Se dieron a conocer las campañas que están nominadas en la playlist de la categoría Direct en #CannesLions 2018.
Conoce la lista completa.
| Shortlist (Direct Lions) | |||||
| Nombre de campaña | Marca | Agencia | País | Idea creativa | |
| A01 (Food & Drink) | |||||
| FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| JANE WALKER | JOHNNIE WALKER | ANOMALY New York | USA | ANOMALY New York | |
| EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | DDB CHICAGO | USA | DDB CHICAGO | |
| TAGWORDS | AB INBEV | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| A02 (Other FMCG) | |||||
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE | PROCTER & GAMBLE Cincinnati | USA | SAATCHI & SAATCHI New York | |
| A03 (Healthcare) | |||||
| HEARPRINT | COCHLEAR | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| RX PRESCRIPTION STICKERS | DUBAI HEALTH AUTHORITY | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | UNITED ARAB EMIRATES | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | |
| STUBSUGAR | ASTER CLINICS | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | UNITED ARAB EMIRATES | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | |
| A04 (Consumer Durables) | |||||
| ALEXA LOSES HER VOICE | AMAZON | AMAZON Seattle | USA | AMAZON D1 Seattle / LUCKY GENERALS London | |
| DUTCH MASTERJUICES | PHILIPS | OGILVY AMSTERDAM | THE NETHERLANDS | OGILVY AMSTERDAM / OGILVY SINGAPORE | |
| DEISEL – GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | |
| A05 (Automotive) | |||||
| CARSALES AUTOADS | CARSALES.COM.AU | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| A06 (Retail) | |||||
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA SOUTHEAST ASIA Singapore | SINGAPORE | BBH Singapore | |
| THE MOST GERMAN SUPERMARKET | EDEKA ZENTRALE AG & CO. KG | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| LOVING “IT” | BURGER KING DEUTSCHLAND GMBH | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg | |
| EVITA, THE EQUALITY BILL. | DDL&CO | HAVAS BUENOS AIRES | ARGENTINA | HAVAS BUENOS AIRES | |
| REPICTURING HOMELESS | GETTY IMAGES & FIFTYFIFTY | HAVAS DÜSSELDORF | GERMANY | HAVAS DÜSSELDORF | |
| BLACK SUPERMARKET | CARREFOUR | CARREFOUR Massy | FRANCE | MARCEL Paris | |
| FRESH PRINTS | ALDI | McCANN BARCELONA | SPAIN | McCANN SPAIN MADRID | |
| A07 (Travel) | |||||
| PALAU PLEDGE | PALAU LEGACY PROJECT | HOST/HAVAS Sydney | AUSTRALIA | HOST/HAVAS Sydney | |
| BVG X ADIDAS – THE TICKET-SHOE | BERLINER VERKEHRSBETRIEBE (BVG) | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| 2H04 | TGV | BUZZMAN Paris | FRANCE | BUZZMAN Paris | |
| A08 (Leisure) | |||||
| THE LAST DA VINCI | CHRISTIE’S | DROGA5 New York | USA | DROGA5 New York | |
| A09 (Media / Entertainment) | |||||
| LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS – FRANCE 3 | FRANCE TÉLÉVISIONS Paris | FRANCE | PUBLICIS CONSEIL Paris | |
| MAKE IT METAL | SONY MUSIC LABELS (JAPAN) INC. | OGILVY JAPAN Tokyo | JAPAN | OGILVY JAPAN Tokyo | |
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| GIRLS BREAK UP ICE CREAM | SKY TELEVISION NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| BLACK FUTURE SOCIAL CLUB | NETFLIX | DUDE Milan | ITALY | DUDE Milan | |
| RICKY BRASIL | FORBES BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| A10 (B2B) | |||||
| THE ORIGINAL BRUSHES OF EDVARD MUNCH | ADOBE | ABBY PRIEST Stockholm | SWEDEN | ABBY PRIEST Stockholm | |
| A11 (Consumer Services) | |||||
| SAY IT TIKA | VODAFONE NEW ZEALAND | FCB NEW ZEALAND Auckland | NEW ZEALAND | FCB NEW ZEALAND Auckland | |
| VOCES EXPERTAS | TRIPLE-S | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan | |
| MAILLOT 45 | LIBERTY SEGUROS | VCCP SPAIN Madrid | SPAIN | VCCP SPAIN Madrid | |
| A12 (Corporate Social Responsibility (CSR) / Corporate Image) | |||||
| SAVE OUR SPECIES | LACOSTE | BETC Paris | FRANCE | BETC Paris | |
| CLOROX DROPPER FROG | CLOROX PUERTO RICO | PHD PUERTO RICO Guaynabo | PUERTO RICO | DDB Guaynabo | |
| THE FINANCIAL HACK | TARJETA CENCOSUD | WUNDERMAN CATO JOHNSON Buenos Aires | ARGENTINA | WUNDERMAN CATO JOHNSON Buenos Aires | |
| PRIDE JERSEY | AIG | TBWA\HAKUHODO Tokyo | JAPAN | TBWA\HAKUHODO Tokyo | |
| WATERMARKS FOR WATER | GETTY IMAGES | FCB CHICAGO | USA | FCB CHICAGO | |
| WAR CORRESPONDENTS ON BREAST CANCER | SAMSUNG / FECMA | CHEIL WORLDWIDE Madrid | SPAIN | CHEIL WORLDWIDE Madrid | |
| NATURE REPRESENTED | SAMBITO | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| LIFE AFTER FASHION | SPLASH FASHIONS | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | UNITED ARAB EMIRATES | THE CLASSIC PARTNERSHIP ADVERTISING Dubai | |
| TOUCH YOUR FOOTBALLS | LÍBERO | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | |
| CORRUPTION DETECTOR | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | |
| BULLY JR. | BURGER KING | DAVID Miami | USA | DAVID Miami | |
| VODAFONE SAKHI | VODAFONE INDIA | OGILVY MUMBAI | INDIA | OGILVY MUMBAI | |
| TRASH ISLES | PLASTIC OCEANS/LADBIBLE | AMVBBDO London | UNITED KINGDOM | AMVBBDO London | |
| A13 (Not-for-profit / Charity) | |||||
| I’M OUT OF OFFICE FOR EQUAL PAY. | WOMEN’S EQUALITY PARTY | NOW London | UNITED KINGDOM | NOW London | |
| STOP THE HORROR | GO GENTLE AUSTRALIA | CUMMINS & PARTNERS Sydney | AUSTRALIA | CUMMINS & PARTNERS Sydney / HISTORY WILL BE KIND Sydney | |
| THE GENDER SALARY EXPERIMENT | TERRE DES FEMMES E.V. | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| 50 SHADES OF NO | 50 SHADES OF NO | THE OTTO EMPIRE Melbourne | AUSTRALIA | THE OTTO EMPIRE Melbourne | |
| HELP A DANE | THE DANISH CANCER SOCIETY & TRYGFONDEN | &CO Copenhagen | DENMARK | &CO Copenhagen | |
| DESTINATION PRIDE | PFLAG CANADA | FCB/SIX Toronto | CANADA | FCB/SIX Toronto | |
| PROJECT REVOICE | THE ALS ASSOCIATION | BWM DENTSU Sydney | AUSTRALIA | BWM DENTSU Sydney | |
| INVISIBLE FRIENDS | MISSING PERSONS ADVOCACY NETWORK | whiteGREY MELBOURNE | AUSTRALIA | whiteGREY MELBOURNE | |
| POSTS INTO LETTERS | CHANGE THE REF | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | USA | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | |
| THE INSIDERS | AMNESTY | AMNESTY TURKEY Istanbul | TURKEY | 4129GREY Istanbul | |
| “HELP FOR HELP” | STIFTUNG MENSCHEN FÜR MENSCHEN | BBDO GROUP GERMANY Berlin | GERMANY | BBDO GROUP GERMANY Berlin | |
| FINES FOR CONSCIENCE. | MUNICIPALIDAD DE LAS CONDES | PROLAM Y&R Santiago | CHILE | PROLAM Y&R Santiago | |
| BORDEAUX 2050 | AJE | McCANN PARIS Clichy | FRANCE | McCANN PARIS Clichy | |
| B01 (Mailing) | |||||
| GENE PROJECT 90″ | UNILEVER | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | |
| WAR CORRESPONDENTS ON BREAST CANCER | SAMSUNG / FECMA | CHEIL WORLDWIDE Madrid | SPAIN | CHEIL WORLDWIDE Madrid | |
| POSTS INTO LETTERS | CHANGE THE REF | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | USA | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | |
| TRASH ISLES | PLASTIC OCEANS/LADBIBLE | AMVBBDO London | UNITED KINGDOM | AMVBBDO London | |
| THIS COKE IS A FANTA | COCA-COLA | DAVID THE AGENCY São Paulo | BRAZIL | DAVID THE AGENCY São Paulo | |
| NEVER UNSANITARY PADS | ONE SCHOOL AT A TIME | JOE PUBLIC UNITED Johannesburg | SOUTH AFRICA | JOE PUBLIC UNITED Johannesburg | |
| B02 (Use of Ambient Media: Small Scale) | |||||
| SAVE OUR SPECIES | LACOSTE | BETC Paris | FRANCE | BETC Paris | |
| SHITTY PAPER – MADE FROM HATE | GOLDEIMER | PHILIPP UND KEUNTJE Hamburg | GERMANY | PHILIPP UND KEUNTJE Hamburg | |
| 100 LB. COUPON | DICK’S SPORTING GOODS | VML Kansas City | USA | VML Kansas City | |
| SELFIESTIX | MARS | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| MYSTERY BURGER | BURGER KING | BUZZMAN Paris | FRANCE | BUZZMAN Paris | |
| STREETGUARD | TRACKING SYSTEM DE MÉXICO | TRACKING SYSTEMS DE MéXICO SA DE CV Naucalpan | MEXICO | OGILVY Mexico City | |
| DUTCH MASTERJUICES | PHILIPS | OGILVY AMSTERDAM | THE NETHERLANDS | OGILVY AMSTERDAM / OGILVY SINGAPORE | |
| MAMMA BEER | MAMMA HELP | Y&R PRAGUE | CZECH REPUBLIC | Y&R PRAGUE | |
| PRICE ON OUR LIVES | MARCH FOR OUR LIVES – PARKLAND STUDENTS | McCANN NEW YORK | USA | McCANN NEW YORK | |
| B03 (Use of Ambient Media: Large Scale) | |||||
| THE MOST GERMAN SUPERMARKET | EDEKA ZENTRALE AG & CO. KG | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| SCARY CLOWN NIGHT | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | |
| BLIZZARD STORE | DAIRY QUEEN | P4 OGILVY Panama City | PANAMA | P4 OGILVY Panama City | |
| BLACK SUPERMARKET | CARREFOUR | CARREFOUR Massy | FRANCE | MARCEL Paris | |
| MCDELIVERY SHELTER | MCDONALDS | MCDONALD’S ITALY Assago (MI) | ITALY | LEO BURNETT ITALY Milan | |
| DEISEL – GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | |
| BREAK BREAD SMASH STIGMA | CASEY HOUSE | BENSIMON BYRNE Toronto | CANADA | BENSIMON BYRNE Toronto / NARRATIVE PR Toronto / ONEMETHOD (A DIVISION OF BENSIMON BYRNE) Toronto | |
| DACIA THE AUCTION | RENAULT | OMD Rome | ITALY | PUBLICIS ITALY Milan | |
| B04 (Use of Broadcast) | |||||
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE | PROCTER & GAMBLE Cincinnati | USA | SAATCHI & SAATCHI New York | |
| SHARE A COKE 1,000 NAME CELEBRATION | COCA-COLA | FITZCO//McCANN Atlanta | USA | FITZCO//McCANN Atlanta | |
| FOOTBALL DECODED | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| FRENCH FILM FESTIVAL IN FORT WORTH | ALLIANCE FRANÇAISE DE SINGAPOUR | OGILVY SINGAPORE | SINGAPORE | OGILVY SINGAPORE | |
| B05 (Use of Print / Outdoor) | |||||
| MUSEUM FOR RENT | MAMBO | DDB COLOMBIA Medellin | COLOMBIA | DDB COLOMBIA Bogota | |
| FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| STRANGER THINGS HAWKINS LAB | NETFLIX | NETFLIX Los Angeles | USA | DONER Los Angeles | |
| THE RAPE TAX | NATIONAL ORGANIZATION FOR VICTIM ASSISTANCE | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | USA | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | |
| TAGWORDS | AB INBEV | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| LOVE FIRE “FIREWORKS” | BURGER KING DEUTSCHLAND GMBH | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg | |
| B06 (Use of Technology) | |||||
| RE:SCAM | NETSAFE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| LUCY | PRINCE OF WALES HOSPITAL | DELOITTE AUSTRALIA Melbourne | AUSTRALIA | DELOITTE AUSTRALIA Melbourne | |
| PROJECT REVOICE | THE ALS ASSOCIATION | BWM DENTSU Sydney | AUSTRALIA | BWM DENTSU Sydney | |
| STREETGUARD | TRACKING SYSTEM DE MÉXICO | TRACKING SYSTEMS DE MéXICO SA DE CV Naucalpan | MEXICO | OGILVY Mexico City | |
| NISSAN’S FOLLOW THE BALL | NISSAN DO BRASIL | LEW’LARA\TBWA São Paulo | BRAZIL | LEW’LARA\TBWA São Paulo | |
| ASISTIR | HONDURAN EDUCATION DEPARTMENT AND THE PRESIDENTIAL SCHOLARSHIP PROGRAM 20/20 | SECRETARIA DE EDUCACIóN DE HONDURAS tegucigalpa | HONDURAS | OGILVY HONDURAS Tegiucigalpa | |
| MY LINE | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | |
| THE CANCELLER | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | |
| C01 (Data Strategy) | |||||
| THE BIOGRAPHY OF TOMORROW | GOOGLE CLOUD FRANCE | HEREZIE Paris | FRANCE | HEREZIE Paris | |
| DESTINATION PRIDE | PFLAG CANADA | FCB/SIX Toronto | CANADA | FCB/SIX Toronto | |
| RICKY BRASIL | FORBES BRASIL | OGILVY BRASIL São Paulo | BRAZIL | OGILVY BRASIL São Paulo | |
| CORRUPTION DETECTOR | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | |
| TAGWORDS | AB INBEV | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| C02 (Data-Driven Targeting) | |||||
| GO IMAGES | TRANSAVIA | HUMANSEVEN Paris | FRANCE | HUMANSEVEN Paris | |
| THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| COVERAGE COALITION | GET AMERICA COVERED | BARTON F. GRAF New York | USA | BARTON F. GRAF New York | |
| SMARTPARK | HYUNDAI MOTOR AMERICA | INNOCEAN USA Huntington Beach | USA | INNOCEAN USA Huntington Beach | |
| C03 (Use of Real-time Data) | |||||
| MUSIC LIBERATES MUSIC | BACARDI | BBDO NEW YORK | USA | BBDO NEW YORK | |
| MAILLOT 45 | LIBERTY SEGUROS | VCCP SPAIN Madrid | SPAIN | VCCP SPAIN Madrid | |
| MY LINE POWERED BY GOOGLE | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | |
| D01 (Use of Digital Platforms) | |||||
| LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS – FRANCE 3 | FRANCE TÉLÉVISIONS Paris | FRANCE | PUBLICIS CONSEIL Paris | |
| LIKE WHAT YOU HATE | VICE MEDIA DENMARK | VICE MEDIA SCANDINAVIA Copenhagen | DENMARK | VIRTUE SCANDINAVIA Copenhagen | |
| RE:SCAM | NETSAFE | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| FINDING FARIÑA | MADRID BOOKSELLERS | DDB SPAIN Madrid | SPAIN | DDB SPAIN Madrid | |
| UNSILENCED | LA PAROLE AUX SOURDS | BETC Paris | FRANCE | BETC Paris | |
| THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| CARSALES AUTOADS | CARSALES.COM.AU | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| NATURE REPRESENTED | SAMBITO | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| PRICE ON OUR LIVES | MARCH FOR OUR LIVES – PARKLAND STUDENTS | McCANN NEW YORK | USA | McCANN NEW YORK | |
| TAGWORDS | AB INBEV | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| D02 (Use of Mobile) | |||||
| DESTINATION PRIDE | PFLAG CANADA | FCB/SIX Toronto | CANADA | FCB/SIX Toronto | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE | BWM DENTSU Melbourne | AUSTRALIA | BWM DENTSU Melbourne | |
| FLY LIKE A PRESIDENT | DESTINATIONS TRAVEL AGENCY | McCANN SAN JOSE | COSTA RICA | McCANN SAN JOSE | |
| MY LINE POWERED BY GOOGLE | MINISTRY OF COMMUNICATIONS & TECHNOLOGY | MULLENLOWE SSP3 Bogotá | COLOMBIA | MULLENLOWE SSP3 Bogotá | |
| CORRUPTION DETECTOR | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL | GREY BRAZIL São Paulo | |
| JOB ON THE SHELF | WALMART | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | |
| LOW COST ZONE | SKY AIRLINE | GREY CHILE Santiago | CHILE | GREY CHILE Santiago | |
| D03 (Use of Social Platforms) | |||||
| BVG X ADIDAS – THE TICKET-SHOE | BERLINER VERKEHRSBETRIEBE (BVG) | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| THE IKEA HUMAN CATALOGUE | IKEA | IKEA SOUTHEAST ASIA Singapore | SINGAPORE | BBH Singapore | |
| TRASH ISLES | PLASTIC OCEANS/LADBIBLE | AMVBBDO London | UNITED KINGDOM | AMVBBDO London | |
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE | PROCTER & GAMBLE Cincinnati | USA | SAATCHI & SAATCHI New York | |
| NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” | NATIONAL SAFETY COUNCIL | ENERGY BBDO Chicago | USA | ENERGY BBDO Chicago | |
| THE PREGNANCY PAUSE | THE PREGNANCY PAUSE | MOTHER USA New York | USA | MOTHER USA New York | |
| #SHARETHELOVE | AIDES | TBWA\PARIS | FRANCE | TBWA\PARIS | |
| THE MOST EXCLUSIVE COLLECTION | YOOX | STINK STUDIOS London | UNITED KINGDOM | GOOGLE Milan / STINK STUDIOS London | |
| NOT A TARGET TELEPROMPTER | UNITED NATIONS OCHA | VML New York | USA | VML New York | |
| DISAPPEARING PERSON ALERTS | QUEENSLAND POLICE | BWM DENTSU Melbourne | AUSTRALIA | BWM DENTSU Melbourne | |
| POSTS INTO LETTERS | CHANGE THE REF | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | USA | AREA 23, AN FCB HEALTH NETWORK COMPANY New York | |
| ALEXA LOSES HER VOICE | AMAZON | AMAZON Seattle | USA | AMAZON D1 Seattle / LUCKY GENERALS London | |
| HEMOJI | SANTA CASA DE MISERICÓRDIA DE SÃO PAULO | Y&R BRAZIL São Paulo | BRAZIL | Y&R BRAZIL São Paulo | |
| PAY WITH VIEWS | OPEL | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| INSTAGRAM MENU | MCDONALD’S | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | |
| GET PACKING! | JETBLUE | MULLENLOWE New York | USA | MULLENLOWE New York | |
| D04 (Real-time Response) | |||||
| FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| WINTER IS COMING | IKEA | SMFB Oslo | NORWAY | SMFB Oslo | |
| BOT FRIENDS “POWERED” BY WHATSAPP | ABINBEV | ABINBEV Bogotá | COLOMBIA | DDB COLOMBIA Bogota | |
| THE ALL-IN PROMO | NEWSAN | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| #THEDEBUT | PEPSICO | VML Kansas City | USA | VML Kansas City | |
| SHARE A COKE 1,000 NAME CELEBRATION | COCA-COLA | FITZCO//McCANN Atlanta | USA | FITZCO//McCANN Atlanta | |
| D05 (Co-creation & User Generated Content) | |||||
| SUPER BOWL ADS FOR ALL | TOSTITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | GOODBY SILVERSTEIN & PARTNERS San Francisco | |
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| FIFA 18 MORE THAN A GAME | EA SPORTS | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | |
| IT’S A TIDE AD CAMPAIGN | PROCTER & GAMBLE | PROCTER & GAMBLE Cincinnati | USA | SAATCHI & SAATCHI New York | |
| THE PARALYMPIC NETWORK | CANADIAN PARALYMPIC COMMITTEE | BBDO TORONTO | CANADA | BBDO TORONTO | |
| #SHARETHELOVE | AIDES | TBWA\PARIS | FRANCE | TBWA\PARIS | |
| ADOBE MAKE THE CUT | ADOBE | EDELMAN San Francisco | USA | EDELMAN San Francisco / UNITED ENTERTAINMENT GROUP New York | |
| WELCOME TO @APPLE | APPLE | TBWA\MEDIA ARTS LAB Los Angeles | USA | TBWA\MEDIA ARTS LAB Los Angeles | |
| TURNING THEIR TWEETS AGAINST THEM | BURGER KING | MULLENLOWE Boston | USA | MULLENLOWE Boston | |
| FIGHTING CANCER | CANCER@WORK | FAMOUSGREY PARIS | FRANCE | FAMOUSGREY PARIS | |
| LOCAL BUSINESS NEVER LOOKED SO GOOD | CANON | CANON Søborg | DENMARK | UNCLE GREY Copenhagen | |
| TAKE A SEAT | MAGICMAKERS NGO | JAZZ COMMUNICATION Bucharest | ROMANIA | JAZZ COMMUNICATION Bucharest / MAGICAMP NGO Bucharest | |
| PAY WITH VIEWS | OPEL | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| THE VOICE OF VOICES | NEMO | McCANN MILAN | ITALY | McCANN MILAN | |
| SPECIMENS MONOLOGUES | THE FIELD MUSEUM | ENGAGE & RESONATE Chicago | USA | LEO BURNETT CHICAGO | |
| TO THE LAST TREE STANDING | GREENPEACE POLAND | OGILVY POLAND Warsaw | POLAND | AMP POLAND Warsaw / OGILVY POLAND Warsaw / SHOOTME VISUAL ARTISTS Warsaw / SOUNDS GOOD Warsaw | |
| E01 (Copywriting) | |||||
| 2’45” WITHOUT BREATHING | BBVA COLOMBIA | DDB COLOMBIA Bogota | COLOMBIA | DDB COLOMBIA Bogota | |
| EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | DDB CHICAGO | USA | DDB CHICAGO | |
| E02 (Art Direction / Design) | |||||
| MICRO MEALS | MISEREOR | KOLLE REBBE Hamburg | GERMANY | KOLLE REBBE Hamburg | |
| TRASH ISLES | PLASTIC OCEANS/LADBIBLE | AMVBBDO London | UNITED KINGDOM | AMVBBDO London | |
| FOLLOW THE ARCHES | MCDONALD’S RESTAURANTS OF CANADA LIMITED | COSSETTE Toronto | CANADA | COSSETTE Toronto / MCDONALD’S Toronto | |
| THE CURIOUS CAT BOOK | MARS PET | ALMAPBBDO São Paulo | BRAZIL | ALMAPBBDO São Paulo | |
| THE 2017 YELLOW TEAPOT | RENAULT | RENAULT Paris | FRANCE | PUBLICIS CONSEIL Paris | |
| THE MOST EXCLUSIVE COLLECTION | YOOX | STINK STUDIOS London | UNITED KINGDOM | GOOGLE Milan / STINK STUDIOS London | |
| 31BULLETS | THE CHICAGO SUN-TIMES | OGILVY Chicago | USA | OGILVY Chicago | |
| INEQUALITY BALLS | ESPNW | AFRICA São Paulo | BRAZIL | AFRICA São Paulo | |
| BMW TRANSFORMATION OF A LANDMARK | BMW AG | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| TUTORIAL COMICS | TRAMONTINA | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo | |
| E03 (Experience Design) | |||||
| THE FRAME GALLERY | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | CHEIL WORLDWIDE Seoul | |
| THE MOST GERMAN SUPERMARKET | EDEKA ZENTRALE AG & CO. KG | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| SAVE OUR SPECIES | LACOSTE | BETC Paris | FRANCE | BETC Paris | |
| THE MUD SOLDIER | VISIT FLANDERS | OGILVY & SOCIAL.LAB BELGIUM Brussels | BELGIUM | OGILVY & SOCIAL.LAB BELGIUM Brussels | |
| DESTINATION PRIDE | PFLAG CANADA | FCB/SIX Toronto | CANADA | FCB/SIX Toronto | |
| EXCLUSIVE THE RAINBOW | MARS WRIGLEY CONFECTIONERY | DDB CHICAGO | USA | DDB CHICAGO | |
| DOODLE MATS | RENAULT ROMANIA | RENAULT ROMANIA Bucharest | ROMANIA | PUBLICIS ROMANIA Bucharest | |
| BULLY JR. | BURGER KING | DAVID Miami | USA | DAVID Miami | |
| SCARY CLOWN NIGHT | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | |
| E04 (Acquisition & Retention) | |||||
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| THE ALL-IN PROMO | NEWSAN | DAVID Buenos Aires | ARGENTINA | DAVID Buenos Aires | |
| BLACK SUPERMARKET | CARREFOUR | CARREFOUR Massy | FRANCE | MARCEL Paris | |
| WHOPPER NO-SHOW | BURGER KING | BURGER KING Miami | USA | PUBLICIS ROMANIA Bucharest | |
| SCARY CLOWN NIGHT | BURGER KING | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | |
| MY FIRST PAD | JOHNSON & JOHNSON | DM9DDB São Paulo | BRAZIL | DM9DDB São Paulo | |
| YOUR 2017 WRAPPED | SPOTIFY | SPOTIFY New York | USA | SPOTIFY New York | |
| E05 (Launch / Re-launch) | |||||
| BVG X ADIDAS – THE TICKET-SHOE | BERLINER VERKEHRSBETRIEBE (BVG) | JUNG VON MATT Hamburg | GERMANY | JUNG VON MATT Hamburg | |
| LA FORÊT – BET ON A MURDERER | FRANCE TÉLÉVISIONS – FRANCE 3 | FRANCE TÉLÉVISIONS Paris | FRANCE | PUBLICIS CONSEIL Paris | |
| XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL | MICROSOFT | McCANN LONDON | UNITED KINGDOM | McCANN LONDON | |
| GENE PROJECT CASE STUDY | UNILEVER | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | |
| WHOPPER GATE | BURGER KING BELGIUM | BUZZMAN Paris | FRANCE | BUZZMAN Paris | |
| FORBIDDEN STORIES | FREEDOM VOICES NETWORK | J. WALTER THOMPSON PARIS | FRANCE | J. WALTER THOMPSON PARIS | |
| BLACK SUPERMARKET | CARREFOUR | CARREFOUR Massy | FRANCE | MARCEL Paris | |
| BORDEAUX 2050 | AJE | McCANN PARIS Clichy | FRANCE | McCANN PARIS Clichy | |
| DEISEL – GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | |
| PAY WITH VIEWS | OPEL | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | J. WALTER THOMPSON AMSTERDAM | |
| SMART ELECTRIC DRIVE CARSINO | DAIMLER AG / SMART | BBDO GROUP GERMANY Berlin | GERMANY | BBDO GROUP GERMANY Berlin | |
| E06 (Low Budget / High Impact Campaign) | |||||
| INCONVENIENCE STORES | SWANN INSURANCE | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| IN REAL LIFE | MONICA LEWINSKY | BBDO NEW YORK | USA | BBDO NEW YORK | |
| THE BRIDAL UNIFORM | UN WOMEN | BBDO PAKISTAN Lahore | PAKISTAN | BBDO PAKISTAN Lahore | |
| IKEA PEE AD | IKEA SWEDEN | AKESTAM HOLST NOA Stockholm | SWEDEN | AKESTAM HOLST NOA Stockholm | |
| FACEBLOOD | COLOMBIAN RED CROSS | SANCHO BBDO Bogotá | COLOMBIA | SANCHO BBDO Bogotá | |
| TURNING THEIR TWEETS AGAINST THEM | BURGER KING | MULLENLOWE Boston | USA | MULLENLOWE Boston | |
| MAKING THE LIST | LEGO AUSTRALIA | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| THIS COKE IS A FANTA | COCA-COLA | DAVID THE AGENCY São Paulo | BRAZIL | DAVID THE AGENCY São Paulo | |
| SINDOOR KHELA – NO CONDITIONS APPLY | TIMES OF INDIA | FCB INDIA Mumbai | INDIA | FCB INDIA Mumbai | |
| TAKE A SEAT | MAGICMAKERS NGO | JAZZ COMMUNICATION Bucharest | ROMANIA | JAZZ COMMUNICATION Bucharest / MAGICAMP NGO Bucharest | |
| #HONDANEXTDOOR | HONDA | SID LEE Paris | FRANCE | SID LEE Paris | |
| TOUCH YOUR FOOTBALLS | LÍBERO | LOLA MULLENLOWE Madrid | SPAIN | LOLA MULLENLOWE Madrid | |
| BIHOR COUTURE | BEAU MONDE STYLE | McCANN BUCHAREST | ROMANIA | McCANN BUCHAREST | |
| EDIBLE CHOPSTICKS | ELEME | FF SHANGHAI | CHINA | FF SHANGHAI | |
| E07 (Single Country Campaign) | |||||
| FIGHT FOR TERRITORY | LION | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | DDB GROUP NEW ZEALAND Auckland | |
| LOVING “IT” | BURGER KING DEUTSCHLAND GMBH | GRABARZ & PARTNER Hamburg | GERMANY | GRABARZ & PARTNER Hamburg | |
| IKEA PEE AD | IKEA SWEDEN | AKESTAM HOLST NOA Stockholm | SWEDEN | AKESTAM HOLST NOA Stockholm | |
| IRRESISTIBLY POINTLESS TRUEVIEW ADS | IKEA | AKESTAM HOLST NOA Stockholm | SWEDEN | AKESTAM HOLST NOA Stockholm | |
| GENE PROJECT CASE STUDY | UNILEVER | adam&eveDDB London | UNITED KINGDOM | adam&eveDDB London | |
| 1ST GRRRADE | MARS LLC | BBDO RUSSIA GROUP Moscow | RUSSIA | BBDO RUSSIA GROUP Moscow | |
| THE BILLION POINT GIVEAWAY | VELOCITY FREQUENT FLYER | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| CARSALES AUTOADS | CARSALES.COM.AU | CHE PROXIMITY Melbourne | AUSTRALIA | CHE PROXIMITY Melbourne | |
| THIS COKE IS A FANTA | COCA-COLA | DAVID THE AGENCY São Paulo | BRAZIL | DAVID THE AGENCY São Paulo | |
| SINDOOR KHELA – NO CONDITIONS APPLY | TIMES OF INDIA | FCB INDIA Mumbai | INDIA | FCB INDIA Mumbai | |
| DEISEL – GO WITH THE FAKE | DIESEL | DIESEL Breganze | ITALY | PUBLICIS ITALY Milan / PUBLICIS New York | |
| PRICE ON OUR LIVES | MARCH FOR OUR LIVES – PARKLAND STUDENTS | McCANN NEW YORK | USA | McCANN NEW YORK | |
| GET PACKING! | JETBLUE | MULLENLOWE New York | USA | MULLENLOWE New York | |
| KEEP MY VOICE | TEAM GLEASON | OGILVY Chicago | USA | OGILVY Chicago | |
