En la edición número 65 del Festival Internacional de Creatividad Cannes Lions 2018, una de las categorías más relevantes para la industria BTL es ‘Outdoor’, donde expertos premiarán aquellas campañas que brillaron por su idea creativa y ejecución durante el año anterior.

A continuación te mostramos el shortlist de Cannes Lions 2018 en la categoría Outdoor:

Shortlist (Outdoor Lions)
SUBCATEGORÍAS CAMPAÑA MARCA COMPAÑÍA PAÍS IDEA CREATIVA
A01 (Food & Drink)
BOYFRIEND FREDDO Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
DRESS UNILEVER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
BRAZIL ARCOR PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
BOAT ARCOR PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
A02 (Other FMCG)
THE REMARKABLE EDITH STABILO DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
THE REMARKABLE LISE STABILO DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
THE REMARKABLE KATHERINE STABILO DDB GROUP DÜSSELDORF GERMANY DDB GROUP DÜSSELDORF
ALI SC JOHNSON OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
EARHART SC JOHNSON OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
HEMINGWAY SC JOHNSON OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
LINCOLN SC JOHNSON OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
A03 (Healthcare)
HACKER COLGATE RED FUSE Paris FRANCE RED FUSE Paris
GRENADE COLGATE RED FUSE Paris FRANCE RED FUSE Paris
AVALANCHE COLGATE RED FUSE Paris FRANCE RED FUSE Paris
A04 (Consumer Durables)
FIRST DANCE, 3 APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles
FIRST DANCE, 2 APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles
FIRST DANCE, 6 APPLE TBWA\MEDIA ARTS LAB Los Angeles USA TBWA\MEDIA ARTS LAB Los Angeles
DRAGON DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
WHALE DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
KING KONG DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
CASHMERE THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
POLYESTER THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
WOOL THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
A05 (Automotive)
BIRD VOLKSWAGEN AG DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin
DOG VOLKSWAGEN AG DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin
A06 (Retail)
BURGER MCDONALD’S DDB BUDAPEST HUNGARY DDB BUDAPEST
FRIES MCDONALD’S DDB BUDAPEST HUNGARY DDB BUDAPEST
NEXT EXIT MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
JUST MISSED US MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
ON YOUR LEFT MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
ON YOUR RIGHT MCDONALD’S RESTAURANTS OF CANADA LIMITED COSSETTE Toronto CANADA COSSETTE Toronto / MCDONALD’S Toronto
HEROES KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
DRAGSTER KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
SHUTTLE KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
MASSIVE SHELF KOCTAS MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB Istanbul
TAPE MEASURE KOCTAS MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB Istanbul
CHROME HANGER KOCTAS MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB Istanbul
DIRECTOR BURGER KING DAVID Miami USA DAVID Miami
PRESIDENT BURGER KING DAVID Miami USA DAVID Miami
COO BURGER KING DAVID Miami USA DAVID Miami
A07 (Travel)
BEACH TRANSAVIA HUMANSEVEN Paris FRANCE HUMANSEVEN Paris
CITY TRANSAVIA HUMANSEVEN Paris FRANCE HUMANSEVEN Paris
MOUNTAIN TRANSAVIA HUMANSEVEN Paris FRANCE HUMANSEVEN Paris
A08 (Leisure)
ASSEMBLING WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
VACUUM WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
TOILET WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
ANGELS AND DEMONS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
SEX AND DRUGS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
BOLD MAN LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
DEATHS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
A09 (Media / Entertainment)
OLD GUYS THE GUARDIAN KARMARAMA | ACCENTURE INTERACTIVE London UNITED KINGDOM KARMARAMA | ACCENTURE INTERACTIVE London
TOILETS THE GUARDIAN KARMARAMA | ACCENTURE INTERACTIVE London UNITED KINGDOM KARMARAMA | ACCENTURE INTERACTIVE London
BOOZY BRUNCH SPOTIFY SPOTIFY New York USA SPOTIFY New York
MEDICAL PROFESSIONALS SPOTIFY SPOTIFY New York USA SPOTIFY New York
I LOVE GINGERS SPOTIFY SPOTIFY New York USA SPOTIFY New York
DADDY PENCE SPOTIFY SPOTIFY New York USA SPOTIFY New York
BAD LIAR SPOTIFY SPOTIFY New York USA SPOTIFY New York
KENDRICK SPOTIFY SPOTIFY New York USA SPOTIFY New York
A11 (Consumer Services)
JOSE TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MARIA TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MAX TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
SOFIA TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
TALE POLLA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
FIRST BATH POLLA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
HOLIDAYS POLLA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MARRIAGE POLLA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
A13 (Not-for-profit / Charity)
HAMAD & ALEXANDER PINK CROSS TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY Düsseldorf
MARIA & ELIZABETH PINK CROSS TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY Düsseldorf
WILFRID & NELSON PINK CROSS TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY Düsseldorf
EDITH & KATE PINK CROSS TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY Düsseldorf
ABDUL & MAO PINK CROSS TBWA\GERMANY Düsseldorf GERMANY TBWA\GERMANY Düsseldorf
ORANGUTAN GREENPEACE Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
ANTEATER GREENPEACE Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
PANDA BEAR GREENPEACE Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
TIGERS FREELAND FOUNDATION OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
BEARS FREELAND FOUNDATION OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
WOLVES FREELAND FOUNDATION OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
B01 (Food & Drink)
MARGINS OF ERROR MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
LATTE OF LIES MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
A TANGLED EXISTENCE MARS CHOCOLATE NORTH AMERICA BBDO NEW YORK USA BBDO NEW YORK
STREET NESTLÉ TUNISIE DISTRIBUTION J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca
FACTORY NESTLÉ TUNISIE DISTRIBUTION J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca
OFFICE NESTLÉ TUNISIE DISTRIBUTION J. WALTER THOMPSON Casablanca MOROCCO J. WALTER THOMPSON Casablanca
BRAZIL ARCOR PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MAN ON THE MOON ARCOR PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
BOAT ARCOR PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
B02 (Other FMCG)
INTERVIEW 1 SC Johnson OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
INTERVIEW 2 SC Johnson OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
INTERVIEW 3 SC Johnson OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
SUBWAY QROMA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
RIOT QROMA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
MARATHON QROMA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
B03 (Healthcare)
PIG GUM DENTSU THAILAND Bangkok THAILAND DENTSU THAILAND Bangkok
COW GUM DENTSU THAILAND Bangkok THAILAND DENTSU THAILAND Bangkok
CHICKEN GUM DENTSU THAILAND Bangkok THAILAND DENTSU THAILAND Bangkok
BRING BACK CLAIRE COLGATE Y&R PARIS Paris FRANCE RED FUSE Paris
BRING BACK JOHN COLGATE Y&R PARIS Paris FRANCE RED FUSE Paris
BRING BACK MARY COLGATE Y&R PARIS Paris FRANCE RED FUSE Paris
B04 (Consumer Durables)
BLOCK OUT THE CHAOS: WORLD LEADERS JBL (ITECT LTD) CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS JBL (ITECT LTD) CHEIL WORLDWIDE Hong Kong HONG KONG CHEIL WORLDWIDE Hong Kong
DRAGON DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
WHALE DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
KING KONG DKSH (THAILAND) LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
CASHMERE THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
POLYESTER THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
WOOL THERMOS (SINGAPORE) PTC LTD. OGILVY GROUP THAILAND Bangkok THAILAND OGILVY GROUP THAILAND Bangkok
B05 (Automotive)
COLOR PALETTE #2 MITSUBISHI MOTORS AMPFY São Paulo BRAZIL AMPFY São Paulo
COLOR PALETTE #1 MITSUBISHI MOTORS AMPFY São Paulo BRAZIL AMPFY São Paulo
COLOR PALETTE #3 MITSUBISHI MOTORS AMPFY São Paulo BRAZIL AMPFY São Paulo
BORDERLESS NORTH KOREA & SOUTH KOREA FIAT CHRYSLER AUTOMOBILE ARGENTINA FCB CHICAGO USA FCB CHICAGO
BORDERLESS MEXICO & UNITED STATES FIAT CHRYSLER AUTOMOBILE ARGENTINA FCB CHICAGO USA FCB CHICAGO
BORDERLESS AFGHANISTAN & PAKISTAN FIAT CHRYSLER AUTOMOBILE ARGENTINA FCB CHICAGO USA FCB CHICAGO
MADHUBANI MERCEDES BENZ INDIA PVT LTD CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
PATTACHITRA MERCEDES BENZ INDIA PVT LTD CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
WARLI MERCEDES BENZ INDIA PVT LTD CREATIVELAND ASIA Mumbai INDIA CREATIVELAND ASIA Mumbai
B06 (Retail)
BK CLOWN BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
BALLS MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
BALLOONS MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
WOODEN BLOCKS MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
ROAD MCDONALD’S MCDONALD’S Bogotá COLOMBIA DDB COLOMBIA Bogota
PENTAGRAM MCDONALD’S MCDONALD’S Bogotá COLOMBIA DDB COLOMBIA Bogota
MOVIE MCDONALD’S MCDONALD’S Bogotá COLOMBIA DDB COLOMBIA Bogota
DRAGSTER KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
SHUTTLE KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
HEROES KFC BIRDLAND (HONG KONG) LTD OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
THE MEETING MCDONALD’S TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
ROOFTOP SOCCER MCDONALD’S TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
MORNING SHIFT MCDONALD’S TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND Bangkok
VITRA VS. ODGER IKEA THJNK Hamburg GERMANY LOVED Hamburg / THJNK Berlin / THJNK Hamburg
THONET VS. TOBIAS IKEA THJNK Hamburg GERMANY LOVED Hamburg / THJNK Berlin / THJNK Hamburg
FRITZ HANSEN VS. SVENBERTIL IKEA THJNK Hamburg GERMANY LOVED Hamburg / THJNK Berlin / THJNK Hamburg
1_MIXTAPE/PLAYLIST MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
2_CASH/BITCOIN MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
3_JUKEBOX/SPOTIFY MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
4_VHS/MP4 MCDONALD’S TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
9_DISCO/CLUB MCDONALD’S SUISSE RESTAURANTS SÀRL TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW YORK  / TBWA\ZURICH
DIRECTOR BURGER KING DAVID Miami USA DAVID Miami
PRESIDENT BURGER KING DAVID Miami USA DAVID Miami
COO BURGER KING DAVID Miami USA DAVID Miami
B07 (Travel)
HOTEL THAI AIRASIA BBDO BANGKOK THAILAND BBDO BANGKOK
BEACH THAI AIRASIA BBDO BANGKOK THAILAND BBDO BANGKOK
B08 (Leisure)
TOILET WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
ASSEMBLING WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
VACUUM WESTDEUTSCHE LOTTERIE GMBH & CO. OHG GREY GERMANY Düsseldorf GERMANY GREY GERMANY Düsseldorf
ADIDAS´ FOLLOWERS CAMP MARKETING CONGRESS CARNE PERU Lima PERU CARNE PERU Lima
STARBUCKS´ FOLLOWERS CAMP MARKETING CONGRESS CARNE PERU Lima PERU CARNE PERU Lima
KFC´S FOLLOWERS CAMP MARKETING CONGRESS CARNE PERU Lima PERU CARNE PERU Lima
SEX AND DRUGS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
BOLD MAN LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
DEATHS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
ANGELS AND DEMONS LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
OPERA VS. BASEBALL LYRIC OPERA OF CHICAGO OGILVY & MATHER Chicago USA OGILVY & MATHER Chicago
B09 (Media / Entertainment)
TRUMP Dos Miradas TBWA\ARGENTINA Buenos Aires ARGENTINA TBWA\ARGENTINA Buenos Aires
PUTIN XXX TBWA\ARGENTINA Buenos Aires ARGENTINA TBWA\ARGENTINA Buenos Aires
KIM Dos Miradas TBWA\ARGENTINA Buenos Aires ARGENTINA TBWA\ARGENTINA Buenos Aires
BULLET PEHUEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
GRANADE PEHUEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MORTAR AMMO PEHUEN PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
U.S.A. EL TIEMPO NEWSPAPER MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
RUSSIA EL TIEMPO NEWSPAPER MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
VENEZUELA EL TIEMPO NEWSPAPER MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá
B10 (B2B)
SQUARES SHUTTERSTOCK MERCADO McCANN Buenos Aires ARGENTINA MERCADO McCANN Buenos Aires
SOCCER SHUTTERSTOCK Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
RUNNING SHUTTERSTOCK Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
BRUCE OZOM PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
JOHN OZOM PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
B11 (Consumer Services)
BRIDGE SURA McCANN Bogotá COLOMBIA McCANN Bogotá
IKER TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
JOSE TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MARIA TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
MAX TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
SOFIA TELEFÓNICA PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago
B12 (Corporate Social Responsibility (CSR) / Corporate Image)
LARA PAGE FORBES BRASIL OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
ELLEN MUSK FORBES BRASIL OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
JENNY BEZOS FORBES BRASIL OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
LOVE IS NATURAL – LIONS ANIMAL PLANET Y&R ISTANBUL TURKEY Y&R ISTANBUL
LOVE IS NATURAL – COWS ANIMAL PLANET Y&R ISTANBUL TURKEY Y&R ISTANBUL
LOVE IS NATURAL – ZEBRAS ANIMAL PLANET Y&R ISTANBUL TURKEY Y&R ISTANBUL
B13 (Not-for-profit / Charity)
DROUGHT GREENPEACE HAKUHODO MALAYSIA Shah Alam, Selangor MALAYSIA HAKUHODO MALAYSIA Shah Alam, Selangor
CIVIL WAR CEPIA Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
ASTRONAUTS CEPIA Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
BERLIN WALL CEPIA Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
TICKTOCK ROCKAWAY LONELY WHALE VML New York USA VML New York
TICKTOCK IRELAND LONELY WHALE VML New York USA VML New York
TICKTOCK CURACAO LONELY WHALE VML New York USA VML New York
TICKTOCK EASTER_ SLAND LONELY WHALE VML New York USA VML New York
PUMA SPECIAL OLYMPICS Y&R NEW YORK USA Y&R NEW YORK
NIKE SPECIAL OLYMPICS Y&R NEW YORK USA Y&R NEW YORK
REEBOK SPECIAL OLYMPICS Y&R NEW YORK USA Y&R NEW YORK
ADIDAS SPECIAL OLYMPICS Y&R NEW YORK USA Y&R NEW YORK
NO SIDE MÉDECINS SANS FRONTIÈRES HK OGILVY & MATHER HONG KONG HONG KONG OGILVY & MATHER HONG KONG
BULL – COW COMUNICACIÓN PARA LA IGUALDAD DHÉLET Y&R Buenos Aires ARGENTINA DHÉLET Y&R Buenos Aires
MALE TURKEY – FEMALE TURKEY COMUNICACIÓN PARA LA IGUALDAD DHÉLET Y&R Buenos Aires ARGENTINA DHÉLET Y&R Buenos Aires
HORSE – MARE COMUNICACIÓN PARA LA IGUALDAD DHÉLET Y&R Buenos Aires ARGENTINA DHÉLET Y&R Buenos Aires
C01 (Animated Digital Screens)
PARKOUR SCREENS SAMSUNG CHEIL WORLDWIDE Madrid SPAIN CHEIL WORLDWIDE Madrid
C02 (Interactive Digital Screens)
#TANKFREE BORN FREE FOUNDATION WCRS London UNITED KINGDOM WCRS London
FIGHT FOR TERRITORY LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
NIKE REACT GAME OF GO NIKE MEDIAMONKS Amsterdam THE NETHERLANDS WIEDEN+KENNEDY Portland
C03 (Dynamic Digital Screens)
FOOTBALL DECODED MICROSOFT McCANN LONDON UNITED KINGDOM McCANN LONDON
THE ROUTE JCDECAUX Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
VOLVO LIVE REVIEWS VOLVO GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo
INSTAGRAM MENU MCDONALD’S DM9DDB São Paulo BRAZIL DM9DDB São Paulo
D01 (Displays)
BEING VISIBLE TO INVISBLES SAO PAULO MAYOR’S OFFICE NOVA/SB Sao Paulo BRAZIL NOVA/SB Sao Paulo
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL COMEDY CENTRAL New York USA 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” NATIONAL SAFETY COUNCIL ENERGY BBDO Chicago USA ENERGY BBDO Chicago
WISCONSIN FLAG ACLU OF WISCONSIN VML Chicago USA VML Chicago
NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE NIKE WIEDEN+KENNEDY Portland USA WIEDEN+KENNEDY Portland
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL CORPORATION Santa Clara USA INTEL CORPORATION Santa Clara
PROJECT 84 CALM adam&eveDDB London UNITED KINGDOM adam&eveDDB London
THE FLIP MCDONALD’S WE ARE UNLIMITED Chicago USA WE ARE UNLIMITED Chicago
DAVID BOWIE IS HERE SPOTIFY SPOTIFY New York USA SPOTIFY New York
GAME OF THRONES “TAPESTRY” TOURISM IRELAND TOURISM IRELAND Coleraine UNITED KINGDOM PUBLICIS LONDON
PROM KING BURGER KING MULLENLOWE Boston USA MULLENLOWE Boston
D02 (Small Scale Special Solutions)
PEEKABOO MASK SEOUL METROPOLITAN GOVERNMENT CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
PEACE BRIEFS SATURDAY MORNING SATURDAY MORNING Los Angeles USA SATURDAY MORNING Los Angeles
FLOWER OF LIFE HERMES PARDINI OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
MEPHISTO – LIBERATED SIGNATURES MEPHISTO Y&R ISTANBUL TURKEY Y&R ISTANBUL
THE HEALTH PURSE (SEHAT KA BATUA) MAHINDRA RISE GREY INDIA Mumbai INDIA GREY INDIA Mumbai
VENT INSPECTION AD PEPCO GREY POLAND Warsaw POLAND GREY POLAND Warsaw
SIP SAFE MONASH UNIVERSITY Y&R MELBOURNE AUSTRALIA Y&R MELBOURNE
PRICE ON OUR LIVES MARCH FOR OUR LIVES – PARKLAND STUDENTS McCANN NEW YORK USA McCANN NEW YORK
THE TOUGHEST BAG GLAD FCB CHICAGO USA FCB CHICAGO
TAGWORDS AB INBEV AFRICA São Paulo BRAZIL AFRICA São Paulo
D03 (Special Build)
#BODYCANTWAIT HANDICAP INTERNATIONAL HEREZIE Paris FRANCE HEREZIE Paris
TRANSFORMATION OF A LANDMARK BMW AG JUNG VON MATT Hamburg GERMANY JUNG VON MATT Hamburg
HELLO REAL PEOPLE MOTOROLA OGILVY New York USA OGILVY New York
THE ROOM IKEA ITALY DDB GROUP ITALY Milan ITALY DDB GROUP ITALY Milan
THE AMBER CUBE DAIMLER AG MERCEDES-BENZ ANTONI Berlin GERMANY ANTONI Berlin
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” NATIONAL SAFETY COUNCIL ENERGY BBDO Chicago USA ENERGY BBDO Chicago
37.5 CLIFFSIDE SHOP 37.5®TECHNOLOGY WORKINPROGRESS Boulder USA WORKINPROGRESS Boulder
INCONVENIENCE STORES SWANN INSURANCE CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne
#LOVEBETTER ONE LOVE TBWA\CHIAT\DAY NEW YORK USA TBWA\CHIAT\DAY NEW YORK
PROJECT 84 CALM adam&eveDDB London UNITED KINGDOM adam&eveDDB London
THE FLIP MCDONALD’S WE ARE UNLIMITED Chicago USA WE ARE UNLIMITED Chicago
DAVID BOWIE IS HERE SPOTIFY SPOTIFY New York USA SPOTIFY New York
GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
BLIZZARD STORE DAIRY QUEEN P4 OGILVY Panama City PANAMA P4 OGILVY Panama City
D04 (Live Advertising and Events)
LOVING “IT” BURGER KING DEUTSCHLAND GMBH GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” NATIONAL SAFETY COUNCIL ENERGY BBDO Chicago USA ENERGY BBDO Chicago
BLACK FUTURE SOCIAL CLUB NETFLIX DUDE Milan ITALY DUDE Milan
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL CORPORATION Santa Clara USA INTEL CORPORATION Santa Clara
PROJECT 84 CALM adam&eveDDB London UNITED KINGDOM adam&eveDDB London
RECRUITING CAR VOLVO FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
#HONDANEXTDOOR HONDA SID LEE Paris FRANCE SID LEE Paris
GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
BLIZZARD STORE DAIRY QUEEN P4 OGILVY Panama City PANAMA P4 OGILVY Panama City
C21 NATIONAL DOWN SYNDROME SOCIETY NATIONAL DOWN SYNDROME SOCIETY New York USA SAATCHI & SAATCHI New York
PROM KING BURGER KING MULLENLOWE Boston USA MULLENLOWE Boston
D05 (Interactive Experiences)
SCARY CLOWN NIGHT BURGER KING LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid
ECHO ESCAPE AMAZON AKQA Portland USA AKQA Portland / AMAZON Seattle
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL COMEDY CENTRAL New York USA 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York
DRAW TO ART GOOGLE GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London
HBO’S SXSWESTWORLD HBO HBO New York USA GIANT SPOON New York
INCONVENIENCE STORES SWANN INSURANCE CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne
NIKE REACT GAME OF GO NIKE MEDIAMONKS Amsterdam THE NETHERLANDS WIEDEN+KENNEDY Portland
THE VOICE OF ART IBM OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo
BLIZZARD STORE DAIRY QUEEN P4 OGILVY Panama City PANAMA P4 OGILVY Panama City
SPECIMENS MONOLOGUES THE FIELD MUSEUM ENGAGE & RESONATE Chicago USA LEO BURNETT CHICAGO
DEISEL – GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
D06 (Transit)
SMART SPOKES EYES JAPAN OGILVY & MATHER JAPAN Tokyo JAPAN OGILVY & MATHER JAPAN Tokyo
3 BILLBOARDS OUTSIDE GRENFELL, LONDON JUSTICE4GRENFELL BBH LONDON UNITED KINGDOM BBH LONDON
STATION WITH A VIEW SKODA FRANCE ROSAPARK Paris FRANCE ROSAPARK Paris
PEOPLE. NOT SYMBOLS ACCESS ISRAEL ACCESS ISRAEL Kfar Saba ISRAEL LEO BURNETT ISRAEL Bnei-Brak
DAVID BOWIE IS HERE SPOTIFY SPOTIFY New York USA SPOTIFY New York
DRIVE-THRUCK ARCOS DORADOS COMÉRCIO DE ALIMENTOS LTDA McDONALD’S Sao Paolo BRAZIL DPZ&T São Paulo
D07 (Immersive Experiences)
ECHO ESCAPE AMAZON AKQA Portland USA AKQA Portland / AMAZON Seattle
THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL COMEDY CENTRAL New York USA 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York
PLAY THE CITY THE GRAMMY AWARDS/THE RECORDING ACADEMY TBWA\CHIAT\DAY LOS ANGELES USA TBWA\CHIAT\DAY LOS ANGELES
HBO’S SXSWESTWORLD HBO HBO New York USA GIANT SPOON New York
BLACK FUTURE SOCIAL CLUB NETFLIX DUDE Milan ITALY DUDE Milan
NIKE REACT GAME OF GO NIKE MEDIAMONKS Amsterdam THE NETHERLANDS WIEDEN+KENNEDY Portland
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL CORPORATION Santa Clara USA INTEL CORPORATION Santa Clara
E01 (Standard Sites)
FIGHT FOR TERRITORY LION DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
HIGHWAY GALLERY LOUVRE ABU DHABI TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai
BREATHING LIFE INTO TRANSIT ADS NETFLIX NETFLIX Los Angeles USA MULLENLOWE MEDIAHUB Boston / NETFLIX Los Angeles
EVA UNDERWOOD NETFLIX CIRCUS BA Buenos Aires ARGENTINA CIRCUS BA Buenos Aires / NETFLIX Los Angeles
THE ROUTE JCDECAUX Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
NISSAN’S FOLLOW THE BALL NISSAN DO BRASIL LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo
WOULD YOU HAVE COFFEE WITH A STRANGER? FRIVILLIG.NO MORGENSTERN Oslo NORWAY MORGENSTERN Oslo
A LITTLE HELP FROM A BUD AB-INBEV DAVID Miami USA DAVID Miami
LAST TWEET AMNESTY AMNESTY TURKEY Istanbul TURKEY 4129GREY Istanbul
INSTAGRAM MENU MCDONALD’S DM9DDB São Paulo BRAZIL DM9DDB São Paulo
E02 (Ambient Outdoor)
LOVING “IT” BURGER KING DEUTSCHLAND GMBH GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg
DEAD WHALE GREENPEACE PHILIPPINES DENTSU JAYME SYFU Makati City THE PHILIPPINES DENTSU JAYME SYFU Makati City
THE ROOM IKEA ITALY DDB GROUP ITALY Milan ITALY DDB GROUP ITALY Milan
NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” NATIONAL SAFETY COUNCIL ENERGY BBDO Chicago USA ENERGY BBDO Chicago
37.5 CLIFFSIDE SHOP 37.5®TECHNOLOGY WORKINPROGRESS Boulder USA WORKINPROGRESS Boulder
HBO’S SXSWESTWORLD HBO HBO New York USA GIANT SPOON New York
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL CORPORATION Santa Clara USA INTEL CORPORATION Santa Clara
#HONDANEXTDOOR HONDA SID LEE Paris FRANCE SID LEE Paris
GO WITH THE FAKE DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York
SIP SAFE MONASH UNIVERSITY Y&R MELBOURNE AUSTRALIA Y&R MELBOURNE
BREATHING LIFE INTO TRANSIT ADS NETFLIX NETFLIX Los Angeles USA MULLENLOWE MEDIAHUB Boston / NETFLIX Los Angeles
E03 (Technology)
PLAY THE CITY THE GRAMMY AWARDS/THE RECORDING ACADEMY TBWA\CHIAT\DAY LOS ANGELES USA TBWA\CHIAT\DAY LOS ANGELES
HUMAN MONUMENTS THALYS ROSAPARK Paris FRANCE ROSAPARK Paris
DRAW TO ART GOOGLE GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE ARTS & CULTURE Paris / GOOGLE CREATIVE LAB London
HIGHWAY GALLERY LOUVRE ABU DHABI TBWA\RAAD Dubai UNITED ARAB EMIRATES TBWA\RAAD Dubai
RAIN WI-FI TELE2 GEOMETRY GLOBAL Moscow RUSSIA GEOMETRY GLOBAL Moscow
INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL CORPORATION Santa Clara USA INTEL CORPORATION Santa Clara
RECRUITING CAR VOLVO FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
#WHATMAKESGREAT IBM OGILVYONE LONDON UNITED KINGDOM OGILVY & MATHER London
NISSAN’S FOLLOW THE BALL NISSAN DO BRASIL LEW’LARA\TBWA São Paulo BRAZIL LEW’LARA\TBWA São Paulo

SUSCRÍBETE A LA REVISTA IMPRESA A UN PRECIO ESPECIAL