Customer-Led Sports Sponsorship: Revolutionizing the Connection Between Brands and Fans
According to Statista, the global sports sponsorship market exceeded $100 billion in 2023, with projections to nearly double by 2030, demonstrating the enormous potential and growth of this industry. North America stands out as a leading region in sports sponsorship, hosting elite leagues such as the NFL and NBA. The NFL alone generated approximately $1.9 […]
La nueva era de los patrocinios deportivos: Customer-Led Sports Sponsorship
Según Statista, el mercado global de patrocinio deportivo superó los 100 mil millones de dólares en 2023, con proyecciones de casi duplicarse para 2030, demostrando el enorme potencial y crecimiento de esta industria. Norteamérica se destaca como una región líder en patrocinio deportivo, albergando ligas de élite como la NFL y la NBA. Solo la […]