How Live Events Became the Most Powerful Media Channel

Conciertos en la CDMX en enero 2026. Event Marketing. Foto: Bigstock

In 2026, events are no longer just places where people gather. They are now one of the most powerful media channels in the marketing ecosystem. The global live events industry is projected to surpass US5136.11 billion in 2035, according to Allied Market Research, driven not by concerts alone, but by brand activations, sports experiences, and […]

Retail Marketing 2026: from shelf to intelligent ecosystem

Horarios oficiales de Walmart, Soriana, Chedraui, Bodega Aurrera, Sam's Club y Costco Retail Marketing 2026. Foto: Bigstock

For decades, retail was a transactional space: enter, choose, pay, leave. By 2026, that logic is gone. Today, physical stores have become living ecosystems where experience, technology, data, and community converge. The new retail does not compete with eCommerce — it feeds on it. Sensors, smart tags, real-time analytics, and connected loyalty programs make it […]

Retail Marketing 2026: del anaquel al ecosistema inteligente

NRF 2026: Retail's Big Show, Retail Marketing / retail mexicano ANTAD. Foto: Bigstock

Durante décadas, el retail fue un espacio transaccional: entrar, elegir, pagar, salir. En 2026, esa lógica quedó atrás. Actualmente, las tiendas físicas se han convertido en ecosistemas vivos donde convergen experiencia, tecnología, datos y comunidad. El nuevo retail no compite contra el eCommerce: se alimenta de él. Sensores, etiquetas inteligentes, analítica en tiempo real y […]