Marketing in 2026: The Dawn of Agentic Consumers and the New Rules of Brand Growth

Estrategias de marketing trends. Foto: Bigstock

Based on insights from Kantar’s Marketing Trends 2026 report The marketing landscape in 2026 stands at an inflection point. Artificial intelligence is no longer a supporting technology—it is becoming an autonomous economic actor. According to Kantar’s Marketing Trends 2026, brands will face a dual challenge: winning the hearts of human consumers while optimizing for AI […]