En el tercer día de actividades en el Festival Internacional de Cannes Lions se darán a conocer los ganadores de Product Design. Cabe mencionar, que el diseño de producto es una de las categorías que más competen a quienes se dedican al below the line, ya que de este depende en gran medida la preferencia de un producto frente al consumidor cuando se encuentran en las tiendas retail o en cualquier punto de venta.
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En la shortlist ya se encuentran los claros contendientes para llevarse a casa un León, en la cual sólo se hay presencia de Ecuador, Brasil y Colombia de América Latina.
La lista que contiene un total de 23 campañas está liderada por EUA con 4, seguida de Japón con 3. A continuación se presenta la lista de las piezas contendientes en Cannes Lions en la categoría Product Design, cuyos ganadores se darán a conocer en unas horas.
| Shortlist (Product Design Lions) | ||||||||
| Cat. No | Entry No | Title | Client | Product | Entrant Company | Country | Agency | |
| A02 (Entertainment Technology and Cameras) | ||||||||
| A02/001 | 00217 | TMA-2 MODULAR HEADPHONE SYSTEM | AIAIAI | Headphones | AIAIAI Copenhagen | DENMARK | AIAIAI Copenhagen / KILO DESIGN Vlaby | |
| A03 (Communication (mobiles & telephones incl. accessories)) | ||||||||
| A03/004 | 00081 | PEPPER | SOFTBANK MOBILE CORP./ SOFTBANK ROBOTICS CORP./ALDEBARAN ROBOTICS | PEPPER | DENTSU INC. Tokyo | JAPAN | DENTSU INC. Tokyo / SHINGATA Tokyo | |
| A05 (Home Electronics and Appliances) | ||||||||
| A05/002 | 00287 | ACH2O | PANASONIC | ACH2O | MARURI GREY Guayaquil | ECUADOR | MARURI GREY Guayaquil | |
| A06 (Toys) | ||||||||
| A06/004 | 00022 | WRITE MORE | ISSUE+DESIGN | WRITE MORE | HAKUHODO Tokyo | JAPAN | HAKUHODO Tokyo | |
| B04 (Lighting (standards lamps, desk lamps, etc.)) | ||||||||
| B04/002 | 00045 | LICHTGRENZE BALLOON LIGHT | THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) | OUTDOOR FLOOR LIGHT WITH RELEASABLE BALLOON TOP | WHITEVOID Berlin | GERMANY | WHITEVOID Berlin | |
| D04 (Active Sportswear & Sports Equipment) | ||||||||
| D04/004 | 00177 | HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York | USA | R/GA New York | |
| E01 (Promotional & Bespoke Items) | ||||||||
| E01/041 | 00153 | THE LAMPEDUSA DOOR STOPPER. OPEN DOORS FOR REFUGEES. | CUCULA – REFUGEES COMPANY FOR CRAFTS AND DESIGN | THE LAMPEDUSA DOORSTOP | SCHOLZ & FRIENDS Berlin | GERMANY | SCHOLZ & FRIENDS Berlin | |
| E01/044 | 00163 | JUST | WWF | JUST | LEO BURNETT SYDNEY | AUSTRALIA | LEO BURNETT SYDNEY | |
| E01/055 | 00204 | FLOWERING TEA BAGS | SAMOVA | FLOWERING TEA BAG | SERVICEPLAN Munich | GERMANY | SERVICEPLAN Munich | |
| E01/068 | 00245 | REDUCE SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | COLENSO BBDO Auckland | |
| E01/072 | 00262 | NIVEA DOLL | BDF NIVEA BRASIL | NIVEA SUN KIDS | FCB BRASIL São Paulo | BRAZIL | FCB BRASIL São Paulo | |
| E01/082 | 00308 | LIFEPAINT | VOLVO UK | LIFEPAINT PROMOTIONAL ITEM | GREY LONDON | UNITED KINGDOM | GREY LONDON | |
| E01/107 | 00295 | JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | SQUARESPACE | WIEDEN+KENNEDY New York | USA | WIEDEN+KENNEDY New York | |
| F01 (Well-Being & Environmental Impact) | ||||||||
| F01/013 | 00033 | CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney | AUSTRALIA | M&C SAATCHI Sydney | |
| F01/024 | 00134 | LIFE SAVING DOT | TALWAR BINDI | BINDI | GREY GROUP Singapore | SINGAPORE | GREY GROUP Singapore | |
| F01/038 | 00228 | CLEAN AIR IN A BOX | VOLKSWAGEN GROUP CHINA | VEHICLES | DDB CHINA GROUP Shanghai | CHINA | DDB CHINA GROUP Shanghai / TRIBAL DDB SHANGHAI | |
| F01/039 | 00233 | PRICELESS WEAPONS | COLOMBIA’S MINISTRY OF ENVIRONMENT | LIONSH | GEOMETRY GLOBAL COLOMBIA Bogotá | COLOMBIA | GEOMETRY GLOBAL COLOMBIA Bogotá | |
| F01/044 | 00289 | THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | FORTIFIED NUTRITION PRODUCT | GEOMETRY GLOBAL Dubai | UNITED ARAB EMIRATES | GEOMETRY GLOBAL Dubai | |
| F01/060 | 00221 | FUNTASTIC HAND | CIREC FOUNDATION (REHABILITATION AND PROSTHESIS CENTER) | PROSTHESIS FOR KIDS | PUBLICIS COLOMBIA Bogotá | COLOMBIA | PUBLICIS COLOMBIA Bogotá | |
| G01 (Solution) | ||||||||
| G01/024 | 00232 | HEART BEAT PILLOW | FARMATODO | FARMATODO DIAPERS | Y&R COLOMBIA Bogotá | COLOMBIA | Y&R COLOMBIA Bogotá | |
| G01/033 | 00286 | EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | JAPAN | HAKUHODO KETTLE Tokyo | |
| G01/044 | 00183 | BIORANGER | DIAGENETIX | CROP TESTING DEVICE / MOBILE APP | R/GA New York | USA | R/GA New York | |
| H01 (Interface) | ||||||||
| H01/003 | 00189 | THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York | USA | R/GA New York | |
| Total Entries: |
23 |
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Fuente: Cannes Lions 2015
