNG FIRE & MARINE INSURANCE | FIREVASE | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | GTB BRASIL São Paulo | BRAZIL |
| STAY PLAYFUL | OREO | OREO COOKIES | THE MARTIN AGENCY Richmond | USA |
| STORYSIGN | HUAWEI | HUAWEI BRAND | FCB INFERNO London | UNITED KINGDOM |
| REAL-TIME EXCEPTION SPOTTING | NEW BALANCE | FRESH FOAM CRUZ NUBUK | VMLY&R New York | USA |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| KIT BEATS | MASTERCARD | MASTERCARD UEFA CHAMPIONS LEAGUE SPONSORSHIP | MRM//McCANN SPAIN Madrid | SPAIN |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
| SIGNS | GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS | SIGNS SMART TOOL | MRM//McCANN Frankfurt | GERMANY |
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| B10 (Cross-platform Digital Experience) | ||||
| HUNT THE WHITE CREME EGG – EXPERIENCE | MONDELEZ | CREME EGG | ELVIS London | UNITED KINGDOM |
| PEOPLE ARE THE PLACES | AEROMÉXICO | AEROMÉXICO | AEROMÉXICO Mexico City | MEXICO |
| SMART DEVICE | KELLOGG’S | PRINGLES | GREY NEW YORK | USA |
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| C01 (Customer Retail / In-store Experience) | ||||
| WHAT’S IN IT ? | SYSTÈME U | SUPERMARKET | TBWA\PARIS | FRANCE |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| THE NOT BIG MACS | BURGER KING | BURGERS | INGO Stockholm | SWEDEN |
| THE GPS QUALITY LABEL | AUCHAN | GPS | SERVICEPLAN FRANCE Paris | FRANCE |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
| OMO TAG | UNILEVER LEBANON | OMO | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
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| C02 (Retail Promotions & Competitions) | ||||
| LIFE DIRECT – R.I.P SIMON | TRADE ME NZ | LIFE DIRECT | VMLY&R Auckland | NEW ZEALAND |
| THE ERROR RIDDEN AD | SPECSAVERS | EYE TESTS | CUMMINS & PARTNERS Melbourne | AUSTRALIA |
| BLACK FRIDAY WHOPPER SHOPPER | BURGER KING CORPORATION | WHOPPER | GRABARZ & PARTNER Hamburg | GERMANY |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
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| C03 (Loyalty Programmes) | ||||
| JERSEY ASSURANCE | AMERICAN EXPRESS | JERSEY ASSURANCE | MOMENTUM WORLDWIDE New York | USA |
| BE A FOLLOWER – SIDE:BIZ | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
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| D01 (Live Brand Experience or Activation) | ||||
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERU |
| CANDY CONVERTER | HERSHEY | REESE’S | ANOMALY New York | USA |
| TEST DONORS. | CHEVROLET TRUCKS | CHEVROLET TRUCKS. | SANCHO BBDO Bogotá | COLOMBIA |
| THE GOOGLE ASSISTANT RIDE | GOOGLE ASSISTANT | GOOGLE EVENTS + EXPERIENCES San Francisco | USA | |
| HOTELEKOM | TELEKOM ROMANIA | HOTELEKOM | LEO BURNETT Bucharest | ROMANIA |
| MIRACLE WHIP, FLORIDA | KRAFT HEINZ | MIRACLE WHIP | KRAFT HEINZ COMPANY Chicago | USA |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| POKER BLACK PAVILION | AB INBEV | POKER | DDB COLOMBIA Bogota | COLOMBIA |
| BUILDING SIZED WAVE | TURISMO DE PORTUGAL | PORTUGUESE WAVES | PARTNERS Lisbon | PORTUGAL |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| LIBRO VIVO_ | GRUPO PLANETA AND GOOGLE | LIBRO VIVO_ | ONLY IF Ciudad De Mexico | MEXICO |
| HASHTAGS OF ARTS | MUSEU NACIONAL DE BELAS ARTES | MUSEUM | NBS Rio De Janeiro | BRAZIL |
| HAMAM WATERPROOF SAREE | UNILEVER HAMAM | HAMAM SOAP | OGILVY MUMBAI | INDIA |
| MIDDLE SEAT LOUNGE | COCA-COLA | COKE | FITZCO Atlanta | USA |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| UBERTOYS | UBER | UBERTOYS | DDB PARIS | FRANCE |
| THE WRONG ANTHEM | LEBANESE BASKETBALL FEDERATION | SAVE OUR CEDARS | VMLY&R Dubai | UNITED ARAB EMIRATES |
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| D02 (Guerilla Marketing & Stunts) | ||||
| STOP TRAFFICK | STREET GRACE | FIGHTING DOMESTIC MINOR SEX TRAFFICKING | BBDO ATLANTA | USA |
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA Ann Arbor | USA |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| BIG BELL | TACO BELL | TACO BELL UK | EDELMAN London | UNITED KINGDOM |
| HIDDEN FLAG | FELGTB/ELDIARIO.ES | FELGTB | LOLA MULLENLOWE Madrid | SPAIN |
| HUAWEI IJACK | HUAWEI | HUAWEI MATE20 | DENTSU X Singapore | SINGAPORE |
| MCDONALD’S FOR YOU | MCDONALD’S | MINI MCDONALD’S RESTAURANT | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| IKEA + OBAMA | IKEA NORWAY | IKEA NORWAY | SMFB Oslo | NORWAY |
| MIRACLE WHIP, FLORIDA | KRAFT HEINZ | MIRACLE WHIP | KRAFT HEINZ COMPANY Chicago | USA |
| THE FAKE NEWS STAND | COLUMBIA JOURNALISM REVIEW | COLUMBIA JOURNALISM REVIEW – NEWS | TBWA\CHIAT\DAY New York | USA |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SÃO PAULO | BRAZIL |
| MIND THE GAP | BERLINER VERKEHRSBETRIEBE | BVG | SERVICEPLAN GERMANY Munich | GERMANY |
| THE BLANK EDITION | AN-NAHAR | NEWSPAPER PUBLICATIONS & MEDIA | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| TOXIC TOBY | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | BREEZOMETER / BRITISH LUNG FOUNDATION / WORLD HEALTH ORGANIZATION | McCANN LONDON | UNITED KINGDOM |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SÃO PAULO | BRAZIL |
| GRAVE OF THRONES | FOXTEL | GAME OF THRONES | REVOLVER/WILL O’ROURKE Sydney | AUSTRALIA |
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| D03 (Brand-owned Experiences) | ||||
| 12-HOUR DRIVE-THRU | POPEYE’S LOUISIANA KITCHEN | QSR | GSD&M Austin | USA |
| HOTELEKOM | TELEKOM ROMANIA | HOTELEKOM | LEO BURNETT Bucharest | ROMANIA |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
| GREAT HOME OF CHINA | AIRBNB | “A NIGHT AT” | FF SHANGHAI | CHINA |
| JUST DO IT HQ AT THE CHURCH | NIKE | NIKE | MOMENTUM WORLDWIDE New York | USA |
| TYSKIE’S ELEVATOR | TYSKIE | TYSKIE GRONIE BEER | GONG Gliwice | POLAND |
| BROADWAY THE RAINBOW | MARS WRIGLEY CONFECTIONERY | SKITTLES | DDB CHICAGO | USA |
| THE RUNAWAY PUB | NEW BALANCE | RETAIL | VMLY&R New York | USA |
| GRAVE OF THRONES | FOXTEL | PAY TV | DDB SYDNEY | AUSTRALIA |
| HOTELBNB | HONDURAS MAYA HOTEL | HOSPITALITY | OGILVY HONDURAS Tegiucigalpa | HONDURAS |
| STREET-VET | PURINA | PURINA VETERINARY DIETS | McCANN PARIS | FRANCE |
| THE GRAND FINALE | HEINEKEN | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| COCACOLERO OF THE FINAL | COCA-COLA | COCA-COLA | GREY ARGENTINA Buenos Aires | ARGENTINA |
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| D04 (Sponsorship & Brand Partnership) | ||||
| ALEXIOS, THE SPARTAN ASSISTANT | UBISOFT | ASSASSIN’S CREED ODYSSEY | R/GA SAN FRANCISCO | USA |
| SIGNS OF LOVE | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| NBC + PARALYMPICS | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | SAATCHI & SAATCHI LA | USA |
| HEY GOOGLE, ASK NIKE | NIKE | NIKE | R/GA New York | USA |
| ACE FOR INCLUSION | ANZ BANK | ANZ BRAND | TBWA\MELBOURNE | AUSTRALIA |
| PRIDE JERSEY | AIG JAPAN | CSR | TBWA\HAKUHODO INC. Tokyo | JAPAN |
| JERSEY ASSURANCE | AMERICAN EXPRESS | JERSEY ASSURANCE | MOMENTUM WORLDWIDE New York | USA |
| REPICTURING HOMELESS | GETTY IMAGES / FIFTY FIFTY (MAGAZINE FROM HOMELESS PEOPLE) | REPICTURING HOMELESS | HAVAS GERMANY | GERMANY |
| CLEAR | DIAGEO | GUINNESS | AMVBBDO London | UNITED KINGDOM |
| SMARTSOLUTION | TELEFONICA’S VIVO | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
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| D05 (Launch / Re-launch) | ||||
| THE LEGENDARY TOUR | PIAS | CHANCE | MORTIERBRIGADE Brussels | BELGIUM |
| TACO BELL NACHO FRIES X DEMOLITION MAN EXPERIENCE | TACO BELL | NACHO FRIES | EDELMAN Los Angeles | USA |
| AN POST – ADDRESS POINT | AN POST | ADDRESS POINT | WUNDERMAN THOMPSON Dublin | IRELAND |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| TWITTER BAIT | BURGER KING | FAST FOOD | MULLENLOWE Boston | USA |
| LIBRO VIVO_ | GRUPO PLANETA AND GOOGLE | LIBRO VIVO_ | ONLY IF Ciudad De Mexico | MEXICO |
| THE SLOWEST PIZZA DELIVERY | SARGENTO | SARGENTO SHREDS | OGILVY Chicago | USA |
| THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | GAZETA.PL (A NEWS PORTAL) | VMLY&R POLAND Warsaw | POLAND |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| VISIT XBOX | XBOX / MICROSOFT | XBOX ONE X ENHANCED | McCANN LONDON | UNITED KINGDOM |
| PROJECT AGROBANKING | UCB – UCASH, SHWAPNO | MOBILE BANKING SERVICE | GREY BANGLADESH Dhaka | BANGLADESH |
| GREEN DAWN | UBISOFT | THE DIVISION 2 | DDB PARIS | FRANCE |
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCE |
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| D06 (360 Integrated Brand Experience ) | ||||
| PAVING FOR PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA | DOMINO’S PIZZA Ann Arbor | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| DISCOVER YOUR AIR | FOOT LOCKER | AIR MAX DAY | LAUNDRY SERVICE New York | USA |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
| HALF FULL | COCA COLA | COCA COLA | McCANN BUCHAREST | ROMANIA |
| BLEED | HBO | GAME OF THRONES | DROGA5 New York | USA |
| IMPACT 1 | ANHEUSER-BUSCH INBEV | BUDWEISER | ISOBAR BRAZIL São Paulo | BRAZIL |
| START YOUR IMPOSSIBLE | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | SAATCHI & SAATCHI LA | USA |
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| E01 (Local Brand ) |
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| THE HEALING HOUSE | CASEY HOUSE | HIV/AIDS AWARENESS | BENSIMON BYRNE Toronto | CANADA |
| GAZA BORDER BEER | ALEXANDER BREWERY | ALCOHOLIC DRINK- BEER | LEO BURNETT ISRAEL Bnei-Brak | ISRAEL |
| FLY WITH US | FLYBONDI | FLYBONDI | GREY ARGENTINA Buenos Aires | ARGENTINA |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL São Paulo | BRAZIL |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| THE OPEN DOOR PROJECT | THE MILLENNIUM SCHOOL | SCHOOL | FCBULKA Delhi | INDIA |
| THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM: GUMSHOE | AMSTERDAM METROPOLITAN AREA | GUMSHOE | PUBLICIS Amsterdam | THE NETHERLANDS |
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| E02 (Challenger Brand) | ||||
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | GTB BRASIL São Paulo | BRAZIL |
| BILLIE JEAN KING YOUR SHOES | ADIDAS | ADIDAS | TBWA\CHIAT\DAY New York | USA |
| THE GPS QUALITY LABEL | AUCHAN | GPS | SERVICEPLAN FRANCE Paris | FRANCE |
| THE WHOPPER DETOUR | BURGER KING | FOOD | FCB NEW YORK | USA |
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| E03 (Single-market Campaign) |
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| XX XY | HEINEKEN MEXICO | DOS EQUIS | MARCEL Mexico City | MEXICO |
| THE WRONG GIFT | REAL PLAZA | REAL PLAZA | FAHRENHEIT DDB Lima | PERU |
| REPELLENT BOUQUET | OFF | OFF | BBDO ARGENTINA Buenos Aires | ARGENTINA |
| TREATMENT BOX | TRUTH, AD COUNCIL, OFFICE OF NATIONAL DRUG CONTROL POLICY | TRUTH | 72ANDSUNNY Los Angeles | USA |
| HAGGLEBOT | FLIPKART INTERNET PVT LTD | SALE EVENT – FLIPKART’S THE BIG BILLION DAYS | DENTSU WEBCHUTNEY Bangalore | INDIA |
| KRAFT NOW PAY LATER | KRAFT HEINZ | KRAFT HEINZ | LEO BURNETT CHICAGO | USA |
| GREAT HOME OF CHINA | AIRBNB | “A NIGHT AT” | FF SHANGHAI | CHINA |
| COLA TRUCE | PEPSI | BRAND PEPSI | TRACYLOCKE Wilton | USA |
| THE PARKING SPOT BILLBOARDS | TOYOTA | TOYOTA CARS | CIRCUS GREY PERU Lima | PERU |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SÃO PAULO | BRAZIL |
| GUMSHOE: THE FIRST SHOE MADE FROM RECYCLED CHEWING GUM | AMSTERDAM METROPOLITAN AREA | GUMSHOE | PUBLICIS Amsterdam | THE NETHERLANDS |
| PHILLY FOREVER | AB INBEV | BUD LIGHT | WIEDEN+KENNEDY NEW YORK | USA |
| VICTORY FRIDGE | AB INBEV | BUD LIGHT | 3PM AGENCY New York | USA |
| THE LAST EVER ISSUE | GAZETA.PL / MASTERCARD / BNP PARIBAS | GAZETA.PL (A NEWS PORTAL) | VMLY&R POLAND Warsaw | POLAND |
| IKEA ‘GREENWICH’ | IKEA | IKEA GREENWICH | MOTHER London | UNITED KINGDOM |
| THE OUTLAW BIKE | ROCKY MOUNTAIN SPORTS CONTENT | ROCKY MOUNTAIN SPORTS CONTENT | TALENT MARCEL São Paulo | BRAZIL |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| THE ZERO TOLERANCE RIBBON | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| THE TOXIC FLAG | WASTE MANAGEMENT COALITION | WASTE MANAGEMENT | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
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| E04 (Social Behaviour & Cultural Insight) | ||||
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| THE UNBREAKABLE RAINBOW | UNILEVER – BEN&JERRY’S | CSR EVENT | 180HEARTBEATS+JUNG V MATT Warsaw | POLAND |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL São Paulo | BRAZIL |
| PHILIPS #SHAVETOREMEMBER | PHILIPS & THE NELSON MANDELA FOUNDATION | PHILIPS | OGILVY JOHANNESBURG | SOUTH AFRICA |
| CANDY CONVERTER | HERSHEY | REESE’S | ANOMALY New York | USA |
| BLACK SALARY FRIDAY | INSTITUTO IDENTIDADES DO BRASIL ( ID_BR ) – BRAZIL’S IDENTITIES INSTITUTE | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| SEETROEN | CITROEN | CITROEN | BETC Paris | FRANCE |
| TREATMENT BOX | TRUTH, AD COUNCIL, OFFICE OF NATIONAL DRUG CONTROL POLICY | TRUTH | 72ANDSUNNY Los Angeles | USA |
| PROUD DADS | DUBLIN BUS | DUBLIN BUS | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRELAND |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRELAND |
| ALL TOGETHER CEREAL | KELLOGG’S | KELLOGG’S CEREAL | LEO BURNETT CHICAGO | USA |
| LEGAL-ADE | KRAFT HEINZ | COUNTRY TIME LEMONADE | LEO BURNETT CHICAGO | USA |
| LOVE FREE OF RIGHTS | FUNDACION IGUALES | FUNDACION IGUALES | VMLY&R Santiago | CHILE |
| THE COMMERCIAL THAT SAVES LIVES | GOBIERNO DE CHILE | MINISTERIO DE SALUD | VMLY&R Santiago | CHILE |
| JUST DO IT HQ AT THE CHURCH | NIKE | NIKE | MOMENTUM WORLDWIDE New York | USA |
| HA(U)TE COUTURE | DIESEL | DIESEL | PUBLICIS ITALY Milan | ITALY |
| DELIVERING HOPE | UNITED STATES POSTAL SERVICE | OPERATION SANTA | MRM//McCANN New York | USA |
| THE FOOLITZER PRIZES | E-FARSAS | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| DONT TELL ME WHAT TO DO | EDGARS | FILM | VMLY&R SOUTH AFRICA Johannesburg | SOUTH AFRICA |
| STORYSIGN | HUAWEI | HUAWEI BRAND | FCB INFERNO London | UNITED KINGDOM |
| MISS AMERICA 2.0 | MISS AMERICA ORGANIZATION | MISS AMERICA 2.0 REBRAND CAMPAIGN | VMLY&R New York | USA |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | DONATE LIFE CALIFORNIA | CASANOVA//McCANN Costa Mesa | USA |
| CHANGING THE GAME | MICROSOFT | XBOX | McCANN NEW YORK | USA |
| BEAUTY RUNS DEEPER | UNILEVER – DOVE | DOVE HAND & BODY LOTION | OGILVY London | UNITED KINGDOM |
| THE NON-ISSUE | L’ORÉAL PARIS | AGE PERFECT | McCANN PARIS | FRANCE |
| GENEROSITY BAR | CADBURY | CADBURY DAIRY MILK | OGILVY SINGAPORE | SINGAPORE |
| TOOTH FAIRY’S ADDRES | FACULDADE DE ODONTOLOGIA | SERVICES | VMLY&R BRAZIL São Paulo | BRAZIL |
| THE GUN VIOLENCE HISTORY BOOK | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | FCB CHICAGO | USA |
| THISABLES | IKEA | IKEA THISABLES | McCANN Tel Aviv | ISRAEL |
| #RIGHTMYNAME | NANDO’S | PERI-PERI CHICKEN | M&C SAATCHI ABEL Cape Town | SOUTH AFRICA |
| PROJECT #SHOWUS | UNILEVER – DOVE | BEAUTY PRODUCTS | PUBLICIS SAPIENT New York | USA |
| INDIGENOUS REDEFINITION | REDD´S / ABINBEV | REDD´S BEER | AB INBEV Bogotá | COLOMBIA |
| FACING A HATER CASE | COCA COLA | SPRITE | SANTO Buenos Aires | ARGENTINA |
| NEXT MINUTE LAW | MINISTERIO PUBLICO AND ABAP | INSTITUTIONAL | VMLY&R BRAZIL São Paulo | BRAZIL |
| SMARTSOLUTION | TELEFONICA’S VIVO | INSTITUTIONAL | AFRICA São Paulo | BRAZIL |
| THE ZERO TOLERANCE RIBBON | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
| START YOUR IMPOSSIBLE | TOYOTA MOTOR CORPORATION | TOYOTA BRAND | SAATCHI & SAATCHI LA | USA |
| HOPE | ANHEUSER-BUSCH INBEV | BUDWEISER | ISOBAR BRAZIL São Paulo | BRAZIL |
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| E05 (Breakthrough on a Budget) | ||||
| HARMLESS GUNS | DAGOMA | 3D PRINTING | TBWA\PARIS | FRANCE |
| CANDY CONVERTER | HERSHEY | REESE’S | ANOMALY New York | USA |
| HUNGRY PUFFS | FOODBANK WA | HUNGRY PUFFS | THE BRAND AGENCY Perth | AUSTRALIA |
| PALESSI | PAYLESS | PAYLESS SHOE SOURCE | DCX GROWTH ACCELERATOR New York | USA |
| SLEEPING FLAGS | O.N.E. | CHARITY DONATION | ROTHCO | ACCENTURE INTERACTIVE Dublin | IRELAND |
| THE NOT BIG MACS | BURGER KING | BURGERS | INGO Stockholm | SWEDEN |
| SECOND CHANCES | DONATE LIFE CALIFORNIA | DONATE LIFE CALIFORNIA | CASANOVA//McCANN Costa Mesa | USA |
| THE ZERO TOLERANCE RIBBON | 28 TOO MANY | (FGM) FEMALE GENITAL MUTILATION | IMPACT BBDO Dubai | UNITED ARAB EMIRATES |
