Customer-Led Sports Sponsorship: Revolutionizing the Connection Between Brands and Fans
According to Statista, the global sports sponsorship market exceeded $100 billion in 2023, with projections to nearly double by 2030, demonstrating the enormous potential and growth of this industry. North America stands out as a leading region in sports sponsorship, hosting elite leagues such as the NFL and NBA. The NFL alone generated approximately $1.9 […]
Sports marketing: ¿Cuánto generan los patrocinios deportivos a nivel mundial?
El Sports sponsorship (patrocinios deportivos) es visto de diferente manera según la zona o continente, por ejemplo en Estados Unidos el deporte de la NFL es tan importante que los estados invierten más en generar eventos deportivos y estadios.