Cannes Lions 2019: Estos son los nominados en Sustentabilidad

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A pesar de que el incremento en ventas y mejorar la rentabilidad siguen siendo prioridad en toda empresa o negocio, realizar acciones de sustentabilidad ahora han cobrado gran relevancia, convirtiéndose en parte vital de la filosofía y cultura organizacional de cientos de marcas en todo el mundo.

Tal preocupación se ha traducido no solo en acciones concretas en el corto, mediano y largo plazo, sino también en campañas que buscan involucrar a los consumidores y a los propios colaboradores de las corporaciones, estrategias que tienen un gran impacto, al grado de ser reconocidas en eventos de talla internacional, como lo es el festival Cannes Lions.

Este año, la edición 66 de este evento que premia la creatividad de campañas en todo el mundo, incluyó la categoría de sustentabilidad, esto no solo porque también consideran el tópico y creación de estrategias verdes como algo de suma importancia, sino también para mostrar congruencia y hacer notar que la creatividad y disrupción no están peleadas con la solución de problemas medioambientales y sociales.

A continuación se presentan las marcas, campañas y agencias nominadas en sustentabilidad. Cabe mencionar que dentro de esta categoría cerveza Corona vuelve a competir con su Fit Pack, campaña y producto que ya le dio un bronce en la subcategoría “Edición Especial & Packaging Promociona.

Te puede interesar: Corona pone en alto el nombre de México y gana en Cannes Lions.

Campaña Marca Producto Agencia creativa País
AN POST – ADDRESS POINT AN POST ADDRESS POINT WUNDERMAN THOMPSON Dublin IRELAND
THE 1ST START-UP VILLAGE AIRBNB RURAL EMPOWERMENT PROJECT AIRBNB CHINA Beijing CHINA
UCB AGROBANKING UCB – UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH Dhaka BANGLADESH
THE MONTHLY SHOPPERS DRUG MART SHOPPERS DRUG MART JOHN ST. Toronto CANADA
MILES FOR THE PEOPLE RECLAME AQUI RECLAME AQUI GREY BRAZIL São Paulo BRAZIL
Good Health and Well-being








SONON, TECHNOLOGY TO END THE WALK HEALCERION SONON INNORED Seoul SOUTH KOREA
MEMORY LANE STOCKHOLM EXERGI MEMORY LANE ACCENTURE INTERACTIVE Stockholm SWEDEN
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL São Paulo BRAZIL
BACK2LIFE SAMSUNG CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) CHEIL PENGTAI Beijing CHINA
THE BLIND VOTES ORCAM MYEYE GITAM BBDO Tel Aviv ISRAEL
CLEAR DIAGEO GUINNESS AMVBBDO London UNITED KINGDOM
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
THE BRIDAL UNIFORM UN WOMEN ANTI-CHILD MARRIAGES BBDO PAKISTAN Lahore PAKISTAN
THE LIFE SAVING SOAP OPERAS  PERUVIAN MINISTRY OF HEALTH PERUVIAN MINISTRY OF HEALTH CIRCUS GREY PERU Lima PERU
SECOND CHANCES DONATE LIFE CALIFORNIA DONATE LIFE CALIFORNIA CASANOVA//McCANN Costa Mesa USA
NEXT MINUTE LAW MINISTERIO PUBLICO AND ABAP INSTITUTIONAL VMLY&R BRAZIL São Paulo BRAZIL
GENERATION LOCKDOWN MARCH FOR OUR LIVES MARCH FOR OUR LIVES McCANN NEW YORK  USA
Quality Education








KUPU SPARK SPARK COLENSO BBDO Auckland NEW ZEALAND
DOT TRANSLATION ENGINE. THE FIRST AI BRAILLE TRANSLATION SOFTWARE DOT INC. DOT TRANSLATION ENGINE SERVICEPLAN GERMANY Munich GERMANY
THE OPEN DOOR PROJECT THE MILLENNIUM SCHOOL SCHOOL FCBULKA Delhi INDIA
Gender Equality








KOSHOGO KLOOP MEDIA & PUBLICATIONS LEO BURNETT MOSCOW  RUSSIA
GRACIE AI STREET GRACE FIGHTING DOMESTIC MINOR SEX TRAFFICKING BBDO ATLANTA  USA
ROMA SOCIAL IMPACT CAMPAIGN PARTICIPANT MEDIA ROMA PARTICIPANT MEDIA Beverly Hills USA
THE UNBIAS BUTTON ELAN THE UNBIAS BUTTON WUNDERMAN THOMPSON Amsterdam THE NETHERLANDS
MIND THE GAP BERLINER VERKEHRSBETRIEBE BVG  SERVICEPLAN GERMANY Munich GERMANY
LESSONS IN HERSTORY DAUGHTERS OF THE EVOLUTION EDUCATIONAL WOMEN’S HISTORY APP GOODBY SILVERSTEIN & PARTNERS San Francisco USA
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION THE FEMALE COMPANY THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION SCHOLZ & FRIENDS Berlin GERMANY
AAGAHI FM 91 / AAJ / WOMEN ACTION FORUM (WAF) AWARENESS OF WOMEN’S RIGHTS SOC FILMS Karachi PAKISTAN
THE NO MEANS NO ATM HSBC INSTITUTIONAL DAVID Buenos Aires ARGENTINA
TOUR DES FEMMES SKODA SKODA FALLON LONDON  UNITED KINGDOM
Clean Water and Sanitation








PLANET OR PLASTIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC McCANN NEW YORK  USA
GLASSES OF DROUGHT FINISH FINISH QUANTUM HAVAS ISTANBUL Istanbul TURKEY
Sustainable Cities and Communities








ABSOLUT STREET TREES PERNOD RICARD MÉXICO ABSOLUT ANÓNIMO Mexico City MEXICO
AN POST – ADDRESS POINT AN POST ADDRESS POINT WUNDERMAN THOMPSON Dublin IRELAND
ACCESSIBILITY MAT FORD MOTOR COMPANY FORD MOTOR COMPANY GTB BRASIL São Paulo BRAZIL
VOLTS BY VOLVO VOLVO VOLVO FAMOUSGREY BRUSSELS  BELGIUM
DIVERSITY IN DISASTER PREPARATION YAHOO! JAPAN YAHOO! JAPAN DENTSU INC. Tokyo JAPAN
CLOSED FOR MAINTAINANCE – OPEN FOR VOLUNTOURISM VISIT FAROE ISLANDS THE FAROE ISLANDS MENSCH Copenhagen DENMARK
Responsible Consumption and Production








MIMICA MIMICA MIMICA TOUCH R/GA LONDON  UNITED KINGDOM
FIT PACK CORONA CORONA EXTRA LEO BURNETT MÉXICO Mexico City MEXICO
VOLTS BY VOLVO VOLVO VOLVO FAMOUSGREY BRUSSELS  BELGIUM
DO BLACK – THE CARBON LIMIT CREDIT CARD DOCONOMY DO BLACK RBK COMMUNICATION Stockholm SWEDEN
PLANET OR PLASTIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC McCANN NEW YORK  USA
SNAP PACK CARLSBERG CARLSBERG CARLSBERG Copenhagen DENMARK
Climate Action








THE PEOPLE’S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM
DO BLACK – THE CARBON LIMIT CREDIT CARD DOCONOMY DO BLACK RBK COMMUNICATION Stockholm SWEDEN
THE CLIMATE CHANGE EFFECT IKEA IKEA RETHINK Toronto CANADA
Life below Water








THE LION’S SHARE MARS AUSTRALIA THE LION’S SHARE CLEMENGER BBDO MELBOURNE  AUSTRALIA
CORAL CRAFTERS MICROSOFT MINECRAFT 215 McCANN San Francisco USA
LIVING SEAWALL VOLVO CAR AUSTRALIA VOLVO whiteGREY SYDNEY  AUSTRALIA
PLANET OR PLASTIC NATIONAL GEOGRAPHIC NATIONAL GEOGRAPHIC McCANN NEW YORK  USA
Life on Land








THE LION’S SHARE MARS AUSTRALIA THE LION’S SHARE CLEMENGER BBDO MELBOURNE  AUSTRALIA
NO CEDAR. NO LEBANON. LEBANESE BASKETBALL FEDERATION SAVE OUR CEDARS VMLY&R Dubai UNITED ARAB EMIRATES
Decent Work and Economic Growth








PAY IT FORWARD THE BIG ISSUE THE BIG ISSUE FCB INFERNO London UNITED KINGDOM
UCB AGROBANKING UCB – UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH Dhaka BANGLADESH
PROJECT FREE PERIOD JOHNSON & JOHNSON, INDIA STAYFREE DDB MUDRA Mumbai INDIA
Industry, Innovation and Infrastructure








THE REBORN LIGHT PROJECT NISSAN MOTOR CO., LTD THE REBORN LIGHT TBWA\HAKUHODO INC. Tokyo JAPAN
VOLTS BY VOLVO VOLVO VOLVO FAMOUSGREY BRUSSELS  BELGIUM
WIND NEVER FELT BETTER ABINBEV BUDWEISER DAVID Miami USA
Reduce inequalities








SOUND-FREE CONCERT JAPAN PHILHARMONIC CLASSIC MUSIC HAKUHODO INC. Tokyo JAPAN
AN POST – ADDRESS POINT AN POST ADDRESS POINT WUNDERMAN THOMPSON Dublin IRELAND
7:1 FURNITURE COLLECTION HOMEPRO HOMEPRO BBDO BANGKOK  THAILAND
BLIND INTERVIEWS REHABILITATION CENTER FOR BLIND ADULTS (CRAC) INTEGRAL REHABILITATION McCANN COLOMBIA  Bogotá COLOMBIA
MIND THE GAP BERLINER VERKEHRSBETRIEBE BVG  SERVICEPLAN GERMANY Munich GERMANY
IMMIGRANT SONGS BRAVOMIC IMMIGRANT SONGS WING New York USA
STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED KINGDOM
UCB AGROBANKING UCB – UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH Dhaka BANGLADESH
TOMMY HILFIGER ADAPTIVE TOMMY HILFIGER  TOMMY HILFIGER ADAPTIVE: ADAPTIVE CLOTHING FOR PEOPLE WITH DISABILITIES WUNDERMAN THOMPSON New York USA
ALLIED BRANDS AMBEV SKOL AMBEV Sao Paulo BRAZIL
LINKMETOO AS.IT.O.I. ONLUS – ASSOCIAZIONE ITALIANA OSTEOGENESI IMPERFETTA LINKMETOO – LINKEDIN CONTENT PLATFORM McCANN MILAN  ITALY
MORSE CODE FOR GBOARD GOOGLE EXTENSION FOR SMARTPHONE KEYBOARDS GOOGLE CREATIVE LAB New York USA
PROJECT FREE PERIOD JOHNSON & JOHNSON, INDIA STAYFREE DDB MUDRA Mumbai INDIA










3D ACTIVIST CHANGE THE REF ACTIVIST FIGHTING FOR GUN CONTROL. ALMA Miami USA
HARMLESS GUNS DAGOMA 3D PRINTING TBWA\PARIS  FRANCE
#MOVEFOREQUALITY UNESCO & PLAY MAGNUS EQUALITY AWARENESS CAMPAIGN BBDO Düsseldorf GERMANY
THE PEOPLE’S SEAT UNITED NATIONS CLIMATE CHANGE GREY London UNITED KINGDOM
SPACE ON EARTH BRAC BRAC OGILVY SINGAPORE  SINGAPORE
THE BLANK EDITION AN-NAHAR NEWSPAPER PUBLICATIONS & MEDIA IMPACT BBDO Dubai UNITED ARAB EMIRATES
Peace, Justice and Strong Institutions








THE MOST VICIOUS CYCLE MARCH FOR OUR LIVES MARCH FOR OUR LIVES McCANN NEW YORK  USA
DO BLACK – THE CARBON LIMIT CREDIT CARD DOCONOMY DO BLACK RBK COMMUNICATION Stockholm SWEDEN





Total: 80



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