Cannes Lions 2018: Estos son los ganadores de la categoría Brand Experience & Activation

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Desde el 18 de junio, y hasta el 22 de este mes, se llevará a cabo la 65 edición de Cannes Lions, festival que premia la creatividad puesta en campañas de marketing y comunicación globales.

Desde el 18 de junio, y hasta el 22 de este mes, se llevará a cabo la 65 edición de Cannes Lions, festival que premia la creatividad puesta en campañas de marketing y comunicación globales.

Entre las diversas categorías que conforman este evento, Brand Experience & Activation es una de las más importantes para InformaBTL, dada la temática que conlleva, vinculada estrechamente con nuestro medio.

Luego de que el jurado analizó, revisó y llegó a una conclusión, y que ayer se dio a conocer la lista de los nominados, hoy se dieron a conocer a las marcas, agencias y campañas ganadoras en esta edición, las cuales se presentan a continuación.

Brand Experience & Activation Lions Winners
Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR Additional Prize Award
C01/015 00430 TODAY AT APPLE APPLE INC. APPLE RETAIL STORES APPLE, Cupertino / APPLE, Cupertino USA APPLE, Cupertino APPLE, Cupertino Grand Prix Grand Prix
A01/075 01761 EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA STARCOM, Chicago / MEDIACOM, Chicago OLSON ENGAGE, Chicago Gold Lion Gold Lion
A06/005 00223 SCARY CLOWN NIGHT BURGER KING BURGER LOLA MULLENLOWE, Madrid SPAIN WEBER SHANDWICK, London / ALISON BROD MARKETING AND COMMUNICATIONS, New York Gold Lion Gold Lion
A06/049 01732 BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / MARCEL, Paris FRANCE Gold Lion Gold Lion
A08/037 02189 UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS McCANN NEW YORK USA SUNSHINE SACHS & ASSOCIATES, New York / YOUR MAJESTY, Amsterdam Gold Lion Gold Lion
B03/044 01115 A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III TINKER SNEAKERS R/GA PORTLAND USA DARKSTORE, San Francisco / SHOPIFY, San Francisco R/GA PORTLAND / SNAPCHAT LENSE TEAM, New York DARKSTORE, San Francisco / SHOPIFY, San Francisco Gold Lion Gold Lion
B08/025 00190 LIVE LOOPER DOWNTOWN RECORDS THE ACADEMIC BBDO NEW YORK USA SHORE FIRE, Brooklyn Gold Lion Gold Lion
B08/096 01414 INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION, Santa Clara USA INTEL CORPORATION, Santa Clara INTEL CORPORATION, Santa Clara Gold Lion Gold Lion
C02/019 00375 XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond McCANN LONDON HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond Gold Lion Gold Lion
D03/122 02200 DEISEL – GO WITH THE FAKE DIESEL DIESEL DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY PARK PICTURES, New York Gold Lion Gold Lion
D05/015 00417 SAVE OUR SPECIES LACOSTE LACOSTE BETC, Paris FRANCE Gold Lion Gold Lion
D05/040 00978 PALAU PLEDGE PALAU LEGACY PROJECT PALAU HOST/HAVAS, Sydney AUSTRALIA RED AGENCY, Sydney Gold Lion Gold Lion
A05/012 00474 SAFECAP FORD MOTOR COMPANY FORD TRUCKS GTB BRASIL, São Paulo BRAZIL GTB BRASIL, São Paulo Silver  Lion Silver  Lion
A05/067 01902 VOLVO LIVE REVIEWS VOLVO VOLVO XC60 GREY BRAZIL, São Paulo BRAZIL GREY BRAZIL, São Paulo Silver  Lion Silver  Lion
A09/050 01787 FOOTBALL DECODED MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM MICROSOFT CORPORATION, Reading CARAT, London MICROSOFT CORPORATION, Reading Silver  Lion Silver  Lion
A12/020 00412 SAVE OUR SPECIES LACOSTE LACOSTE BETC, Paris FRANCE Silver  Lion Silver  Lion
B01/011 00160 TO THE LAST TREE STANDING GREENPEACE POLAND SAVING THE BIAŁOWIEŻA FOREST OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND OGILVY POLAND, Warsaw / GAMESET, Warszawa / LIFETUBE, Warsaw / NEW AGE MEDIA, Warsaw OGILVY POLAND, Warsaw / GREENPEACE POLAND, Warsaw Silver  Lion Silver  Lion
B01/019 00434 FIFA 18 MORE THAN A GAME EA SPORTS FIFA 18 adam&eveDDB, London UNITED KINGDOM Silver  Lion Silver  Lion
B01/060 01847 SHARE A COKE 1,000 NAME CELEBRATION COCA-COLA COKE FITZCO//McCANN, Atlanta USA FORTYFOUR, Atlanta FORTYFOUR, Atlanta Silver  Lion Silver  Lion
B01/064 01762 EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA STARCOM, Chicago / MEDIACOM, Chicago OLSON ENGAGE, Chicago Silver  Lion Silver  Lion
B02/109 01905 CORRUPTION DETECTOR RECLAME AQUI VIGIE AQUI GREY BRAZIL, São Paulo BRAZIL Silver  Lion Silver  Lion
B03/045 01615 VR VACCINE HERMES PARDINI DIAGNOSIS LAB OGILVY BRASIL, São Paulo BRAZIL HERMES PARDINI, São Paulo OGILVY BRASIL, São Paulo HERMES PARDINI, São Paulo Silver  Lion Silver  Lion
B08/137 02002 MY LINE MINISTRY OF COMMUNICATIONS & TECHNOLOGY VIVE DIGITAL PROGRAM MULLENLOWE SSP3, Bogotá COLOMBIA Silver  Lion Silver  Lion
C01/064 01733 BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / MARCEL, Paris FRANCE Silver  Lion Silver  Lion
C01/071 02112 WHOPPER NEUTRALITY BURGER KING WHOPPER DAVID, Miami USA BURGER KING, Miami BURGER KING, Miami Silver  Lion Silver  Lion
C01/082 02198 DEISEL – GO WITH THE FAKE DIESEL DIESEL DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY PARK PICTURES, New York Silver  Lion Silver  Lion
D02/019 02083 BORDEAUX 2050 AJE ALCOHOLIC BEVERAGES McCANN PARIS, Clichy FRANCE M STORIES, Clichy WEBER SHANDWICK, Paris M STORIES, Clichy Silver  Lion Silver  Lion
D04/015 00337 FIGHT FOR TERRITORY LION STEINLAGER DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND LION, Auckland APN OUTDOOR, Auckland DDB GROUP NEW ZEALAND, Auckland LION, Auckland Silver  Lion Silver  Lion
D04/082 01952 THE NEYMARLESS SPONSORSHIP GOL LINHAS AEREAS GOL LINHAS AEREAS ALMAPBBDO, São Paulo BRAZIL ALMAPBBDO, São Paulo ALMAPBBDO, São Paulo Silver  Lion Silver  Lion
D05/008 00112 LA FORÊT – BET ON A MURDERER FRANCE TÉLÉVISIONS – FRANCE 3 LA FORÊT (TV SERIES) FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris FRANCE PUBLICIS CONSEIL, Paris PUBLICIS CONSEIL, Paris Silver  Lion Silver  Lion
D05/019 00377 XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond McCANN LONDON HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond Silver  Lion Silver  Lion
D05/077 02191 UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS McCANN NEW YORK USA SUNSHINE SACHS & ASSOCIATES, New York / YOUR MAJESTY, Amsterdam Silver  Lion Silver  Lion
D07/027 01128 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL THE DAILY SHOW WITH TREVOR NOAH COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York USA COMEDY CENTRAL, New York COMEDY CENTRAL, New York Silver  Lion Silver  Lion
A01/070 01846 SHARE A COKE 1,000 NAME CELEBRATION COCA-COLA COKE FITZCO//McCANN, Atlanta USA FORTYFOUR, Atlanta FORTYFOUR, Atlanta Bronze Lion Bronze Lion
A02/021 01873 THE TOUGHEST BAG GLAD GLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAG FCB CHICAGO USA Bronze Lion Bronze Lion
A04/037 02196 DEISEL – GO WITH THE FAKE DIESEL DIESEL DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY PARK PICTURES, New York Bronze Lion Bronze Lion
A05/006 00147 CAMELPOWER NISSAN MIDDLE EAST DESERT LINEUP TBWA\RAAD, Dubai UNITED ARAB EMIRATES OMD, Dubai Bronze Lion Bronze Lion
A06/002 00203 THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT, Hamburg GERMANY Bronze Lion Bronze Lion
A06/015 00374 XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond McCANN LONDON HELLOWORLD, New York / AYZENBERG, Seattle / MICROSOFT XBOX, Redmond Bronze Lion Bronze Lion
A08/020 01125 THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL THE DAILY SHOW WITH TREVOR NOAH COMEDY CENTRAL, New York / 23 STORIES X CONDE NAST, New York USA COMEDY CENTRAL, New York COMEDY CENTRAL, New York Bronze Lion Bronze Lion
A08/028 01316 LIMITLESS SENDA ATHLETICS SENDA LIMITLESS SENDA ATHLETICS, Berkeley / GREY ARGENTINA, Buenos Aires USA Bronze Lion Bronze Lion
A09/065 02256 BIHOR COUTURE BEAU MONDE STYLE BEAU MONDE MAGAZINE McCANN BUCHAREST ROMANIA MRM//MCCANN BUCHAREST UM BUCHAREST MRM//MCCANN BUCHAREST Bronze Lion Bronze Lion
A10/017 02139 EMOTIONAL PULSE SEIDOR MANAGEMENT SOFTWARE AND IT SERVICES CONSULTING YSLANDIA, Madrid SPAIN Bronze Lion Bronze Lion
A12/017 00178 UNSEEN STARS GE GE BBDO NEW YORK USA SMALL GIRLS PR, New York Bronze Lion Bronze Lion
A12/073 01891 RICKY BRASIL FORBES BRASIL CORPORATE IMAGE OGILVY BRASIL, São Paulo BRAZIL FORBES BRASIL, São Paulo OGILVY BRASIL, São Paulo OGILVY BRASIL, São Paulo FORBES BRASIL, São Paulo Bronze Lion Bronze Lion
A12/084 02033 AUTISM CAN WORK ANDROS AUTISM RECRUITMENT WEBSITE SERVICEPLAN FRANCE, Paris FRANCE SERVICEPLAN FRANCE, Paris Bronze Lion Bronze Lion
B02/048 01213 PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN BBDO BANGKOK THAILAND Bronze Lion Bronze Lion
B02/058 01077 FEMPLEA FUNDACIÓN MUJERES EN IGUALDAD THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE WUNDERMAN CATO JOHNSON, Buenos Aires ARGENTINA Bronze Lion Bronze Lion
B03/057 01866 ASTRONAUT REALITY HELMET NATIONAL GEOGRAPHIC NATGEO McCANN NEW YORK USA Bronze Lion Bronze Lion
B05/005 00336 FIGHT FOR TERRITORY LION STEINLAGER DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND LION, Auckland APN OUTDOOR, Auckland DDB GROUP NEW ZEALAND, Auckland LION, Auckland Bronze Lion Bronze Lion
B05/023 01300 SHOT REVERSE SHOT HUAWEI HUAWEI BUZZMAN, Paris FRANCE BUZZMAN, Paris BUZZMAN, Paris Bronze Lion Bronze Lion
B07/019 00933 ADOBE MAKE THE CUT ADOBE ADOBE EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New York USA INTERSCOPE RECORDS, Los Angeles / ADOBE , San Jose EDELMAN, San Francisco EDELMAN, San Francisco INTERSCOPE RECORDS, Los Angeles / ADOBE , San Jose Bronze Lion Bronze Lion
C02/021 00443 SELFIESTIX MARS PEDIGREE COLENSO BBDO, Auckland NEW ZEALAND BLOCKHEAD, Auckland / DEPARTMENT OF POST, Auckland WAVEMAKER, Auckland BLOCKHEAD, Auckland / DEPARTMENT OF POST, Auckland Bronze Lion Bronze Lion
D01/115 01644 THE HONEST PROPOSAL FLORA TRISTAN NGO AGAINST GENDER VIOLENCE FLORA TRISTAN, Lima / CIRCUS GREY PERU, Lima PERU CIRCUS GREY PERU, Lima CIRCUS GREY PERU, Lima Bronze Lion Bronze Lion
D01/134 01795 THE FLIP MCDONALD’S MCDONALD’S WE ARE UNLIMITED, Chicago USA RESOLUTION MEDIA, Chicago OMD USA, Chicago RESOLUTION MEDIA, Chicago Bronze Lion Bronze Lion
D02/013 01360 RECRUITING CAR VOLVO VOLVO S90 FAMOUSGREY BRUSSELS BELGIUM FAMOUS RELATIONS, Brussels Bronze Lion Bronze Lion
D03/108 01734 BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR, Massy / MARCEL, Paris FRANCE Bronze Lion Bronze Lion
D03/115 01764 EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA STARCOM, Chicago / MEDIACOM, Chicago OLSON ENGAGE, Chicago Bronze Lion Bronze Lion
D03/123 01593 BLIZZARD STORE DAIRY QUEEN BLIZZARD P4 OGILVY, Panama City PANAMA LA TRIBU PERFORMANCE, Panama city LA TRIBU PERFORMANCE, Panama city Bronze Lion Bronze Lion
D04/010 00111 LA FORÊT – BET ON A MURDERER FRANCE TÉLÉVISIONS – FRANCE 3 LA FORÊT (TV SERIES) FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris FRANCE PUBLICIS CONSEIL, Paris PUBLICIS CONSEIL, Paris Bronze Lion Bronze Lion
D04/074 01810 THE CURSE OF TILCARA COCA-COLA TROPHY TOUR DAVID, Buenos Aires ARGENTINA PORTAESTUDIO, Buenos Aires PORTAESTUDIO, Buenos Aires Bronze Lion Bronze Lion
D04/075 01790 FOOTBALL DECODED MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM MICROSOFT CORPORATION, Reading CARAT, London MICROSOFT CORPORATION, Reading Bronze Lion Bronze Lion
D05/018 00435 FIFA 18 MORE THAN A GAME EA SPORTS FIFA 18 adam&eveDDB, London UNITED KINGDOM Bronze Lion Bronze Lion
D05/079 01907 VOLVO LIVE REVIEWS VOLVO VOLVO XC60 GREY BRAZIL, São Paulo BRAZIL GREY BRAZIL, São Paulo Bronze Lion Bronze Lion
D06/015 00007 LOVING “IT” BURGER KING DEUTSCHLAND GMBH BURGER KING GRABARZ & PARTNER, Hamburg GERMANY BURGER KING DEUTSCHLAND GMBH, Hannover VIZEUM DEUTSCHLAND, Hamburg EMANATE, München BURGER KING DEUTSCHLAND GMBH, Hannover Bronze Lion Bronze Lion
D06/046 00863 FINDING FARIÑA MADRID BOOKSELLERS DIGITAL BOOK DDB SPAIN, Madrid SPAIN QMS COMUNICACION, Madrid Bronze Lion Bronze Lion
D06/057 01021 FRIENDLY PHOTOGRAPHY BAN IN BERGÜN GRAUBÜNDEN FERIEN HOLIDAY REGION BERGÜN GRAUBüNDEN FERIEN, Chur / JUNG VON MATT/LIMMAT, Zürich SWITZERLAND JUNG VON MATT/LIMMAT, Zürich JUNG VON MATT/LIMMAT, Zürich Bronze Lion Bronze Lion
D06/078 01602 FORBIDDEN STORIES FREEDOM VOICES NETWORK THE FORBIDDEN STORIES PLATFORM J. WALTER THOMPSON PARIS FRANCE Bronze Lion Bronze Lion
D06/110 01909 CORRUPTION DETECTOR RECLAME AQUI VIGIE AQUI GREY BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
D07/019 20428 CLOROX DROPPER FROG CLOROX PUERTO RICO CLOROX PHD PUERTO RICO, Guaynabo / DDB, Guaynabo PUERTO RICO PHD PUERTO RICO, Guaynabo PHD PUERTO RICO, Guaynabo PHD PUERTO RICO, Guaynabo Bronze Lion Bronze Lion
D07/062 01872 SINDOOR KHELA – NO CONDITIONS APPLY TIMES OF INDIA TIMES OF INDIA FCB INDIA , Mumbai INDIA FCB INDIA , Mumbai Bronze Lion Bronze Lion
Total Awards: 71

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