Para la edición 56 de Cannes Lions, se calcula que se recibieron 32,372 campañas provenientes de todo el mundo, las cuales contendieron por llevarse alguno de los preciados leones de este evento, considerado el más importante en la industria del marketing y la publicidad. De dicha cantidad, y tan sólo en las categorías que son más relevantes para el below the line (o sea, Direct, Outdoor y Brand Experience & Activation), se estima que el continente americano se hizo con 179 premios. Específicamente por parte de Latinoamérica se espera que la participación no sea menor para este año. Prueba del ímpetu con el que viene la región, son las campañas que están nominadas en la categoría de Media.

CampañaMarcaProductoAgencia País
FREEZER BEERBOARDHEINEKENAMSTELWUNDERMAN THOMPSON Sao PauloBRAZIL
THERAFLU TRACKERGSK – THERAFLUTHERAFLUWUNDERMAN THOMPSON BogotáCOLOMBIA
THE ELECTRIC HELPERCHEVROLETBOLT EVCOMMONWEALTH//McCANN Mexico CityMEXICO
THE UNAFFORDABLE CAMPAIGNRENAULTKANGOOPUBLICIS BUENOS AIRES ARGENTINA
COMPETITORS’ SALEVOLVOVOLVOGREY BRAZIL São PauloBRAZIL
THE LIFE SAVING SOAP OPERAS PERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHCIRCUS GREY PERU LimaPERU
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
DIRNK REPSNOSILBYAB INBEVAMBEV BRANDS – CERVEJARIA AMBEV (BRAHMA, BUDWEISER, STELLA ARTOIS, SKOL AND ORIGINAL)SUNSETDDB São PauloBRAZIL
PAY PER BEERAB INBEVBRAHMA BEERAFRICA São PauloBRAZIL
THE LIFE SAVING SOAP OPERAS PERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHCIRCUS GREY PERU LimaPERU
BLOODLESS SCREENSISTEMA BRASILEIRO DE TELEVISÃOSBTW/McCANN São PauloBRAZIL
SOUNDS OF FUTURE OCEANNATIONAL GEOGRAPHICPLANET OR PLASTIC?NATIONAL GEOGRAPHIC Sao PauloBRAZIL
ABSOLUT STREET TREESPERNOD RICARD MÉXICOABSOLUTANÓNIMO Mexico CityMEXICO
THE BEER BEHIND SPORTSAB INBEVBUDWEISERAFRICA São PauloBRAZIL
BURN THAT ADBURGER KINGBURGER KING WHOPPERDAVID SÃO PAULO São PauloBRAZIL
COLUMBIA. THE OFFICIAL SOCCER TEAM OF CONFUSIÓN.MARS COLOMBIASNICKERS®PROXIMITY COLOMBIA BogotáCOLOMBIA
THE BEER OF THE WORLD CUPLALALALA WHOLE MILKCIRCUS. Mexico CityMEXICO
POKER CRASH CAPSAB INBEVPOKER BEERDDB COLOMBIA BogotaCOLOMBIA
THE SORORITY PACKSPEPSICOEQLIBRIBETC/HAVAS São PauloBRAZIL
LIVESAVING BILLBOARDSHIGH TRAFFIC / MAS VIDAHIGH TRAFFIC DIGITAL BILLBOARDS / MAS VIDA MEDICAL TRANSFERSP4 OGILVY Panama CityPANAMA
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
PRICELESS JEWELRYJOYERÍA AURUSJOYERÍA AURUSLOS QUILTROS SantiagoCHILE
FAN OF THE MATCHCLARO ECUADORCLAROPARADAIS DDB GuayaquilECUADOR
THE NO MEANS NO ATMHSBCINSTITUTIONALDAVID Buenos AiresARGENTINA
AIR MAX GRAFFITI STORESNIKEAIR MAXAKQA São PauloBRAZIL
MARIA ‘S MESSAGEMOVISTARMOBILE TELEPHONE SERVICEWUNDERMAN THOMPSON Buenos AiresARGENTINA
#STILLSPEAKINGUPPROPUESTA CÍVICA ACLEGAL SPONSORSHIP FOR THE FAMILIES OF MURDERED JOURNALISTS IN MEXICO.PUBLICIS MEXICO Mexico City MEXICO
RESCUE DOGZGUDGUDWUNDERMAN THOMPSON Sao PauloBRAZIL
GILLETTE DATABOARDSPROCTER & GAMBLEGILLETTEGREY BRAZIL São PauloBRAZIL
PAY PER BEERAB INBEVBRAHMA BEERAFRICA São PauloBRAZIL
DISTRACTED GOALKEEPERUBER/ UBERYELLOW MAYTECH AND SOUL São PauloBRAZIL
THE SPOILER BLONDENETFLIXHALLOWEENDPZ&T São PauloBRAZIL
BURN THAT ADBURGER KINGBURGER KING WHOPPERDAVID SÃO PAULO São PauloBRAZIL
THE LIFE SAVING SOAP OPERAS PERUVIAN MINISTRY OF HEALTHPERUVIAN MINISTRY OF HEALTHCIRCUS GREY PERU LimaPERU
CORRUPTION DETECTORRECLAME AQUIRECLAME AQUIGREY BRAZIL São PauloBRAZIL
GENDER NEUTRAL SUBTITLESFOX PREMIUMFOX APPFOX NETWORKS GROUP LATIN AMERICA Buenos AiresARGENTINA
PRESIDENTIAL BROADCASTNETFLIXHOUSE OF CARDSCIRCUS. Buenos AiresARGENTINA
POKER CRASH CAPSAB INBEVPOKER BEERDDB COLOMBIA BogotaCOLOMBIA
LIBERTY COINSAUKINNEWSPAPERPEDRO JUAN & DIEGO SantiagoCHILE
AIR MAX GRAFFITI STORESNIKEAIR MAXAKQA São PauloBRAZIL
PAY PER BEERAB INBEVBRAHMA BEERAFRICA São PauloBRAZIL
KOSHOGOKLOOPMEDIA & PUBLICATIONSLEO BURNETT MOSCOW RUSSIA
THE NO MEANS NO ATMHSBCINSTITUTIONALDAVID Buenos AiresARGENTINA

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