Cada día está más cerca el final de la edición número 66 del festival Cannes Lions, evento en el que se premia a lo mejor de la creatividad puesta en campañas y estrategias de marketing de todo el mundo.

Desde el pasado lunes InformaBTL se ha dedicado a dar cobertura a todo lo que acontece, desde invitados especiales hasta la publicación de nominados, ganadores y entrevistas exclusivas con marcas y agencias premiadas.

Hoy este medio mantiene su cobertura, ahora presentando a los ganadores de una de las categorías más importantes para la revista: Brand Experience & Activation, en la cual marcas mexicanas como Aeroméxico y Editorial Planeta se alzaron con un león de oro y y bronce, respectivamente.

A continuación se presenta la lista completa de los ganadores en dicha categoría del festival Cannes Lions 2019.






Campaña Anunciante Producto Agencia creativa País
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK USA
CLEAR DIAGEO GUINNESS AMVBBDO, London UNITED KINGDOM
THISABLES IKEA IKEA THISABLES McCANN, Tel Aviv ISRAEL
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB, Lima PERU
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO, London UNITED KINGDOM
THE E.V.A. INITIATIVE VOLVO CARS VOLVO CARS FORSMAN & BODENFORS, Gothenburg SWEDEN
PEOPLE ARE THE PLACES AEROMÉXICO AEROMÉXICO AEROMÉXICO, Mexico City / GOOGLE, Mexico City MEXICO
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY, New York USA
PAVING FOR PIZZA DOMINO’S PIZZA DOMINO’S PIZZA DOMINO’S PIZZA, Ann Arbor / CRISPIN PORTER BOGUSKY+, Boulder USA
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO USA
LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEMONADE LEO BURNETT CHICAGO USA
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY, Milan ITALY
SNELWEG SPROOKJES  VOLKSWAGEN VOLKSWAGEN APPLICATION  ISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, Amsterdam THE NETHERLANDS
THE GPS QUALITY LABEL AUCHAN GPS SERVICEPLAN FRANCE, Paris FRANCE
THE FAKE NEWS STAND COLUMBIA JOURNALISM REVIEW COLUMBIA JOURNALISM REVIEW – NEWS TBWA\CHIAT\DAY, New York USA
UBER EATS AUSTRALIAN OPEN AMBUSH UBER UBER EATS SPECIAL GROUP, Sydney AUSTRALIA
THE GUN VIOLENCE HISTORY BOOK ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE FCB CHICAGO USA
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS FRANCE
SNELWEG SPROOKJES  VOLKSWAGEN VOLKSWAGEN APPLICATION  ISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, Amsterdam THE NETHERLANDS
KEEPING FORTNITE FRESH WENDY’S  WENDY’S COMMUNITY MANAGEMENT VMLY&R, Kansas City USA
THE NOT BIG MACS BURGER KING BURGERS INGO, Stockholm SWEDEN
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK USA
BE A FOLLOWER – SIDE:BIZ DIESEL DIESEL PUBLICIS ITALY, Milan ITALY
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA
UBERTOYS UBER UBERTOYS DDB PARIS FRANCE
DISTRACTED GOALKEEPER UBER/ UBER YELLOW MAY TECH AND SOUL, São Paulo BRAZIL
HIDDEN FLAG FELGTB/ELDIARIO.ES FELGTB LOLA MULLENLOWE, Madrid SPAIN
MIRACLE WHIP, FLORIDA KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY, Chicago / VAYNERMEDIA, New York USA
KRAFT NOW PAY LATER KRAFT HEINZ KRAFT HEINZ LEO BURNETT CHICAGO USA
PRIDE JERSEY AIG JAPAN CSR TBWA\HAKUHODO INC., Tokyo JAPAN
PROJECT AGROBANKING UCB – UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH, Dhaka BANGLADESH
BILLIE JEAN KING YOUR SHOES ADIDAS ADIDAS TBWA\CHIAT\DAY, New York USA
SLEEPING FLAGS O.N.E. CHARITY DONATION ROTHCO | ACCENTURE INTERACTIVE, Dublin IRELAND
CIVIL LOVE ABSOLUT ABSOLUT INTERESTING TIMES, Beirut LEBANON
STREET-VET PURINA PURINA VETERINARY DIETS McCANN PARIS FRANCE
CONSENT PACK TULIPAN TULIPAN BBDO ARGENTINA, Buenos Aires ARGENTINA
FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA, Buenos Aires ARGENTINA
MASSIRA PROJECT PLAYSTATION TALENTS MASSIRA GAME (PLAYSTATION) TBWA\ESPAÑA, Madrid SPAIN
THE BLANK EDITION AN-NAHAR NEWSPAPER PUBLICATIONS & MEDIA IMPACT BBDO, Dubai UNITED ARAB EMIRATES
THE UNBREAKABLE RAINBOW UNILEVER – BEN&JERRY’S CSR EVENT 180HEARTBEATS+JUNG V MATT , Warsaw POLAND
LIVING SEAWALL VOLVO CAR AUSTRALIA VOLVO whiteGREY SYDNEY AUSTRALIA
THE LAST EVER ISSUE GAZETA.PL / MASTERCARD / BNP PARIBAS GAZETA.PL (A NEWS PORTAL) VMLY&R POLAND, Warsaw POLAND
THE WHOPPER DETOUR BURGER KING FOOD FCB NEW YORK USA
CONTRACT TRANSLATOR RECLAME AQUI RECLAME AQUI GREY BRAZIL, São Paulo BRAZIL
HAGGLEBOT FLIPKART INTERNET PVT LTD SALE EVENT – FLIPKART’S THE BIG BILLION DAYS DENTSU WEBCHUTNEY, Bangalore INDIA
BURN THAT AD BURGER KING BURGER KING WHOPPER DAVID SÃO PAULO BRAZIL
MUSEUM OF ROMANTICISM IKEA IKEA LIVING ROOMS McCANN SPAIN , Madrid SPAIN
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL, São Paulo BRAZIL
CHANGING THE GAME MICROSOFT XBOX McCANN NEW YORK USA
THISABLES IKEA IKEA THISABLES McCANN, Tel Aviv ISRAEL
WHAT’S IN IT ? SYSTÈME U SUPERMARKET TBWA\PARIS / DAN PARIS FRANCE
PERUSSIAN PRICES PLAZA VEA RUSIA FAHRENHEIT DDB, Lima PERU
JERSEY ASSURANCE AMERICAN EXPRESS JERSEY ASSURANCE MOMENTUM WORLDWIDE, New York USA
LIBRO VIVO_ GRUPO PLANETA AND GOOGLE LIBRO VIVO_ ONLY IF, Ciudad De Mexico / ONLY IF, Mexico City / EDITORIAL PLANETA, Buenos Aires / GOOGLE, Buenos Aires MEXICO
THE GRAND FINALE HEINEKEN HEINEKEN PUBLICIS BRASIL, São Paulo BRAZIL
STOP TRAFFICK STREET GRACE FIGHTING DOMESTIC MINOR SEX TRAFFICKING BBDO ATLANTA USA
JUST DO IT HQ AT THE CHURCH NIKE NIKE MOMENTUM WORLDWIDE, New York / MOMENTUM CANADA, Toronto USA
BROADWAY THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA
CLEAR DIAGEO GUINNESS AMVBBDO, London UNITED KINGDOM
VISIT XBOX XBOX / MICROSOFT XBOX ONE X ENHANCED McCANN LONDON UNITED KINGDOM
SEETROEN CITROEN CITROEN BETC, Paris FRANCE
HA(U)TE COUTURE DIESEL DIESEL PUBLICIS ITALY, Milan ITALY
THE REAL MACHADO UNIVERSITY ZUMBI DOS PALMARES CORPORATE GREY BRAZIL, São Paulo BRAZIL
THE OPEN DOOR PROJECT THE MILLENNIUM SCHOOL SCHOOL FCBULKA, Delhi INDIA
PHILLY FOREVER AB INBEV BUD LIGHT WIEDEN+KENNEDY NEW YORK / AB INBEV, New York USA
THE TOXIC FLAG WASTE MANAGEMENT COALITION WASTE MANAGEMENT IMPACT BBDO, Dubai UNITED ARAB EMIRATES
THE UNBREAKABLE RAINBOW UNILEVER – BEN&JERRY’S CSR EVENT 180HEARTBEATS+JUNG V MATT , Warsaw POLAND
THE COMMERCIAL THAT SAVES LIVES GOBIERNO DE CHILE MINISTERIO DE SALUD VMLY&R, Santiago / PROLAM Y&R, Santiago CHILE
THE ZERO TOLERANCE RIBBON 28 TOO MANY (FGM) FEMALE GENITAL MUTILATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES
SECOND CHANCES DONATE LIFE CALIFORNIA DONATE LIFE CALIFORNIA CASANOVA//McCANN, Costa Mesa / McCANN CANADA, Toronto / McCANN NEW YORK USA
Total: 70



Cabe mencionar que el día de hoy concluye la publicación de listas de nominados en el festival Cannes Lions, esto con el shortlist de Sustentabilidad, que ya ha sido mostrado por InformaBTL, y que será hasta el día de mañana que se den a conocer a los galardonados.

SUSCRÍBETE A LA REVISTA IMPRESA A UN PRECIO ESPECIAL