Este aƱo, el Festival Internacional de Creatividad Cannes Lions 2019 celebrado en el Palacio de Festivales y Congresos de Cannes en Francia, se mostrarĆ”n a los ganadores de la categorĆa āDirect Lionsā, enfocada en la forma en que se utiliza la informaciĆ³n del mercado para generar estrategias que involucran grupos especĆficos, con la finalidad de desarrollar mejores relaciones con los clientes.
Los jueces evaluaron de la siguiente manera: idea (30 por ciento), estrategia (20 por ciento), ejecuciĆ³n (20 por ciento) y resultados logrados (30 por ciento).
En 2018, āPalau Pledgeā de Host/Havas obtuvo el Grand Prix en la categorĆa āDirectā, la campaƱa buscĆ³ crear conciencia sobre el efecto del crecimiento masivo de turistas a una isla del PacĆfico. Con este proyectĆ³ se logrĆ³ dar un equilibrio al turismo para no comprometer al medio ambiente.
A continuaciĆ³n, se muestran las campaƱas que compiten por este importante premio en la 66ĀŖ ediciĆ³n del Festival Cannes Lions:
| Direct Shortlist |
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| CAMPAĆA | MARCA | PRODUCTO | AGENCIA CREATIVA | PAĆS |
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| THE POPSICLE ELECTIONS | LOS PALETEROS | CHURCHILLETA | JOTABEQU GREY San JosƩ | COSTA RICA |
| THE UNAFFORDABLE CAMPAIGN | RENAULT | KANGOO | PUBLICIS BUENOS AIRES | ARGENTINA |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERĆ |
| HOTELBNB | HONDURAS MAYA HOTEL | HOSPITALITY | OGILVY HONDURAS Tegiucigalpa | HONDURAS |
| THE 9’58 BIOGRAPHY | PUMA | BIOGRAPHY BOOK | BETC/HAVAS SĆ£o Paulo | BRASIL |
| MY SPARE BOOT | COSTA RICAN AMPUTEE SOCCER ASSOCIATION | COSTA RICAN AMPUTEE SOCCER TEAM | HAVAS TRIBU Heredia | COSTA RICA |
| TOOTH FAIRYāS ADDRES | FACULDADE DE ODONTOLOGIA | SERVICES | VMLY&R BRAZIL SĆ£o Paulo | BRASIL |
| WITHOUT A RAMP, A SIDEWALK IS A WALL | MOVIMENTO SUPERAĆĆO | ACESSIBILITY | Z+HAVAS SĆ£o Paulo | BRASIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL SĆ£o Paulo | BRASIL |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL SĆ£o Paulo | BRASIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL SĆ£o Paulo | BRASIL |
| DIRNK REPSNOSILBY | AB INBEV | AMBEV BRANDS – CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL) | SUNSETDDB SĆ£o Paulo | BRASIL |
| RAINBOWBLOOD | AHF PERU & PRESENTE | INSTITUTIONAL | McCANN LIMA | PERĆ |
| THE REAL MACHADO | UNIVERSITY ZUMBI DOS PALMARES | CORPORATE | GREY BRAZIL SĆ£o Paulo | BRASIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL SĆ£o Paulo | BRASIL |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERĆ |
| BLOODLESS SCREEN | SISTEMA BRASILEIRO DE TELEVISĆO | SBT | W/McCANN SĆ£o Paulo | BRASIL |
| YOUR LOGO HERE | AMBEV | GUARANĆ ANTARCTICA | ALMAPBBDO SĆ£o Paulo | BRASIL |
| COMPETITORSā SALE | VOLVO | VOLVO | GREY BRAZIL SĆ£o Paulo | BRASIL |
| THE BEER BEHIND SPORTS | AB INBEV | BUDWEISER | AFRICA SĆ£o Paulo | BRASIL |
| STEEP DISCOUNT | E-MOVING | E-MOVING | TRIBAL WORLDWIDE Sao Paulo | BRASIL |
| RESCUE DOGZ | GUD | GUD | WUNDERMAN THOMPSON Sao Paulo | BRASIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| CONTRACT TRANSLATOR | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL SĆ£o Paulo | BRASIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL SĆ£o Paulo | BRASIL |
| THE 9’58 BIOGRAPHY | PUMA | BIOGRAPHY BOOK | BETC/HAVAS SĆ£o Paulo | BRASIL |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | WUNDERMAN THOMPSON Sao Paulo | BRASIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| HOTELBNB | HONDURAS MAYA HOTEL | HOSPITALITY | OGILVY HONDURAS Tegiucigalpa | HONDURAS |
| PEOPLE ARE THE PLACES | AEROMĆXICO | AEROMĆXICO | AEROMĆXICO Mexico City | MĆXICO |
| COMPETITORSā SALE | VOLVO | VOLVO | GREY BRAZIL SĆ£o Paulo | BRASIL |
| BURN THAT AD | BURGER KING | BURGER KING WHOPPER | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| STEEP DISCOUNT | E-MOVING | E-MOVING | TRIBAL WORLDWIDE Sao Paulo | BRASIL |
| ACCESSIBILITY MAT | FORD MOTOR COMPANY | FORD MOTOR COMPANY | WUNDERMAN THOMPSON Sao Paulo | BRASIL |
| DISTRACTED GOALKEEPER | UBER/ UBER | YELLOW MAY | TECH AND SOUL SĆ£o Paulo | BRASIL |
| GENDER NEUTRAL SUBTITLES | FOX PREMIUM | FOX APP | FOX NETWORKS GROUP LATIN AMERICA Buenos Aires | ARGENTINA |
| PERUSSIAN PRICES | PLAZA VEA | RUSIA | FAHRENHEIT DDB Lima | PERĆ |
| COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIĆN. | MARS COLOMBIA | SNICKERSĀ® | PROXIMITY COLOMBIA BogotĆ” | COLOMBIA |
| BLANK WHOPPER | BURGER KING | BURGER KING | DAVID SĆO PAULO SĆ£o Paulo | BRASIL |
| MILES FOR THE PEOPLE | RECLAME AQUI | RECLAME AQUI | GREY BRAZIL SĆ£o Paulo | BRASIL |
| DESPERTA | UNIVERSAL MUSIC BRASIL | STICKER | HAVAS HEALTH & YOU Sao Paulo | BRASIL |
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